26 Expert Tips on How to Get 10,000 Followers on Instagram
Within the first two weeks on Instagram, we went from zero to more than 10,000 followers by following the rules we created.
Then, through experimentation and hard work, we grew from 10,000 followers to more than 3.6 million real followers on Instagram, becoming one of the best accounts in our industry. We managed to crush sales and conversions, dramatically increase our online exposure and audience, and expand our business at a pace that exceeded the norm and even our own expectations.
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All thanks to Instagram.
In the following comprehensive post, we’ve outlined step-by-step how we achieved this and how you can do it too.
As Instagram and its audience continued to evolve, so did we. We changed our strategies and adapted our methods to figure out what works, and we managed to climb the ladder to 3.6 million organic followers.
Now we’ll show you exactly what we did to get this far, and how you can do it too. Discover how to gain a huge number of followers and start leveraging the power of this exciting and thriving social network.
1. Choose Instagram Content That Works for You
This part will require some thought and effort.
To gain a huge number of real followers on Instagram, you need to create content that is not only created specifically for Instagram, but also content that matches what your audience wants. Finding the right approach and style is key, because it will become the way your followers know you.
Generally speaking, there are types of images that work well across many industries; graphics with inspirational quotes, quality food photography, travel shots, or beauty selfies are safe starting points. For video content, follow trends that relate to sounds, format, and topics.
That said, carefully consider what type of content you’re creating. You need to realize that Instagram is such a hit because it’s a completely unique platform and the experience it provides to users is completely different from something like Facebook or X (formerly Twitter). Produce content that is not only created specifically for Instagram, but also content that is appropriate for what your audience wants.
For example, consider:
- How will people find your content?
- What hashtags will you use?
- How can you format your videos to grab the viewer’s attention?
- If someone discovers your content, will it interest them enough to click on your account?
What is it about the content you create that makes people do more than just scroll past? According to neuroscientists at MIT, the human brain can recognize images in just 13 milliseconds. In less than a second, a person decides whether you’re worth their time. This means you have to stand out.
Once you decide on the type of content and strategy, it’s important that you stick to that topic.
The number one thing that brings people back to any brand or business is consistency, whether it’s a Starbucks Macchiato or a Snickers bar.
It’s exactly the same on Instagram. Be consistent with your content.
That’s also why we are very selective about the type of accounts and posts we share, which is also known as “share for share” (S4S). We protect our brand and our audience immensely, which is why we always want to create only content that we are absolutely certain our niche wants.
A common problem many people face when starting out on Instagram is that they aren’t completely sure what type of topic or content they want to create. Unfortunately, there really is no simple solution, because ultimately you don’t want to be a copycat of a larger account or brand. To be truly successful on Instagram, you need to be a bit unique.
The best way to start is to do some hashtag research (don’t worry, we’ll cover hashtags further in this article).
Find competitors who are using the same hashtags as you, or even find users who follow these hashtags, and find out what other kind of content they like.
From there it’s just a matter of testing your content. Do A/B testing, try one type of content one week and something different the next week. Find out what works best and really get to know your audience.
For starters, we recommend using the Canva app. We use Canva for all our posts and we love the freedom it gives you in creating designs the way you envision them. Plus, it’s free to use!
2. Create content that your audience will love (hint: it’s short-form video).
Once you know what type of content is suitable for your brand, it’s time to really focus on creating great content that you know will engage your audience. It may seem obvious, but we always encounter the actual content creation being neglected. Find out what your customers like to see on Instagram or what topics resonate with them, and fill your account with relevant content.
When we first started growing our Instagram account, the platform only shared images (would you believe it?). Now this platform is primarily designed for short videos, or Reels.
Here are some best practices for Instagram Reels:
- Use vertical video (this is a necessity)
- Create content that has a strong hook in the first two seconds and that users will watch from beginning to end (skipping will hurt your rating).
- Experiment with creative tools such as filters, effects, text, and music.
- Include captions (many people watch without sound).
- Be original – get inspired by others, but create unique content
However, you must connect with your audience. Remember, beauty is in the eye of the beholder.
That’s why it’s so important to build a good relationship with your audience to find out what type of content they like. Many times we’ve posted something we thought would absolutely crush engagement, only to find out it was a dud. Other times we’ve been scratching our heads wondering why this particular post is so popular.
