How to Get More Followers on Your Business Instagram in 2026?
How to get more followers on your business Instagram in 2026? Compared to a year or two ago, it’s simply not as easy today to gain new followers on Instagram. With more than a billion users, an ultra-smart algorithm, and thousands of creative business accounts, Instagram has become a battlefield.
And given that Instagram is hiding likes, the number of followers will matter even more in 2026. According to experts, businesses need to start approaching Instagram more creatively and authentically than ever before. If you use Instagram as a marketing tool, you’ll definitely find the following tips useful.
1. Write Longer Captions
If you want to have more followers, you should start genuinely communicating with people. In the past, Instagram was purely about visuals. A unified design, high-quality photos, and graphics were the main prerequisites for audience success.
But experts agree that the biggest trend in 2026 will be authenticity – long and interesting captions will allow you to better introduce people to your company and vision.
According to research by Fohr, the average length of captions on Instagram posts has doubled since 2016. And it is expected that in 2020 it should reach 405 characters, which is about 65–70 words!
When you offer people an interesting, funny, or informative text, they are much more likely to share and comment on your posts.
2. Share More Videos
Videos are the future of Instagram, and many businesses today are already creating longer video content for IGTV.
IGTV is a very entertaining Instagram feature, and thanks to recent changes by the platform, it is now more integrated with Instagram, making it easier to get video content to your target audience.
Video content is very user-friendly and is more likely to generate reactions from followers compared to photos or images. Moreover, every video shared to IGTV is displayed 4 times more on followers’ home feeds than photos.
3. Promote Your Instagram Content on Other Platforms Too
If you want to gain more followers, it’s time to start thinking about Instagram in the context of your entire online marketing strategy. Do you also have a website, newsletter, Twitter, Facebook, YouTube, or Pinterest?
Cross-promoting these channels is something you should definitely not overlook. It’s an effective and relatively effortless way to gain new followers. You can do this in several ways, for example:
- Incorporate an Instagram Feed into the design of your website,
- encourage people to “find out more” on Instagram,
- include Instagram in your email marketing campaigns.
4. Create Your Own Instagram Stories Filter
Augmented reality is something that definitely cannot be missing from 2020 marketing. And you don’t have to immediately develop your own app like Burger King did. Try starting by designing your own filter on Instagram.
5. Use Your Own Hashtag to Build a Community
Your own #hashtags are a great way to:
- help spread awareness of your business,
- find content that relates to you and was created by your fans
- build a community and attract new followers.
In fact, according to a study by Simply Measured, 70% of all the most widely used hashtags are created by businesses.
It should be something unique that resonates with your brand. It can be as simple as the name or slogan of your company, product, or campaign, or you can get more creative with it.
As an example of a more interesting hashtag that I personally liked, I’ll mention the hashtag used by the cosmetics company LUSH, #wethebathers, which unites a community of people who enjoy bathing with LUSH bath bombs. Also very popular was their Christmas hashtag #lushchristmas.
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6. Create memes that will resonate with people
Businesses are recognizing the power of clever memes, especially when trying to build a company image and identity, increase interest in products, or gain new followers.
Although everyone recognizes a meme when they see one, defining it is not easy.
Generally, it is a medium that spreads through sharing among people on the internet. Memes usually have some cultural significance, are funny and clever, and typically involve a combination of text and an image.
While they may be hard to define, it is crystal clear that everyone loves them. The challenge they present for businesses lies in the line between being relevant and being pandering. You certainly don’t want to compromise the aesthetics, seriousness, or message of your company.
But if you can cleverly incorporate a bit of fun in the form of memes into your regular content, it can definitely work in your favor in 2020.
7. Collaborate with micro-influencers
If you want to reach new potential customers or clients, influencer marketing is currently one of the best ways to do it.
With an average engagement rate of 3.21%, influencer marketing far surpasses the 1.5% engagement rate of traditional social media advertising. A well-executed collaboration can therefore help you grow your follower count relatively quickly.
People are increasingly becoming oversaturated with big influencers who have hundreds of thousands of fans. Instead, they are looking for authenticity and someone they can better relate to. That’s why you should focus on smaller influencers going forward. People followed by 0–25 thousand fans tend to have the highest engagement rate from their follower base.
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.