Nowadays, influencers can significantly increase market value. They are equally sought after as the most successful German footballers in the German Bundesliga. While men dominate the football industry, German social media stars are often led by women. Read everything you need to know about the 10 most influential German influencers in 2024.
Largest Instagram Influencers in Germany
With knowledge of German culture, it probably won’t surprise anyone that the most followed German Instagram account is FC Bayern with more than 34 million followers (@fcbayern). They also have a popular YouTube channel where their videos are watched by over 2.9 million subscribers. The largest personal account in Germany is Lena Mantler’s account with almost 22 million followers.
Here is the Top 10 best influencers in Germany:
- Lena (@Lena) – 21.1 million followers
- Bastian Schweinsteiger (@bastianschweinsteiger) – 15.6M followers
- Marco Reus (@marcinho11) – 15M followers
- Thomas Müller (@esmuellert) – 14.1 million followers
- Manuel Neuer (@manuelneuer) – 13.2 million followers
- Heidi Klum (@heidiklum) – 11.2 million followers
- Philipp Lahm (@philipplahm) – 8.9 million followers
- Leroy Sané (@leroysane) 8.2 million followers
- Joshua Kimmich (@jok_32) – 8.1 followers
- Dagmar Kazakov (@Dagibee) – 6.8 Million followers
Lena – 21.1 Million followers
Lena Mantler (born June 17, 2002, age: 20 years old) is a well-known social media influencer, singer, model, internet personality, TikTok star, content creator, and entrepreneur. She is from Stuttgart, Germany. According to reports, Lisa and Lena Mantler are identical twins who became famous as social media influencers and content creators.
The twin sisters were born on June 17, 2002, in Stuttgart, Germany, and gained a huge number of followers on social media platforms such as TikTok, Instagram, and YouTube. Together with their identical twin Lisa Mantler, they make up one half of the web duo known as Lisa and Lena. They became famous for their dance videos and other short content.
Before deleting their TikTok account, the twins had more than 32 million followers. They relaunched their account in 2020. They have more than 19 million followers on Instagram. J1MO71, a brand that she and Lisa operate, is their own clothing line. They worked as models for Compose, a German agency. Read this article to learn more information about Lena Mantler.
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Bastian Schweinsteiger – 15 Million followers
Bastian Schweinsteiger (born August 1, 1984, Kolbermoor) is a former German professional football midfielder and former national team player, most recently playing for Chicago Fire. Outside Germany, he also played at club level in the United Kingdom (England) for Manchester United. He has more than 115 appearances for the German national team to his name.
He spent a total of 17 seasons at the Bavarian club FC Bayern Munich, with which he won eight Bundesliga titles, seven German Cup titles, one Champions League title in the 2012/13 season, and in the same season won the FIFA Club World Cup with Bayern. In 2015, he transferred to English club Manchester United. After less than two years, he moved to the United States, where he signed a contract with Chicago Fire, in whose colors he ended his football career in October 2019.
Marco Reus – 15 Million followers
Marco Reus is a German professional footballer and captain of the Bundesliga club Borussia Dortmund. He played for the German national team at Euro 2012 and the 2018 World Cup. Reus collaborated with Amazon Prime, which released the documentary film Inside Borussia Dortmund in 2019. The thirty-two-year-old footballer shares primarily sports and football content on his social media accounts.
Thomas Müller– 14.1 Million followers
Thomas Müller is a German professional footballer who has been playing for FC Bayern Munich and the German national team since 2009. He broke the Bundesliga record for assists, scoring 21 goals in a season (a record in the top five leagues shared with players like Lionel Messi) and scoring 14 goals when Bayern won their second treble in the 2019-20 season. Besides football, Müller is known for his witty and charming personality in television interviews and on the internet. As part of advertising collaborations, he represents brands such as football-focused Adidas and Gillette.
Manuel Neuer – 11 Million followers
Manuel Neuer is a goalkeeper and captain of the German football club Bayern Munich and the German national football team and the best male goalkeeper at FIFA. In addition, Neuer is allegedly the best goalkeeper in the history of the sport. He recently created a TikTok channel where he reaches nearly 2 million followers. Besides football-focused content, Neuer occasionally shares insights from his private life. The world’s best goalkeeper has commercial partnerships with Coca Cola, Sony, and Allianz companies. He also accompanies his national team teammates in advertisements with Nivea Men, Gillette, Commerzbank, and Nutella, Ferrero companies.
Heidi Klum – 11.8 Million followers
Heidi Klum is a German model, television host, producer, and businesswoman. She has walked in several fashion shows in Germany and the United States and is a judge on the competition show America’s Got Talent. Her television show Germany’s Next Topmodel has been watched by millions of people every year since 2006. She promotes her television shows on her social media accounts and lets her 8.6 million Instagram followers be part of her private life. Klum was the very first German model to become a Victoria’s Secret Angel.