One good way to find out what your customers like is to look at what your competitors are posting or what content is being shared on accounts that are popular in your industry. Build a good relationship with your audience to find out what type of content they like.
3. People like to see other people
Include faces in your content. Videos and images with faces are known to increase engagement because our brains naturally crave interaction with other people. Also, content that doesn’t contain faces but instead shows a place from the viewpoint can help people feel like they’re part of the content.
Just look at the HiSmile account on Instagram and you’ll see the power of showing people who are using their products.
4. Calls to Action (CTA)
Every post should include a clear CTA that encourages your followers to interact with you. This could be engaging with the content or sharing it in their stories. By adding a call to action, people are more likely to follow through on that action than without it (they don’t know what they don’t know).
The CTA should be relevant to the content and should not be the same as the one you used in your bio (we’ll mention the bio later). It’s a softer request.
Think of a CTA as a way to remind people that there is an action they could take. By adding a CTA to your content, you’re simply reminding your followers that they don’t just have to scroll past, but they can actually do more things, including liking your content or writing a comment.
Ask questions in captions to encourage people to respond. This is a very simple tactic to ensure that your Instagram followers interact with your account.
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“Putting a question in the caption always sparks interest and forces people to read and perhaps even respond.” – Bianca Cheah, founder and director of Sporteluxe
The ultimate goal of your posts is to increase audience engagement. You want people to be interested in your account and personally connected to your brand. A CTA is a way to build community, to gently remind your followers that they can personally interact with you.
Examples of CTAs are “sending this to someone who needs it” or “comment if you agree”. Always give your fans something they can do. This will help with the organic growth of your account.
Pro Tip: For video content, it’s important to insert a CTA in the middle of the content. Otherwise, your audience will move on after the value loop is closed.
5. Creating a Story
Capture people’s attention by providing them with a story; don’t settle for just a generic line of text. Engage people and show what value you can provide at once.
Developing a story is also related to emotions. Always try to evoke emotions with your posts. Whether you want to inspire, make people laugh, or amaze them, your content should always aim to evoke emotions in your audience. A great example you can look at here is Chubbies and notice how they always try to make their audience laugh by posting a mix of products, humor, and user-generated content.
6. User-Generated Content
Share user-generated content whenever possible. Not only will you gain social proof for your brand and people will be much more likely to follow you, but it will also help you build a vibrant and engaged community around your Instagram account.
Frank Body built almost its entire Instagram strategy on curating user-generated content and the community hashtag #frankeffect. This helped them build a community of engaged Instagram followers and also create hundreds of loyal brand ambassadors.
Regularly use your posts to ask your followers to share their content with you. Don’t forget to give them some incentive to do so, such as hosting a contest or giveaway on Instagram. You can easily curate their posts by asking them to use your branded hashtag.
7. Your Instagram Aesthetic
To get more people to engage with you, it also involves maintaining a consistent aesthetic theme so that your Instagram content reinforces your brand identity.
Here are a few ways to create an Instagram aesthetic look that will stand out:
- Use the same type of captions
- Film videos at the same angle or in the same style
- Use branded graphics and colors
- Feature yourself or your co-founder on camera
Unlike when we started out, a “professional look” isn’t necessarily the deciding factor for success on the platform. Still, you want to make sure that your Instagram account isn’t too far removed from what a potential customer would see on your website or product pages.
Notice how Nespresso maintains its aesthetic theme by consistently ensuring that its posts have similar tones and colors. Not only do these posts look great, but because of the consistency and strong branding, you can see how their channel naturally flows, which builds awareness and affinity (and it doesn’t hurt to have George Clooney as an ambassador either).
Remember that on Instagram, connection is always better than quantity. Don’t post something just for the sake of posting. Always make sure that your content brings some value to your audience.
8. Treat Your Instagram Community Like Lifetime Customers
One of the biggest mistakes people make when building an Instagram account is viewing their followers only as numbers.
It’s easy to become obsessed with following numbers, instead of realizing that every person who decides to follow you is actually a real person. Regardless of what account you’re running, the same applies everywhere. You must always respect your audience.
I really can’t stress this enough, and it became even clearer to us as we gained more experience with this platform. If you don’t pay attention to your audience and listen to them, then you’re not creating anything that has any meaningful impact. You’re just patting yourself on the back.
