Nowadays, influencers can significantly increase market values. They are just as sought after as the most successful German footballers in the German Bundesliga. While men dominate in the football industry, women tend to be at the forefront among German social media stars. Read everything you need to know about the 10 most influential German influencers in 2024.
The biggest Instagram influencers in Germany
For those familiar with German culture, it will come as no surprise that the most followed German account on Instagram is FC Bayern (@fcbayern) with over 34 million followers. They also have a popular YouTube channel where their videos are watched by over 2.9 million subscribers. The largest personal account in Germany is Lena Mantler’s account with nearly 22 million followers.
Here are the Top 10 Best Influencers in Germany:
- Lena (@Lena) – 21.1 million followers
- Bastian Schweinsteiger (@bastianschweinsteiger) – 15.6M followers
- Marco Reus (@marcinho11) – 15M followers
- Thomas Müller (@esmuellert) – 14.1 million followers
- Manuel Neuer (@manuelneuer) – 13.2 million followers
- Heidi Klum (@heidiklum) – 11.2 million followers
- Philipp Lahm (@philipplahm) – 8.9 million followers
- Leroy Sané (@leroysane) 8.2 million followers
- Joshua Kimmich (@jok_32) – 8.1 followers
- Dagmar Kazakov (@Dagibee) – 6.8 Million followers
Lena – 21.1 Million followers
Lena Mantler (born June 17, 2002, age: 20 years old) is a well-known social media influencer, singer, model, internet personality, TikTok star, content creator, and entrepreneur. She is originally from Stuttgart, Germany. According to reports, Lisa and Lena Mantler are identical twins who became famous as social media influencers and content creators.
The twin sisters were born on June 17, 2002, in Stuttgart, Germany, and have gained a massive following on social media platforms such as TikTok, Instagram, and YouTube. Together with her identical twin Lisa Mantler, she forms one half of the web duo known as Lisa and Lena. They became famous for their dance videos and other short-form content.
Before deleting their TikTok account, the twins had more than 32 million followers. They relaunched their account in 2020. They have more than 19 million followers on Instagram. J1MO71, the brand that she and Lisa run, is their own clothing line. They have worked as models for Compose, a German agency. Read this article to find out more information about Lena Mantler.
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Bastian Schweinsteiger – 15 Million followers
Bastian Schweinsteiger (born August 1, 1984, Kolbermoor) is a former German professional football midfielder and former international, who last played for Chicago Fire. Outside Germany, he also played at club level in the United Kingdom (England) for Manchester United. He has more than 115 caps for the German national team.
He spent a total of 17 seasons at the Bavarian club FC Bayern Munich, with whom he won eight Bundesliga titles, seven German Cup titles, one Champions League title in the 2012/13 season, and in the same season won the FIFA Club World Cup with Bayern. In 2015, he transferred to English club Manchester United. After less than two years, he moved to the United States, where he signed a contract with Chicago Fire, in whose colors he ended his football career in October 2019.
Marco Reus – 15 Million followers
Marco Reus is a German professional footballer and captain of Bundesliga club Borussia Dortmund. He represented the German national team at Euro 2012 and the 2018 FIFA World Cup. Reus collaborated with Amazon Prime, which released the documentary film Inside Borussia Dortmund in 2019. The thirty-two-year-old footballer shares primarily sports and football-related content on his social media channels.
Thomas Müller– 14.1 Million followers
Thomas Müller is a German professional footballer who has been playing for FC Bayern Munich and the German national team since 2009. He broke the Bundesliga record for assists, scored 21 goals in a season (a record in the top five leagues shared with players such as Lionel Messi), and scored 14 goals when Bayern won the second treble in the 2019-20 season. In addition to football, Müller is known for his witty and charming personality in TV interviews and online. Through advertising partnerships, he represents brands such as Adidas football and Gillette.
Manuel Neuer – 11 Million followers
Manuel Neuer is the goalkeeper and captain of the German football club Bayern Munich and the German national football team, and the FIFA Best Men’s Goalkeeper. In addition, Neuer is reportedly the best goalkeeper in the history of the sport. He recently created a TikTok channel, where he has achieved nearly 2 million followers. In addition to football-focused content, Neuer occasionally also posts insights from his private life. The world’s best goalkeeper has commercial partnerships with Coca Cola, Sony and Allianz. He also appears alongside his national team teammates in advertisements with Nivea Men, Gillette, Commerzbank and Nutella, Ferrero.
Heidi Klum – 11.8 Million followers
Heidi Klum is a German model, television host, producer, and businesswoman. She has several modeling shows under her belt in Germany and the USA and is a judge on the competition show America’s Got Talent. Her television show Germany’s Next Topmodel has been watched by millions of people every year since 2006. She promotes her TV shows on her social media accounts and lets her 8.6 million Instagram followers be part of her private life. Klum is the very first German model to become a Victoria’s Secret Angel.