Pamela Reif – 9.2 Million followers
Pamela Reif is a young fitness influencer who became successful thanks to her workout tutorials on her YouTube channel, where she has 7.92 million subscribers. In addition to creating workout videos, Pamela created her own brand Naturally Pam by Pamela Reif and has several partnerships with companies Puma, Nakd fashion and Calzedonia. Twenty-five-year-old Pamela is the most successful fitness influencer in Germany and is included in the Forbes 30 under 30 list.
Philipp Lahm – 8.9 Million followers
Philipp Lahm born November 11, 1983 is a former German professional footballer who played as a defender. Lahm is considered by many to be one of the greatest defenders of all time, was long-time captain of Bayern Munich, which he led to many honors including the UEFA Champions League in 2013 as part of the Treble. He is also a former captain of his national team, which he led to victory at the FIFA World Cup in 2014, before ending his international football career.
Lahm was included in the World Cup team in 2006, 2010 and 2014, in the UEFA tournament team in 2008 and 2012 and in the UEFA Team of the Year 2006, 2008, 2012, 2013 and 2014.
Leroy Sané – 8.2 Million followers
Leroy Sane is a German footballer playing for FC Bayern Munich and the German national football team. The twenty-five-year-old footballer was named PFA Young Player of the Year for 2017-18 and is the first and only German player to receive this award. Before joining Bayern, he played for Manchester City and thus has international pedigree. On his Instagram account, Sane posts several private and fashion photos, but primarily content related to football.
Joshua Kimmich – 8.1 Million followers
Joshua Kimmich (* February 8, 1995, Rottweil, Germany) is a German football defender who has been playing for German club FC Bayern Munich since 2015. During his time at Bayern Munich, he has developed into one of the best players in his position.
In the national team jersey, he played at the European Championship in 2016, at the FIFA Confederations Cup in 2017, and at the World Championship in 2018.
Kimmich is considered the successor to German right fullback Philipp Lahm, who was a long-time mainstay of Bayern Munich and the national team.
Dagibee – 6.8 Million followers
Dagi Bee, alias Dagmar Kazakov, is a German YouTuber focused on beauty and lifestyle. With more than 3.98 million subscribers on YouTube, she is one of the most successful YouTubers in Germany. On her Instagram account, she has 6.4 million followers, with her audience primarily ranging in age from 18 to 24 years old. In addition to her social media channels, Dagi Bee is the founder of the cosmetics company beetique. The twenty-eight-year-old Dagi has also appeared several times in German film productions, such as “Er ist wieder da” and “Ostwind – Aufbruch nach Ora”. Dagi Bee collaborates with brands primarily in the cosmetics and fashion sectors.
The Influencer Scene in Germany
Germany is a major market with a well-developed influencer marketing scene. In fact, 26% of German companies have a dedicated influencer marketing department, and 13% of local companies involve influencers in product development – this shows how important influencers are in Germany!
Given that the market is well-developed, influencers know their value. The average market price for a post from a German macro-influencer in 2020 was 1,500 to 10,500 EUR. However, collaborations with micro-influencers are much more affordable!
To make it easier for you, we have compiled a list of the best German influencers on Instagram, the best influencers in Berlin, and finally some tips on how to find German influencers!
TOP 10 TikTok Influencers in Germany:
- YZ (@youneszarou) – 52.6 million followers
- Nic Kaufmann (@nic.kaufmann) – 19.6 million followers
- King Christian (@imkingchristian) – 19.3 million followers
- Ave (@avemoves) – 17.9 million followers
- Julia Gisella (@julia_gisella) – 14.7M followers
- Adrian Kozakiewicz (@insecthaus_adi) – 13.9M followers
- Falco (@falcopunch) – 13.7M followers
- Anna Catify (@annacatify) – 13.7M followers
- Lisa and Lena (@lisaandlena) – 13.5 million followers
Top 3 Berlin Instagram Influencers
In the list of the most followed Berlin influencers, you will find some international superstars (👋🏼 Heidi Klum) as well as some internationally popular brands. Here are the 7 best!
1. Lena
Lena Mantler (born June 17, 2002, age: 20 years old) is a well-known social media influencer, singer, model, internet personality, TikTok star, content creator, and entrepreneur. She is from Stuttgart, Germany. According to reports, Lisa and Lena Mantler are identical twins who became famous as social media influencers and content creators.
The twin sisters were born on June 17, 2002, in Stuttgart, Germany, and gained a huge number of followers on social media platforms such as TikTok, Instagram, and YouTube. Together with their identical twin Lisa Mantler, they are one half of the web duo known as Lisa and Lena. They became famous for their dance videos and other short content.
Before deleting their TikTok account, the twins had more than 32 million followers. They relaunched their account in 2020. They have more than 19 million followers on Instagram. J1MO71, a brand that she and Lisa operate, is their own clothing line. They worked as models for Compose, a German agency. Read this article to learn more information about Lena Mantler.