So how do you know if you’re connecting with your audience?
While the number of followers is an important indicator, our journey to a million followers taught us that you also need to pay attention to engagement rate. This means how many likes you get, how many people bother to actually comment on your posts, how many people actually go through your Instagram sales funnel.
According to the well-known Pareto principle, 80% of your results come from only 20% of your audience, or 80% of your income comes from only 20% of your customers. While this is more of a rule of thumb than a hard scientific fact, the Pareto principle should make you realize that it’s not so much about having a large number of followers, but rather about having a large core of engaged followers.
You don’t want a large number of followers because it gives you the right to brag; you want a large number of followers because by increasing your reach and exposure, you increase the likelihood of finding one authentic follower.
A real and authentic follower is someone who absolutely loves your content and what you do. That’s why you need to focus on creating saveable and shareable content.
If you ever want to build some influence or exposure, that should be your main goal when growing a large number of followers. Ten thousand followers isn’t that impressive if you don’t have at least 1,000 real followers.
That’s why we treat our community like customers.
Try to respond to comments on your content and don’t forget to reply to as many DM messages as possible. Really show that there’s a person behind the screen. It’s a reliable way to stand out from the crowd. Supergoop! does an excellent job responding to comments and suggestions.
When communicating with other users, try to be as conversational as possible and stick to the way you talk in real life. Highlight the personality behind your brand and let people know you’re not just another robot.
It’s amazing how many brands forget about the social aspect of social media. It’s no longer a one-way communication model where the audience has to passively accept what you say. If someone takes the time and actually writes a comment on your post, the least you can do is respond.
It’s a simple reward for those who bother to engage in dialogue with you. Something so simple has a big impact on turning someone into a true fan. We even send private messages to new followers when appropriate. The key to success is making your Instagram followers feel welcome and happy to be part of your community.
As we mentioned in the previous section, you’ll find that posts containing calls to action requesting comments tend to get the most shares and tags. By starting a conversation this way, you can show your audience that you’re not some faceless corporation, but a person or people who genuinely care about others’ opinions.
It can even bring unexpected results, because we often find real gems within comments for article ideas and various people to interview.
Pro Tip: We believe Instagram followers are more valuable than TikTok followers. Why? Because they’re usually more willing to engage with your content and have a conversation, while TikTok users are just there for entertainment.
9. Share content on Instagram more than you think
Try to share content regularly and more often than you’re comfortable with. When we started building our account, we shared roughly once every three to four hours, because the bigger the volume, the greater the chance you’ll hit a viral post that people will see on the “For You” page.
However, don’t post bulk content all at once; users will often consider it spam and unfollow you. Think of it as planting seeds.
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You don’t want to dump all the seeds into one hole at once; you want to spread them out.
You’re aiming for consistency. If your audience can’t reliably count on you to post regularly, not many people will be willing to follow you just because you post something here and there.
Pro Tip: Despite the belief… there is a post on Sunday. Sunday is usually a fairly quiet day on Instagram, which is an ideal opportunity to get ahead of others and get your content in front of even more people.
10. Your Instagram bio and profile picture is your landing page
On Instagram, your bio is a key part of your real estate. Often it’s the first contact people have with your brand. You’ll make best use of this section by having a strong call to action in it. You can use a maximum of 150 characters, so short and punchy CTAs work best.
A strong CTA should be absolutely unmissable for your audience. You already know that your audience can view your content, so make sure they actually look at your resume, and offer them something you know they will like.
To create a strong CTA, you need to be as simple as possible and avoid unnecessary talk. Because in the case of Instagram, you only have one live link available, which is located in your bio, you want to be able to extract the greatest value from it.
Your bio should also be compelling. Your potential Instagram followers have only a few seconds to decide whether they want to follow you or not. Your bio should catch their attention and get them to follow you, or at least scroll further to view your content.
Your bio should also be searchable. We included keywords “startup,” “entrepreneurs,” and “entrepreneur magazine” in it, so when people search Instagram for these terms, our profile will appear in their search results.
Also make sure your profile picture is clear and eye-catching so people can recognize it even as a small icon. You can also use your profile picture as advertising space. We used it to share information about one of our virtual summits. From a design perspective, it’s tricky, but it can stop your followers from scrolling when they’re used to your regular logo.
