As a content creator and marketer, I often see creators and brands demanding a verification checkmark on TikTok – and I understand their enthusiasm. Being verified on TikTok is like getting a golden ticket to the chocolate factory.
How to Get Verified on TikTok: A Step-by-Step Guide
How to Get Verified on TikTok: A Step-by-Step Guide
It appears exclusive and rare, which means you stand out from the crowd. And given that according to forecasts, TikTok will be among video-focused applications in 2024, standing out will be key.
The blue checkmark on TikTok doesn’t mean you’ll automatically enter the world of celebrities and get on the red carpet. However, I can guarantee you that it looks good for your brand and it’s a great step toward growing your platform.
But how do you get verified on TikTok? Actually, it’s a bit easier than you might think. Here’s how to get verified on TikTok, and a few tips I’ve picked up from endless scrolling through the app.
Packages for Influencers – TikTok followers and likes, views of the highest quality for your profile!
TikTok verification essentially means that the account is verified to belong to the person or brand it represents.
You’ve probably noticed that your favorite brands, musicians, creators, and public figures have a blue checkmark next to their username. The checkmark means it’s their real account and you’re following the right person.
Why Is TikTok Verification Important?
Let’s be honest: it’s kind of a status symbol. Verification on TikTok lets your followers know you’re not some scammer – but it also lets others know you’re worth following.
Think about it: TikTok users will see your verified profile and think, “This person is so important that people want extra assurance it’s them, not some bot or scammer.” This is very important to TikTok users. It adds legitimacy to your platform and a slight sense of exclusivity.
I myself can admit that my interest in some creators was sparked by the appearance of a blue checkmark.
Beyond status, the verification badge also builds trust with your followers and establishes authority in specific topics or platform niches.
For example, entertainment industry journalist Mona Kosar Abdi is verified on TikTok, so her followers know that the news they receive comes from a legitimate and reliable source.
How to Get Verified on TikTok: A Step-by-Step Guide
So how do you get verified on TikTok? Let’s dive in.
How to Get Verified on TikTok
In 2022, TikTok allowed users to request verification. Before that, it was up to the secret company behind the scenes to find creators and verify them as a reward for creating popular and quality content.
Well, it wasn’t a secret society – just TikTok employees. Still, the process seemed shrouded in mystery, and it was always a pleasant surprise for creators when they logged in and saw the glowing blue checkmark.
Today, creators can fill out a simple verification application, although the app still reserves the right to select or reject someone for verification.
Here’s how to apply:
Open the TikTok app and click on Profile in the bottom right corner.
Click on the menu in the top right corner (three horizontal lines).
Click on Settings and Privacy.
Tap on Account.
Tap on Verification.
To be eligible for verification, you must meet three basic requirements:
Have a username, bio, and profile picture.
You have verified your email and phone number
you have a public account
Then you need to select the type of verification, either personal or institutional. Personal means you are a notable person, such as a celebrity, influencer, or journalist.
Institutional means you are a non-profit institution, such as an organization or university.
If you are a brand or company, you need to register as a business account on TikTok and then follow the steps outlined above.
Marketer’s Guide to TikTok for Business
Learn how to create and promote content for your business on TikTok.
Introduction to TikTok.
How to use TikTok.
Advertising on TikTok
Examples of using TikTok for business.
Pro tip: If you are registering as a person, not an institution or brand, make sure you have an ID document on hand, such as a driver’s license or passport. When filling out the application, you will be asked to prove your identity.
Don’t be like me and scramble for your wallet at the last minute.
Once you submit your application, it’s just a waiting game for about 30 days – which is the time TikTok needs to review your application.
In the meantime, you can watch your favorite shows, go for a hike, backpack through Europe, or watch paint dry. But whatever you do, don’t submit another application before 30 days have passed.
This will only slow down the verification process.
However, if after 30 days you still haven’t been verified, you can submit another application.
How many followers do you need to get verified on TikTok?
Contrary to popular belief, TikTok does not consider the number of followers or likes on a page when verifying users. I have seen pages with hundreds of thousands of followers that have not been verified, even though they have gone viral or gained popularity.
For example, one of my favorite creators, former beauty queen Taryn Delanie Smith, has over a million followers on TikTok and has gone viral several times. Yet, to my surprise, she is not verified!
