must read: How to Get Instagram Followers Organically?

How to Get Instagram Followers Organically?

3 min read

How to get followers organically on Instagram? There are several ways that will help you become more visible on Instagram and organically increase your follower count. You just need to patiently follow them.

Post Regularly

It is very important that your account is active and posts new content regularly. Ideally at least one post per day, when starting a new account it can be even more. The number of posts directly proportionally increases the number of new followers and also maintains the attention of existing followers.

How to get followers on Instagram?

Choose a Style and Stick to It

When creating your account, you should have a clear idea of what content you will fill it with. If it will be landscape photography, post only landscapes, if it’s portraits, don’t post animals and so on.

Maintain consistency not only in content but also in form. Keep the same photo format and ideally also similar color scheme. You usually won’t get a new follow based on one post, followers tend to view the entire account first. Therefore, it is important that your posts go well together and are relatively uniform.

Use Hashtags

Hashtags have great power and can bring you significant visibility. You can add up to 30 hashtags to a post, so take advantage of this opportunity. It’s then up to you whether you add them directly to the post description or to a comment. However, a recent study found that posts with hashtags directly in the description achieve slightly better statistics.

Choose Hashtags Carefully

When choosing hashtags, always pay attention to the number of posts tagged with them. Avoid the most generic ones (#summer, #love, #nature). Prefer those with fewer than 500 thousand posts so your photo doesn’t get lost in a flood of others. If you have trouble coming up with relevant hashtags for your post, use an application like Focalmark, which will create them for you.

Tag Your Location

Geolocation also helps achieve better post results, so don’t forget to add location to your posts. However, it should always be correct. If your post contains a photo from Bali but you’re posting it from Slovakia, tag Bali. When the content of your post doesn’t refer to a specific place, add the location where you are to reach followers in your area.

Engage with Your Audience

Engagement is key, not just the number of likes but especially the number of comments. Therefore, try to have a dialogue with your followers. Ask a question in your post and request answers in the comments, which you should also respond to. Engage especially in the first hour after posting, so that Instagram’s algorithm considers your post worthy of being shown to as many users as possible.

Follow Others

Be active in following as well. Select primarily accounts and people who are interested in the same topic. If your account reflects your photography work, don’t hesitate to follow other photographers. Most likely they will follow you back.

Collaboration Pays Off

If possible, collaborate with other accounts. If a large account with tens of thousands of followers shares and tags you, new followers will definitely benefit you as well. Again, try to select accounts for collaboration that have similar content to yours.

Organize a Contest

Contests have always been an excellent tool for quickly and relatively easily gaining a larger number of new followers at once. So organize a contest on your account from time to time as well. However, don’t forget to keep in mind the official rules that contests on Instagram are subject to.

When selecting a prize, prioritize something that your followers will truly want, and the prize will be connected to the content of your account. For example, if you have an account dedicated to a cosmetic brand, choose cosmetics as the prize. 

Don’t Shy Away From Different Formats

In addition to photography, it’s worth using other formats such as video, live video or stories and IG TV. These are formats that Instagram itself is currently promoting, so it would be a shame not to use their potential and fail to engage your followers with different formats.

Don’t Forget Analytics

If you use a business account, pay attention to the statistics that will provide you with valuable information about your followers. You can also see what time of day they are most active on Instagram. Adjust the timing of your posts to these times to maximize your chances of reaching the widest audience and gain as much visibility as possible.

Building an Instagram account truly requires patience and there are no shortcuts to this goal. If there are any, they certainly won’t be worth it for you.

In addition to organically gaining followers, you can always help yourself with paid advertising. However, the most important thing always remains the content of your account, and if it doesn’t interest followers, paid promo won’t help it.

You can also find tools to support Instagram here