11. Using Comment Automation
Recently we’ve been using a comment automation tool called ManyChat, which helps our audience learn more about the content we share, whether it’s giveaways, events, podcasts or in-depth articles like this one. The comment automation tool creates a conversation in your account’s DMs that feels more personal than a comment thread.
12. Use Hashtags to Get Into Your Niche
Hashtags are no longer what they used to be, but they are still important.
When we were growing our account followers to a million, “hashtag bombing” was a way to increase followers and get visibility.
Today the platform encourages different things, such as trending sounds, but be careful about using copyrighted sounds. Business accounts on Instagram have more restrictions.
In the case of hashtags, we recommend approaching them more as keyword research than as a magic tool for gaining followers. So explore what hashtags are used in your industry and start adding them to your posts. Here’s a recipe for what hashtag to use for each post:
- 1-2 branded hashtags of your choice
- 2-3 general industry hashtags
- 2-3 specific hashtags for the content you’re publishing.
There is still no exact science on how to use hashtags, so you need to be willing to experiment with what works best for your account to match Instagram’s algorithms.
13. Network With Your Specialty
It’s not just about content and keywords. To thrive on Instagram, you need to reach out to real, live people and communicate with them. Networking can work wonders in social media and was a major driver of success.
When we started, we were able to connect with a huge network of entrepreneurs who had Instagram accounts with over 20,000 followers. They helped us greatly by sharing our content, and similar networks exist for all kinds of industries, with users who are all willing to help if you return the favor of course!
Remember, if you help people without expecting anything in return, you’ll get good karma. Don’t approach connecting and linking with other accounts with the attitude “What’s in it for me?”. Rather, take it as simply helping your colleague, and you never know if something good might happen to you later.
14. Leverage Partnerships to Gain More Instagram Followers
When it comes to gaining a large number of Instagram followers, you’ll need to get comfortable with the idea that collaboration is more important than competition.
Here comes an incredibly powerful S4S concept. For newcomers, S4S is short for “share for share”. If you want to gain a million followers on Instagram or even tens of thousands, you need to get used to the idea of sharing other people’s content. The basics of S4S are quite simple. You ask another influencer in your field if they would like to share your content, and in return you will share theirs.
This way you will be able to mutually expose your brands to each other’s audiences, some of whom have probably never heard of you before. The best part is that if you carefully choose who you do S4S with, you will likely find someone with an audience that you know will also like your content. You will quickly discover that one of the best things about Instagram is that it allows you to directly penetrate a niche with distinct preferences, interests, hobbies and needs.
As you can see in the images above, Kathmandu shared an image from a travel blogger. Neither of the companies competes with each other, but both operate in the travel industry and complement each other.
These types of transactions are unique on Instagram and absolutely invaluable to anyone who wants to build a large number of followers. However, remember that you should always strive to provide mutual value exchange.
Do not view others in your niche as competitors, but as potential partners.
If you are afraid that someone will “steal your followers” and as a result refuse to collaborate with others, then it is very unlikely that you will create any real impact on Instagram.
When you’re just starting out, it can be a bit intimidating to ask other accounts to give you a shoutout, but the benefits really outweigh the costs. Having a large account shout you out will do more for your follower count than anything else. However, it is very important to make sure you are choosing the right accounts from which you want to get a shoutout.
If you already have one strong account, use it to strengthen your smaller accounts that may need more attention. For example, actor Jason Momoa uses his personal account to shout out and promote his fashion brand “So Ill”. His personal account has a reach of over 15 million, while his brand has only about 150 thousand.
If you choose an account based solely on the number of followers and its topic or audience does not match yours, then you have only wasted time and money unnecessarily, because there is no guarantee that such a shoutout will bring you a good return on investment.
There are several different types of shoutouts you can pursue:
- Mention only in captions: The page will use its own image and style that it usually uses, and mention your page in the caption. This is not as effective as your own image or brand image. Caption-only mention may be a cheaper alternative.
- Or your own image with your product or service + caption. This works better than just a shoutout with a caption, but you need to make sure the call to action is good. Some accounts will allow you to post an image for only a certain period of time, others will leave it up. Generally, the higher the page’s traffic, the more rules and restrictions you will see.