Pamela Reif – 9.2 Million followers
Pamela Reif is a young fitness influencer who became successful through her workout tutorials on her YouTube channel, where she has 7.92 million subscribers. In addition to creating workout videos, Pamela has created her own brand Naturally Pam by Pamela Reif and has several partnerships with Puma, Nakd fashion, and Calzedonia. The twenty-five-year-old Pamela is the most successful fitness influencer in Germany and is featured on the Forbes 30 Under 30 list.
Philipp Lahm – 8.9 Million followers
Philipp Lahm born November 11, 1983 is a former German professional footballer who played as a defender. Lahm is considered by many to be one of the greatest defenders of all time, he was the long-time captain of Bayern Munich, whom he led to many honours including the UEFA Champions League in 2013 as part of the Treble. He is also a former captain of his national team, which he led to victory at the 2014 FIFA World Cup, before retiring from international football.
Lahm was named in the World Cup squad in 2006, 2010 and 2014, in the UEFA Tournament Team in 2008 and 2012, and in the UEFA Team of the Year in 2006, 2008, 2012, 2013 and 2014.
Leroy Sané – 8.2 Million followers
Leroy Sane is a German footballer playing for FC Bayern Munich and the German national football team. The twenty-five-year-old footballer was named PFA Young Player of the Year for 2017-18 and is the first and only German player to receive this award. Before joining Bayern, he played for Manchester City and therefore also has international value. On his Instagram account, Sane posts primarily football-related content, along with a few personal and fashion photos.
Joshua Kimmich – 8.1 Million followers
Joshua Kimmich (* 8 February 1995, Rottweil, Germany) is a German football defender who has been playing for the German club FC Bayern Munich since 2015. During his time at Bayern Munich, he has established himself as one of the best players in his position.
He has represented the national team at the UEFA European Championship in 2016, the FIFA Confederations Cup in 2017, and the FIFA World Cup in 2018.
Kimmich is considered the successor to German right back Philipp Lahm, who was a long-serving mainstay of both Bayern Munich and the national team.
Dagibee – 6.8 Million followers
Dagi Bee alias Dagmar Kazakov is a German YouTuber focused on beauty and lifestyle. With more than 3.98 million subscribers on YouTube, she is one of the most successful YouTubers in Germany. On her Instagram account, she has 6.4 million followers, with her audience being primarily between 18 and 24 years old. In addition to her social media channels, Dagi Bee is the founder of the cosmetics company beetique. The 28-year-old Dagi has also appeared several times in German film productions, such as “Er ist wieder da” and “Ostwind – Aufbruch nach Ora”. Dagi Bee collaborates with brands primarily in the fields of cosmetics and fashion.
The Influencer Scene in Germany
Germany is a large market with a well-developed influencer marketing scene. In fact, 26% of German companies have a department for influencer marketing and 13% of local companies involve influencers in product development – this shows just how important influencers are in Germany!
Since the market is well developed, influencers know their worth. The average market price per post for a German macro-influencer in 2020 was €1,500 to €10,500. However, collaborating with micro-influencers is much more affordable!
To make things easier for you, we have compiled a list of the best German influencers on Instagram, the best influencers in Berlin, and finally some guidelines on how to find German influencers!
TOP 10 TikTok Influencers in Germany:
- YZ (@youneszarou) – 52.6 million followers
- Nic Kaufmann (@nic.kaufmann) – 19.6 million followers
- King Christian (@imkingchristian) – 19.3 million followers
- Ave (@avemoves) – 17.9 million followers
- Julia Gisella (@julia_gisella) – 14.7M followers
- Adrian Kozakiewicz (@insecthaus_adi) – 13.9M followers
- Falco (@falcopunch) – 13.7M followers
- Anna Catify (@annacatify) – 13.7M followers
- Lisa and Lena (@lisaandlena) – 13.5 million followers
Top 3 Berlin Instagram Influencers
In the list of the most followed Berlin influencers, you will find some international superstars (👋🏼 Heidi Klum) as well as some internationally popular brands. Here are the top 7!
1. Lena
Lena Mantler (born June 17, 2002, age: 20 years old) is a well-known social media influencer, singer, model, internet personality, TikTok star, content creator, and entrepreneur. She is from Stuttgart, Germany. According to reports, Lisa and Lena Mantler are identical twins who rose to fame as social media influencers and content creators.
The twin sisters were born on June 17, 2002, in Stuttgart, Germany, and have gained a massive following on social media platforms such as TikTok, Instagram, and YouTube. Along with her identical twin Lisa Mantler, she forms one half of the web duo known as Lisa and Lena. They rose to fame through their dance videos and other short-form content.
Before deleting their TikTok account, the twins had more than 32 million followers. They relaunched their account in 2020. They have more than 19 million followers on Instagram. J1MO71, a brand that she and Lisa run, is their own clothing line. They have worked as models for Compose, a German agency. Read this article to find out more information about Lena Mantler.
