Who has the most followers on Instagram?
From Cristiano Ronaldo to Ariana Grande, two Kardashians and one Jenner – these are the most followed Instagram accounts in the world
Instagram has come a long way since its launch in 2010. Once a simple photo-sharing app, ‘Gram has evolved into many things: a way to stay in touch with old friends; a place to make new acquaintances; a portfolio for creatives of all kinds to showcase their work; a battleground for social justice; a shopping platform and e-commerce hub; a gallery of everything NFT. Ultimately, Instagram has become a mirror of what we care about, reminding us with every login of the all-seeing Algorithm™.
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The app has even helped create a new type of celebrity. Instagram influencers have changed the way we scroll, the way we have fun – even the way brands sell us things. However, when it comes to the biggest names on Instagram, we see a rather familiar set of suspects. For example, Cristiano Ronaldo recently became the first person to cross the 400 million threshold, and Kylie Jenner was not far behind. In addition, the Instagram account itself has accumulated half a billion followers, pop stars continue to swap places, and another Kardashian has made it into the top ten.
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For your benefit, we have compiled the 10 most followed accounts on Instagram in the world. These are the ones that make us log in and come back for more. And while you’re here, follow Lifestyle Asia – every follow counts, right?
The most followed Instagram accounts in the world in 2023:
1. Instagram (@instagram)
Number of followers: (Instagram): 695 million
Instagram has the most followed account of all, boasting almost 700 million followers. Among its more than 7,000 posts, many feature popular, creative or noteworthy creators, such as @sharawangsamulia (above), Insta-famous mini pig Pua and global superstar, model and actress Hoyeon Jung, known from the film Squid Game. Even virtual influencers like imma (@imma.gram) get their moment in the spotlight.
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2. Cristiano Ronaldo (@cristiano)
Followers: 668 million
Just look at how happy he is. But you would be too if you were Cristiano Ronaldo. And even more so if you were Cristiano Ronaldo and recently became the first person to surpass the 600 million followers mark on Instagram. If CR7’s ‘Gram’ were a country, it would be the third most populous in the world after China and India and just ahead of the United States. Another day, another Ronaldo goal.
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3. Lionel Messi (@leomessi)
Followers: 508 million
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From Ronaldo’s field competitor, he became Ronaldo’s internet rival. The Argentine footballer has proven to be quite adept on social networks as well, and is now chasing Cristiano Ronaldo for second place.
4. Selena Gomez (@selenagomez)
Number of followers: 418 million
Although Selena Gomez openly says she avoids social media, she has recently become the fastest growing player on the list. Her shots, snapshots, and teasers make up excellent content on her channel, with Gomez using her platform for good causes, openly discussing mental health, and encouraging her followers to educate themselves on the importance of mental wellness.
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5. Kylie Jenner (@kyliejenner)
Number of followers: Kylie Jenner: 393 million
Kylie Jenner recently became the first woman to surpass the 300 million followers mark on Instagram. However, this likely pales in comparison to Forbes naming her the world’s youngest “self-made” billionaire in 2019. Jenner – through Kylie Cosmetics, Kylie Skin, Kylie Swim, Kylie Baby, and other ventures – continues to move forward. Jenner reclaimed her third-place position from Lionel Messi at the beginning of 2022 and remains the most followed woman in the world. In conclusion: Ronaldo, don’t get too comfortable. The race to 500 million is well underway.
6. Dwayne “The Rock” Johnson (@therock)
Number of followers: 392 million
He is the people’s champion; what did you expect? The sixth position belongs to Hollywood movie star, tequila mogul, future presidential candidate (?), and former WWE champion The Rock. He has built his ever-growing base of fans through a highly motivating channel featuring life and training inspiration, and the occasional shot of tequila.
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7. Ariana Grande (@arianagrande)
Number of followers: Grande: 374 million
Ariana Grande has given her fans plenty of reasons to follow her in recent years. Thanks to a channel full of teases about what she’s planning and also thanks to glimpses into her personal life, there’s plenty more to expect from this star.
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8. Kim Kardashian (@kimkardashian)
Number of followers: 355 million
Kim Kardashian commands attention in everything she does, so it’s no surprise she made the top ten. Although KUWTK ended its culture-changing series, the premiere of The Kardashians means we’ll be seeing Kim on all screens frequently.
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9. Beyoncé Knowles (@beyonce)
Number of followers: 310 million
Hello, Miss Carter. Beyoncé will always be one of a kind. The ultimate superstar forever changed the way artists release music with the album Lemonade, and Queen Bey has found a way to navigate the boundary between a larger-than-life superstar while occasionally giving us a glimpse into her and her family’s intimate world through social media.
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10. Khloé Kardashian (@khloekardashian)
Number of followers: 301 million
Welcome, Khloé. The Kardashian sister has of course finally managed to knock social media star Justin Bieber out of the top ten. And with 301 million followers, she ranks among the most followed accounts on Instagram, with Kendall not far behind her.
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Top 10 most followed Instagram accounts in the world?
FAQ – Frequently Asked Questions
Who are the most followed people on Instagram?
Answer: Cristiano Ronaldo, Kylie Jenner, Lionel Messi, Selena Gomez, The Rock, Ariana Grande, Kim Kardashian, Beyoncé, Khloe Kardashian.
What is the most followed account on Instagram?
Answer: The official Instagram account with over 600 million followers.
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Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.