How to Get Real Instagram Followers?

How to Get Real Instagram Followers?

Did you know that more than 80% of Instagram accounts follow some kind of business? That alone should motivate you to find out how Instagram can work for your business. However, success on Instagram requires more than just pictures – you also need to align your activity with your business goals and attract the right people you’ll want to engage with.

You may have heard of people who gained thousands of followers in just a few days. The sad truth is that not all of these followers are real – some people buy followers or use automated processes to exaggerate their reach or influence. If you’re using Instagram for business, fake followers won’t help you for one simple reason: they will never become real customers.

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If you want to improve your business results using Instagram, you want to build a following made up of real people with interests that are truly connected to your business. To achieve this, you need to do two things: First, give people a reason to follow you, and then connect with the right people. Keep reading to find out how you can do both.

Create Quality Content That Attracts Real Instagram Followers

Before you pick up a camera, you need to think about what you want to get from your Instagram account. If you know what you want to achieve, you can set yourself up for success and measure your progress.

However, before that you should make sure your Instagram profile and bio are complete. Check out Neil Patel’s tips on how to do it right:

Know What You Want to Achieve

Let’s go back to goals. For your business to be successful on Instagram, you should narrow your goals to one or two, but they should be specific. Here are some examples of how to formulate your company’s Instagram goal: “My business uses Instagram to:

• Increase website traffic by 20%.
• Gain 300 new email subscribers per month
• Increase product sales by 15%, or
• Get 150 pre-orders for our new widget.”

Once you know what your goals are, you can think about what content will support those goals. In other words, what photos should you be posting? If your content is too random, people won’t find value in following you. However, if your content is strategic, you’ll attract followers who will help you grow your business.

Use Photos That Tell Your Story

The easiest way to start is with photos of people that add a personal touch to your business. The trick is to connect the photos you post with your goal. By aligning these two things together, your photos will tell your followers a visual story that conveys the message you want to get across. If your goal is to recruit new employees, you can post photos focused on people showing satisfied employees in action. If your goal is to increase sales, you could share photos of people using your products.

You can also choose product-focused photos. For example, if your goal is to increase sales by generating interest in your product’s technical specifications, you could post behind-the-scenes photos of your manufacturing processes or tools you use in your work.

You can also use text images to share key messages. Quotes are very popular. So if your goal is to build loyalty or demonstrate credibility, you can share inspiring quotes that align with your brand, customer testimonials, or impressive statistics.

Try to publish at least one or two photographs every day, and if you can, at least one video.

Whatever type of photographs you decide to share, original photographs are essential. Since it is a photo-sharing platform, people on Instagram expect your posts to be original, not recycled stock photos.

Create a cohesive image

Just as with your content strategy, in what you share, you need visual consistency so that your content has a coherent impression, which will make your brand look professional. Try Instagram’s photographic filters and enhance your photos. If you find a filter you like, use it regularly to give your posts a polished appearance.

Similarly, consider using the same color scheme and font for quotes, or have your employees pose in a similar way, or always include the same props or logo in photos. These are all ways to make your brand memorable to your followers – choose one or two that seem appropriate for your brand and try them out.

Pay attention to captions

Once you have a photo you want to share, you need a caption. Be descriptive and engaging and remember to put the best information first so it is immediately visible in your followers’ feed.

Hashtags are also crucial, even more so on Instagram than on Twitter or Facebook, and you need to use them somewhat differently. Think of hashtags as a cataloging system for people you haven’t engaged with yet. What would they search for if they were looking for content similar to yours? Put yourself in their shoes and come up with a list of relevant hashtags that will make it easier for them to discover your content.

Hashtag hack

Once you have a few ideas, search for them on Instagram. Notice what other hashtags are used with them and consider whether they are relevant to you. As always, specific is better. Generic hashtags can have a wide reach, but you probably won’t reach your target audience with them. Your goal is to be discovered by the right people, not just anyone. Once you have a list, write it down in a document or spreadsheet for future use.

How many hashtags should you use? It seems 5 to 15 works best. Want to stand out from the crowd even more? Place hashtags in the comments instead of directly next to the photo. This approach makes the caption easier to read without compromising users’ ability to find you.

In addition to hashtags, you should also take advantage of Instagram’s geolocation feature. This is particularly important for brick-and-mortar businesses where you want people to visit your physical location.

Now that you have great content, you can start attracting more quality followers.

Find your followers

This is where the magic happens. You don’t have to wait for relevant people to find you – you can find them yourself! Where do your ideal followers spend their time? Look at your competitors’ accounts and other people in your industry. Who follows them? Click the “followers” button and find out. Don’t be shy – follow them! Many of them will follow you back.

You can go one step further. Remember how we looked for hashtags? You can do it again, but this time take a closer look at some of the best posts that appear in the search results and the accounts that posted them. Do they have similar interests to you based on their posts and bio? Could their followers potentially be interested in your content? Click on followers and see who they are. Follow them too! Just as before, many of them will follow you back.

Collaborate with Influencers

Influencers are typically Instagram users in your niche who enjoy a large number of real users. Collaborating with influencers can be a very beneficial way to quickly gain real instagram followers. This is because these influencers have already done the hard work and gathered targeted followers in one place. Working with them can help spread information about your account to this group.

There are a number of ways to collaborate with influencers. Paying for a brand mention is certainly the easiest and most common strategy, but it can be costly. You can also seek a mention in exchange for promoting the influencer’s website from your blog. Alternatively, you can share free goodies or product samples for review in exchange for them spreading the word about you. Regardless of which influencer marketing strategy you choose, make sure you follow FTC guidelines regarding disclosure of information and accountability issues.

Real Instagram Followers Want You to Be Honest and Engaged

Instagram sets limits on how many accounts you can follow daily to protect users from inappropriate behavior. However, if you regularly post quality content and spend a few minutes several times a day following others, the number of instagram followers you attract will continue to grow without triggering any warnings, because you are applying your approach thoughtfully and carefully. And this effort pays off because people who follow you back do so because they have a genuine interest in your brand.

Once you start following more people (and they follow you back), you also want to be active in the community. Browse your feed and “like” photos that catch your attention, and comment on those you enjoy. This engagement will pay off for you – the more people you reach out to, the more will come follow you.

Track Your Progress

How do you measure success? Track the key statistics that matter to you. However, remember: this is also a long-term investment. You won’t know what works if you don’t give it time to succeed. Here are some indicators you should consider tracking:

• How many unique visitors are coming from Instagram to your website?
• How many new Instagram followers have you gained?
• How much engagement are you generating (e.g., likes and comments)? Do some hashtags attract more than others?

Most importantly, realize that success won’t come overnight, but with the right effort, you will gain real Instagram followers who will help your business reap long-term dividends.