Author Kaymie Wuerfel has more than 260,000 followers and has a blue checkmark on TikTok. So don’t worry too much about the number of followers.
Instead of focusing on the number of followers, focus on the quality of your content.
How to Get Verified on TikTok: A Step-by-Step Guide
How to Grow Your TikTok and Increase Your Chances of Verification
If you want to have the best chance of getting verified on TikTok, follow these tips that I’ve gathered based on verified accounts I follow:
1. Be Consistent
According to TikTok, you need to have logged into your account in the last six months to be considered for verification. However, simply logging in is not enough to secure your best chances.
You need to post content frequently and consistently, just like artist Kaarin Joy does. Joy is an interior decorator who posts 1-2 TikToks daily with details about various art and design projects she’s working on in her home.
I started following this creator when she had fewer than 1 million followers, so trust me, I definitely noticed her follower count skyrocket dramatically when she switched from posting every few days to once or twice daily.
So it comes as no surprise to me that after years of consistent content, she has accumulated 2.4 million followers and earned the coveted blue checkmark on TikTok.
How to Get Verified on TikTok: A Step-by-Step Guide
You should also try to post at times that are most optimal for your audience. Our research showed that the best time to post on TikTok is between 6 PM and 9 PM, followed by 3 PM to 6 PM and 12 PM to 3 PM. However, don’t be afraid to experiment and find out what your audience prefers.
2. Follow Media Coverage
This isn’t so much a tip as it is a necessity, but I’m afraid many creators or brands don’t think about it when applying for verification – media coverage!
According to TikTok, applicants must appear in multiple news sources to be considered for verification.
Press releases and sponsored or paid media do not count.
I’ve been following the career of content creator and influencer Bretman Rock for nearly 10 years. This entertainer has appeared in media outlets like Vogue, Insider, and Elite Daily – and of course, he’s verified on TikTok.
“Every brown queer kid deserves their own Vogue cover.” @bretmanrock talks about his cover in #Vogue and what it means to him as an influencer and a dominant force for Asian and LGBTQ+ communities. #bretmanrock#pride#voguephilippines#asian#lgbtq
How to Get Verified on TikTok: A Step-by-Step Guide
So if you have a video that went viral, take some time to search for yourself or your brand on Google or other search engines and find out if your content appeared in any news coverage.
Be sure to bookmark or save all the posts you find so you can submit them with your application.
Although press releases or sponsored media won’t be taken into account in the verification process, you can still use them to build relationships with journalists and news media, which will lead to real media coverage for your brand.
3. Be Authentic
I always shine a spotlight on Keith Lee’s platform when it’s time to discuss authenticity. This family-oriented food critic became famous on TikTok simply by being himself.
Through his commitment to providing authentic reactions to the food he tastes and his transparency with his TikTok audience, he has stood out and earned his verification checkmark.
How to Get Verified on TikTok: A Step-by-Step Guide
Pro Tip: When it comes to authenticity, make sure your username is similar to your business name. Notice that Keith Lee’s username is the same as his real name. This makes it easier for TikTok to verify that the account belongs to a real person.
4. Be Creative.
Adventures in Arcadia is a TikTok account that combines food with role-playing, like Dungeons & Dragons. Its most popular series on TikTok is Roll for Sandwich, where the host uses D&D dice and character sheets to create a sandwich.
The TikTok trend of using D&D dice to randomly assemble food was started by Adventures in Arcadia, but it was soon adopted by other creators who made pizza, nachos, burritos, and more.
Nevertheless, while all of them are entertaining in their own way, Adventures in Arcadia’s Roll for Sandwich remains the most popular in the “Roll For Universe” and the account is the only one of its kind to be verified.
How to Get Verified on TikTok: A Step-by-Step Guide
While trying new trends on TikTok isn’t always a bad idea, the best approach is to be creative and create your own path within your niche. This will help your platform grow, build a loyal audience, and give you a better chance of getting verified on TikTok.
Packages for Influencers -> TikTok followers and likes, views of the highest quality for your profile!
Getting verified on TikTok is a major milestone for creators, marketers, and brands alike. It adds legitimacy to your platform, builds your audience’s trust, and lets people know that you are an important figure in your field/industry.
Now that you know how to apply and increase your chances of getting that glowing blue checkmark, you have all the information you need to start the verification process. Good luck! Remember this post when you become famous.
Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.
Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.
We use cookies to optimize our website and our services.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.