The strategy behind shoutouts can also vary. We recommend adding a CTA to follow your page, rather than leading people to subscribe, because this way you can engage the audience and collaborate with them more.
We tried both getting viewers to follow our page and getting them to subscribe, and we found that it is more effective to get them to follow you. Clickable links do not fit in captions, so it can be difficult to get people to take specific actions. It takes people longer to go to bio, find a link, click on it and then subscribe than to click the follow button.
Like any other transactions in the world, S4S is about making the exchange mutually beneficial. You need to ensure that both parties receive something similarly valuable from this exchange.
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If you have an account with just a few thousand followers and you approach another account with 500,000 followers, you will either be ignored, politely declined, or outright laughed at. What possible benefit could the larger account get from the smaller one? If you don’t have something equally valuable to offer, then you shouldn’t be asking someone to do an S4S for you.
Many people are discouraged from approaching larger accounts with S4S requests because it seems like they don’t have a comparable number of followers. But even though follower count may be the most important metric on Instagram, it doesn’t mean it’s the only metric on Instagram. If that were the case, then anyone with a few dollars and a few thousand bots as followers on Instagram could become an influencer.
The best way to find leverage, and this applies to any business deal, not just Instagram, is to take a step back and think about what only you can offer. What is that unique aspect that you can bring and that the other person could hardly get elsewhere?
For example, you can compare your level of engagement. If you can guarantee a highly engaged audience with many real Instagram followers, then you can easily use this as leverage in an S4S. Because the level of respect and loyalty you have earned with your audience is something only you can provide, making it a valuable commodity.
Besides, think about what else you can offer.
You can easily bring value and build a lot of goodwill by being a regular commenter on a larger account. A valuable comment is something more than just a generic expression “man, that’s great!”. Stand out by making the effort to differentiate yourself.
Start an interesting discussion and let the target influencer know that you exist. Who knows, maybe you’ll really catch them in a generous mood and they might give you a shout-out just because they like your vibe.
15. Collaborating with Influencers to Gain More Instagram Followers
This is by far one of the best ways to increase your Instagram followers. You’ll be hard-pressed to find another tactic that generates such strong return on investment.
Create a list of 10-20 influencers you’d like to collaborate with on a regular basis. Know exactly who you want to reach out to, because these will be the people who will help you take your Instagram account to the next level. Get influencers to share your content or give you a shout-out. Arrange with influencers to draw attention to you by participating in an S4S agreement.
Using hashtags, find out who are the best influencers in your field. Look at what the main hashtags are in your niche, and see if you can identify any specific account that consistently appears in the “top” or “trending” posts. This way you can essentially guarantee that they are an influencer and someone you want to connect with.
But before you start sending free products or signing expensive contracts with influencers, let’s break down the types of influencers:
- Traditional celebrities: Hollywood stars, musicians, and politicians
- Macro-influencers: Highest collaboration costs and widest reach and audience
- Mid-tier influencers: Full-time influencers or rising stars, usually with a strong voice in a niche or industry
- Micro-influencers: Cheapest collaboration and narrowest niche, could be a popular account in a medium-sized city or a trusted voice in a niche
- Nano-influencers: An everyday person with a consistent presence on social media or their content.
Keep in mind that influencers and celebrities must disclose sponsored content on their social media channels. This is about transparency and making sure followers are aware that someone was paid or given something valuable in exchange for promoting a product, rather than just liking it.
In an effort to eliminate misleading advertising or product endorsements, the Federal Trade Commission (FTC) has issued simple guidelines on what you can and cannot do.
Influencers and celebrities are now required to follow these guidelines when using hashtags or other tags. If you decide to pay or sponsor another brand to promote yours, make sure you follow these guidelines. This includes specific hashtags and, in the case of a business account, the label “paid partnership”. You can see both examples in the post below: #sponsored and “paid partnership with earthboundfarm”.
These rules apply only in the case of a financial, employment, personal or family relationship. You are free to repost and share content from other brands you like, but you must not pay for it or be paid for it.
16. Account Takeovers
Exchange accounts with other influencers or popular accounts in your field. Take over someone else’s account for a day and show their audience who you are, and vice versa. This is a great strategy for anyone with a personal brand.
Australian international contemporary art magazine “BeautifulBazaar” organized a takeover/collaboration with actress Emma Roberts and Karah Priest. The collaboration allowed the magazine to promote Roberts and Priest’s literary company “Belletrist” to readers and also promote local artists and provide a behind-the-scenes look at the art world.