Heidi Klum- 8.6 Million Followers
Heidi Klum is a German model, television host, producer, and businesswoman. She has several modeling shows under her belt in Germany and the USA and is a judge on America’s Got Talent. Her television show Germany’s Next Topmodel has been watched by millions of people every year since 2006. She promotes her television shows on her social media accounts and lets her 8.6 million Instagram followers be part of her private life. Klum is the very first German model to become a Victoria’s Secret Angel.
2. PAMELA REIF
Pamela Reifová describes herself in her YouTube bio as “Your online workout buddy” and offers free fitness videos and workout plans to her 8.73 million subscribers. The 26-year-old Reifová has also developed her own app, published two cookbooks, and now sells her own food products under the brand Naturally-Pam.
Here too, the majority of followers are women (56.8%), although with a much smaller margin. This influencer primarily appeals to people aged 25-34 and covers topics such as sports and fitness (55.7%), friends and family (45.4%), and fashion (44.7%). She has 8.6 million followers on Instagram and a 2.98% engagement rate.
How to Search for German Influencers on Instagram
Finding influencers in Germany can be quite a challenge, especially if you’re not familiar with the local influencer scene — it’s such a large market! Fortunately, there are tools and hacks that make finding the right influencers much easier. Here is your guide to finding German influencers!
1. Manually Searching for German Influencers on Instagram
Generally, there are three ways to search for influencers on Instagram: from your customer base, manually on Instagram, or using Instagram influencer search tools. On Instagram, influencers can be searched by relevant hashtags, locations, or similar profiles.
a) By Relevant Hashtags
You can find potential influencers using hashtags: make sure to check relevant hashtags in both English and German. Here are some hashtag ideas you could try:
You can choose: ▸ #germaninfluencer, #influencer_de and #blogger_de.
▸ hashtags containing cities — for example #berlininfluencer
▸ local hashtags in your niche — for example, if you’re looking for German travel bloggers, you can search for hashtags such as #reiseblogger, #reiseblogger_de, #reisebloggerin and #reiseundlifestyleblog
▸ #werbung — German for “advertisement”
b) By Location 📍
When influencers post on Instagram, most of them also add a location to achieve greater reach. Therefore, it would be smart to search for various locations in Germany — such as Berlin, Munich, Cologne, and Frankfurt; various cafés and other “Instagrammable” spots.
c) Similar Profiles
Once you’ve found an influencer on Instagram you’d like to collaborate with, you can check profiles that are similar to theirs: click the small 🔽 button next to the “Message” button on their profile when on mobile, or the small arrow next to the “Follow” button when on desktop. This way you’ll discover more influencers you might want to work with!
Similar Instagram users to @lena
Using Influencer Search Tools
Because manually searching for influencers on Instagram is very time-consuming, we recommend using an influencer search tool.
One of them is Promoty. It is an influencer search tool that makes finding influencers significantly easier: we have a global database of Instagram and TikTok influencers that you can filter by influencer location, audience location, age and gender; interests, brand affinity, and other criteria.
If you are looking for influencers from Germany, you can set the influencer location to Germany. In addition, you can narrow your search by influencer followers, age, interests, and other criteria.
If you are looking for influencers with a German audience, you can filter our global database by the influencer’s audience. This way you will find collaboration partners whose following matches your target group!
If you are looking for influencers with a specific niche, you can use the “Interests” filter to find influencers in a specific field, the “Bio” filter to find creators with a specific word mentioned in their bio, and the “Mentions” filter to identify influencers who have mentioned specific Instagram accounts.
For example, if you are looking for beauty influencers in Germany, simply set the “Location” filter to “Germany” and add “beauty” as a keyword in the bio.
Here is a list of the 7 best German beauty influencers 💇🏼♀️.
#1 Lisa and Lena (@lisaandlena)
#2 Pamela Reif (@pamela_rf)
#3 Bibi’s Beauty Palace (@bibisbeautypalace)
#4 Dagi Bee (@dagibee)
#5 Julia Beautx (@juliabeautx)
#6 Julia Fröhlich (@xlaeta)
#7 Twenty4Tim (@twenty4tim)
If you are looking for Berlin bloggers, set the Location filter to “Berlin” and enter “blogger” in the Bio keyword filter. And there you have it!
For each influencer on Instagram and TikTok, you can also see the engagement rate, average number of likes, audience demographics (age, location, gender), brand affinity, most used hashtags, follower credibility, previous sponsored posts, follower growth over time, similar profiles, and much more.
Swedish influencer @khamzat_chimaev Instagram account on Promoty
Summary: the best ways to find influencers in Germany 👀
In general, there are two ways to find German influencers for your campaigns: manual searching on Instagram or using an influencer search platform. We of course recommend the second option: you can save hours of time and find much better influencers. Try it out for yourself!
If you want results right away, you can get an Instagram followers and likes package right now.
Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.