Whether you like it or not, the quality of your Instagram posts affects the number of followers and likes you receive. High-quality content is one of the driving factors in increasing online engagement.
Let’s dive right into how to make your Instagram post shine!
With a few simple fixes, your posts can stand out better in the Feed and get people to interact with your brand!
13 Tips on How to Make Your Instagram Posts More Attractive
Fortunately, some of these tips are very quick and easy to implement. Several others require time, but will set you up for success.
1 – Use Post Templates
You could certainly just put a plain photo into your feed. Actually, sometimes you should!
What’s important is to offer variety in what you publish.
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To look more professional, add graphics, frames, and text to your post.
But… instead of manually editing posts, save time by using pre-made post templates. Mojo has hundreds of incredibly amazing Instagram templates! You have so much flexibility in choosing colors, design, and other options.
2 – Choose Great Filters
If you’re not a very experienced photographer, you’ll probably need to enhance your photos using filters.
There are several ways to filter photos on Instagram: within Instagram, on your smartphone, in video creation apps (such as Mojo).
As a brand, it’s important to keep your Instagram feed with a consistent filter. Or at least a consistent family of filters that you use.
3 – Choose Photos Thoughtfully
Selecting the right photos for Instagram Stories and posts is half the battle. The first honest question you should ask yourself is: “Is this photo worth sharing?”.
Your existing followers want to see things that add value to their lives, make sense, and are interesting. For new followers, you’re competing with millions of posts to capture their attention.
Think carefully about what your followers (aka potential customers) want to see and what they want to interact with.
4 – Be Careful
Unfortunately, Instagram has become a place of poor grammar and spelling mistakes – even on the Explore page!
Don’t be lazy and don’t be like millions of other accounts that just don’t care about being overlooked. You can do better!
Before publishing, read and re-read all written content in the image and in the caption. Spending an extra 1-2 minutes before publishing will pay off for you because you will build a trustworthy relationship with your audience.
If you do discover an error, make sure you know how to edit Instagram Stories and posts.
5 – Optimize Your Lighting
When editing photos or videos, you can only make certain corrections. Therefore, prioritize good lighting.
Here are tips to improve the lighting of videos and photos on Instagram (even before taking them):
- Turn toward a window so the light falls on your face (or on the face of your product).
- Go outside, especially on dry, partly cloudy days.
- Tap the center of the camera screen so it knows what the photographed object is.
- Use ring lights to brighten your face – and make your eyes shine.
With these tips, your photos and videos will be exceptionally better even without filters!
6 – Be Unexpected
When it comes to photos and videos you can share, start thinking differently than under normal conditions. What does your target audience constantly see? What would actually shake up their Feed?
If you usually publish product highlights, consider sharing diverse content, including:
- Behind-the-scenes fun
- Product comparisons (with competitors)
- Product demonstrations
- Non-promotional posts (education, origin story)
- Contests and giveaways
Consider collaborating with other accounts to increase diversity. For example: A company that makes rhinestone hats could share a photo of a llama wearing their hats.
7 – Use a Grid (Camera Grid)
Most smartphone settings can be adjusted so that a 9-square grid is displayed on the screen when taking a photo. This can help you center the subject and optimize the scale using the “rule of thirds”.
The rule of thirds is a photographic strategy. The subject is centered on any intersection in the 9-square grid. Or it is centered along one of the vertical or horizontal lines.
With this, your photos can look artistic and balanced – without having to crop them to a smaller area and risk them becoming pixelated.
8 – Mix Up What You Share
Your existing followers from your account expect certain content. Shake up their feed by posting something that doesn’t look like what you’ve posted before.
For new followers, change what you share – compared to other accounts they see.
If you’re an eco-friendly water bottle brand that always posts your products, show a comparison of how 1 of your bottles saves 10,000 plastic bottles over its lifetime.
9 – Crop Like a Professional
Sometimes a photo just needs to be cropped. Instead of always centering the subject, shift it to the right, left, up, or down.
Or zoom in on the image to grab attention and captivate – instead of showing the whole thing. If your photo is shaky and forces them to guess what exactly it is, it can really grab their attention and hold it.
10 – Hire a professional
Solo entrepreneurs of the “do-it-yourself” type: Listen to us.
It might be worth hiring a professional. They will have experience creating amazing content that your followers will love.
Moreover, the money you spend on hiring a professional can often bring great return on investment in sales, growth, and conversions.
11 – Have a message
Highlight certain points (such as a big discount) by adding words to your posts.
Not only can this prompt people to action, but they won’t have to click on the headline to learn about it.
12 – Let photos speak for themselves
Contrary to tip #11, omit words from your posts.
If you have truly stunning visual images, sometimes it’s enough to let them be and let them speak for themselves.
Let us emphasize, however, that the imagery should be truly amazing!
13 – Be intentional
The best Instagram posts are above all strategic, curated, and tested. If you tend to post randomly, it’s time to reconsider how to use Instagram to grow your business.
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Planning content, scheduling out the month, and putting effort into creating great posts will work wonders for your brand, engagement, and (hopefully) sales.
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.