17. Whitelisted Ads
Skip the takeover and let an influencer run whitelisted ads on your account. We’ll leave that to Gretta van Riel.
18. Instagram Stories and Reels
Did you know that according to a study published by Instagram, more than 500 million users watch Instagram Stories daily?
Using stories and reels is an easy way to increase your brand’s exposure. Not all followers sit and scroll through their entire feed and your latest post may get lost in the algorithm. By posting stories, sharing content and being incredibly active in the app, your posts will gain traction. Instagram stories and reels give you the opportunity to connect more with your followers.
They allow you to take photos, add your own effects and filters, and share them with your followers. Unlike a post, which stays online until you decide to delete it, stories expire after 24 hours, although they are commonly saved to your “archive,” which only you can see.
If followers start tagging your brand in their posts, a brilliant way to increase engagement and connect with followers is to share the content in your stories. They’ve put in the effort to tag you, make sure you do the same.
Take advantage of the Highlighted Stories feature on your page, which are stories you’ve shared and want to keep at the top of your account. Highlights are a great way to share content that may not fit aesthetically with your feed, but is important to share. Below, Lulu Lemon highlighted and categorized interesting and important stories.
In an effort to fill the gap created by the TikTok controversy, Instagram launched the Reels app. This new feature allows people to upload fifteen-second videos using reproduced music and other great special effects and works hand-in-hand with Instagram stories.
In addition to its own filters, GIFs and stickers, stories and reels also offer geolocation and other data for live tracking. Want to showcase your thermal underwear products to the local area? Tag your location, add a current temperature label and throw in a couple of great effects.
Pay attention to your insights from stories and reels. This data will tell you important metrics such as CTR, skips, exits, and views per story.
19. Creating Proactive and Reactive Content
Due to the rise of short videos and their virality, brands are trying to capitalize on rapidly changing trends in hopes their content will be watched by millions of viewers. If that sounds a bit overwhelming, we understand. That’s why our friend and social media content creation instructor Talia Datt suggests balancing proactive and reactive content.
- Proactive content is content that you can plan on a monthly basis and that is relevant to your brand and business goals.
- Reactive content is generating content based on TikTok trends and applying them to your brand.
20. Contests
Hold contests on Instagram that require users to follow you in order to participate. Everyone loves free stuff. By hosting a giveaway, you’ll gain a lot of followers overnight, but don’t forget to promote it, otherwise you won’t get any results.
Require followers to tag their friends so they can participate. This is one of the best organic ways to quickly gain followers on Instagram.
21. Instagram Ads
If you have a budget and a business account on Instagram, we strongly recommend using Instagram ads as a way to gain new followers.
22. Geolocation Targeting
Using geolocation targeting, you can identify followers relevant to your niche in a specific area. If you happen to run a brick-and-mortar business, this is an excellent way to gain the attention of your local clientele.
23. Offline Marketing
Take your promotional efforts offline and promote your Instagram account using physical products, such as branded stickers or flyers. If you happen to have your own hashtag that you’d like to promote, use these physical products as a way to generate greater interest and excitement among people about your accounts.
24. Fan Pages
Create fan pages and use them to bring your supporters to your business pages. Instagram now allows you to run multiple accounts through its app, so take advantage of this and create an additional account designed to support your main account. Use it as a way to experiment with different strategies and connect with other influencers.
25. Thunderclap Strategy
Organize a “thunderclap” and get multiple accounts to share your post at the same time. It’s a fantastic strategy to increase traffic to your account, especially if you want to sell a product. A shoutout not from one, but from multiple influencers in your field will ensure that your content is seen by several thousand potential Instagram followers.
Pro Tip: Tailor the “thunderclap” strategy to the comments section. Instagram rewards content that sparks an entire conversation in the comments with followers.
26. Know Your Psychographic Data
Fully understand your followers, not just based on demographics but also on psychographic data. Consider demographics as black and white outlines in a picture and psychographic data as colors. Psychographics seeks to analyze the interests and hobbies of your customers, their lifestyle, and how they like to spend their time. It includes their characteristics, values, and beliefs. When it comes to data, psychographics represents the qualitative side of understanding individuals.
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.