Heidi Klum- 8.6 Million Followers
Heidi Klum is a German model, television host, producer, and businesswoman. She has participated in several modeling shows in Germany and the USA and is a judge on the competition America’s Got Talent. Her television show Germany’s Next Topmodel has been watched by millions of people every year since 2006. She promotes her television shows on her social media accounts and allows 8.6 million of her Instagram followers to be part of her private life. Klum was the very first German model to become a Victoria’s Secret Angel.
2. PAMELA REIF
Pamela Reif describes herself in her YouTube biography as “Your online fitness buddy” and offers free fitness videos and workout plans to her 8.73 million subscribers. The twenty-six-year-old Reif has also developed her own app, published two cookbooks, and now sells her own food products under the brand Naturally-Pam.
Here too, women make up the majority of followers (56.8%), although with a much smaller gap. This influencer appeals primarily to people aged 25-34 and focuses on topics such as sports and fitness (55.7%), friends and family (45.4%), and fashion (44.7%). On Instagram, she has 8.6 million followers and 2.98% engagement.
How to search for German influencers on Instagram
Finding influencers in Germany can be quite a challenge, especially if you don’t know the local influencer scene – it’s such a large market! Fortunately, there are tools and hacks that make finding the right influencers much easier. Here’s your guide to finding German influencers!
1. Manual search for German influencers on Instagram
Generally, there are three ways to search for influencers on Instagram: from your customer base, manually on Instagram, or using influencer search tools on Instagram. On Instagram, influencers can be searched by relevant hashtags, locations, or similar profiles.
a) By relevant hashtags
You can find potential influencers using hashtags: remember to check relevant hashtags in both English and German. Here are a few hashtag ideas you could try:
You can choose: ▸ #germaninfluencer, #influencer_de and #blogger_de.
▸ hashtags containing cities – for example #berlininfluencer
▸ local hashtags in your field – for example if you’re looking for German travel bloggers, you can search for hashtags like #reiseblogger, #reiseblogger_de, #reisebloggerin and #reiseundlifestyleblog
▸ #werbung – German for “advertisement”
b) By location 📍
When influencers post on Instagram, most of them also add a location to reach a wider audience. Therefore, it would be smart to search for various locations in Germany – for example Berlin, Munich, Cologne, and Frankfurt; various cafés and other “Instagrammable” places.
c) Similar profiles
Once you’ve found an influencer on Instagram that you’d like to collaborate with, you can check profiles that are similar to theirs: click on the small button 🔽 next to the “Message” button on their profile when you’re on mobile, or on the small arrow next to the “Follow” button when you’re on desktop. This way you’ll see more influencers you might want to collaborate with!
Similar Instagram users as @lena
Using Influencer Search Tools
Because manual searching for influencers on Instagram is very time-consuming, we recommend using an influencer search tool.
One of them is Promoty. It is an influencer search tool that significantly facilitates influencer searching: we have a global database of Instagram and TikTok influencers that you can filter by influencer location, their audience location, age and gender; interests, brand affinity and other criteria.
If you are looking for influencers from Germany, you can set the influencer location to Germany. Additionally, you can narrow down your search by influencer followers, age, interests and other criteria.
If you are looking for influencers with a German audience, you can filter our global database by the influencer’s audience. This way you will find collaboration partners whose follower count matches your target group!
If you are looking for influencers with a specific niche, you can use the “Interests” filter to search for influencers in a specific field, the “Bio” filter to search for creators with a specific word in their bio, and the “Mentions” filter to identify influencers who mentioned specific accounts on Instagram.
For example, if you are looking for beauty influencers in Germany, simply set the “Location” filter to “Germany” and add “beauty” as a keyword in the bio.
Here you have a list of 7 best German beauty influencers 💇🏼♀️.
#1 Lisa and Lena (@lisaandlena)
#2 Pamela Reif (@pamela_rf)
#3 Bibi’s Beauty Palace (@bibisbeautypalace)
#4 Dagi Bee (@dagibee)
#5 Julia Beautx (@juliabeautx)
#6 Julia Fröhlich (@xlaeta)
#7 Twenty4Tim (@twenty4tim)
If you are looking for Berlin bloggers, set the Location filter to “Berlin” and enter “blogger” in the Keyword in bio filter. And there you go!
For each influencer on Instagram and TikTok you can also see the engagement rate, average number of likes, audience demographic data (age, location, gender), brand affinity, most used hashtags, follower trust, previous sponsored posts, follower growth over time, similar profiles and much more.
Swedish influencer @khamzat_chimaev Instagram account on Promoty
Summary: best ways to find influencers in Germany 👀
Generally, there are two ways to find German influencers for your campaigns: manual search on Instagram or using an influencer search platform. Of course, we recommend the second option: you can save hours of time and find much better influencers. Try it yourself!
Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.