How to get followers on Instagram organically? Marketing tips for Instagram for 2021
Thinking about moving your business to social media? Not sure which platform to use? We’ll make it easier for you. With more than 1 billion active users, this platform represents a great opportunity for marketers and brands to leverage a huge number of users.
Kupfollowers.cz, a leading Instagram influencer marketing agency, knows how to make your business stand out, showcase your brand and gain more followers. However, before we talk about ways to organically increase your followers, let’s look at some statistics that support the popularity of the photo sharing app.3
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- Instagram is the second most engaging network after Facebook
- Users spend an average of 53 minutes daily on Instagram compared to Facebook.
- 83% of users confirmed that they use Instagram to search for new products and services.
- 500 million users use Instagram Stories every day
- Instagram video posts have high engagement
Best ways to organically increase your Instagram followers
- Instagram Reels will become your savior
If you’ve been living under a rock, you surely know about Instagram Reels; a short video sharing platform that has a lot to offer brands and businesses. Reels, the latest video feature, allows users to upload 30-second video clips with music on Instagram. With Reels leading the way, users will get the boost they need to browse and share reels more frequently in 2021. You can find Reels on a separate tab on individual Instagram profiles and it’s also available on the Instagram Explore page.
Instagram Reels have the power to go viral and are definitely changing the game. Share your reel on the Feed and explore the page to increase your Instagram followers and chances of viral spread.
- Creating an IGTV series
The best recommendation for growing your Instagram followers in 2021 is using IGTV. With increasing restrictions and lockdowns, more and more users will turn to Instagram for entertainment. With IGTV, brands can easily align Instagram’s audience with IGTV content. The new feature is a great way to connect with your community and spread a wider network to reach more viewers. If you haven’t created an IGTV channel yet, now is the time to do so. Determine what type of content your audience will like and start creating entertaining content.
- It’s time to work with micro-influencers
Want to reach a new audience in 2021? Start collaborating with micro-influencers. Blue checks and high follower counts can be tempting, but these influencers may not be the best choice for your brand. A study conducted by Maker found that micro-influencers with follower counts between 10 and 100 thousand have the best combination of engagement and reach. By working with micro-influencers, you can build an engaged audience without having to fight for their attention. Some operate on a smaller scale but are known for specific interests or niches
- Creating and maintaining a unique brand personality on Instagram
The Instagram feed is the next thing people will see after reading your bio. The impression you create will determine whether customers will follow you or not. That’s why, along with your bio, make sure your Feed is unique, full of colors, fun posts, tone of voice, etc., as they describe your brand’s personality. The goal is to create a feed so that anyone who looks at it gets a clear idea of what your brand is about.
- Plan posts to increase your Instagram followers
To increase your followers, create high-quality content. However, creating a post is not enough. You need to scale your process. Using an Instagram scheduling tool, you can plan posts in advance and switch your Instagram strategy to autopilot. With this tool, you can manage, plan and schedule posts, add post descriptions and relevant hashtags, tag locations, and set the date and time of publication.
- Prioritize quality over quantity
Posting on Instagram three to five times a day? Does it work for you? Maybe not! Brand awareness is good, but posting too frequently will make you look like spam and your audience may stop following you. Also, if you publish several posts during the day and then slow down, the engagement rate with your audience will decrease. If you are not able to create quality images every day, post less frequently. Use Instagram analytics and find out which trending posts your audience likes. You can also boost high-performing posts using Instagram posts.
- Go Live on Instagram
Video is the future and Instagram Live is the best way to leverage video to increase engagement and gain more followers in 2021. Live is an unedited video broadcast that allows followers to tune in and engage in real time. The audience can send comments and questions in real time. Content options are unlimited here. With the Instagram Live feature, you can do a lot – from hosting weekly shows, games and tournaments to showcasing your product.
- Participate in viral Instagram challenges
From #FliptheSwitch to #BathtubChallenge – 2021 is the year of social media challenges. Influencers and brands are benefiting from social media challenges. To increase your followers, be creative and create challenges that captivate your audience. Brands can turn their Instagram game into a branded series, which they will dedicate every month, twice a week, or even every week.
However, the key to greater engagement is creating a plan of Instagram challenges and scheduling them in advance.
- Create memes that your audience loves
If you are a proactive marketer, you certainly know how important memes are on Instagram when creating brand awareness. Memes are one of the significant ways of online communication, with 55% of young people sharing them every week. We all love memes. However, you should know the trick of using the right ones. Memes have a certain cultural significance; they are funny or clever and contain a combination of text and images. Girlboss and Hellosunshine are some of the brands that use memes to stay connected with their audience.
- Collaborate with amazing brands
One of the popular ways to gain more Instagram followers is to collaborate with other well-known brands or influencers. Connecting with like-minded companies will help you expand your profile and attract a new audience. When users discover your brand through joint marketing efforts, the chances of them hitting the “Like” button increase. And the best part is that their joint marketing efforts don’t have to be expensive. To get the most out of combined marketing efforts, carefully select your partner.
- Sharing and commenting on other accounts
Through Instagram, you can meet new people and communicate with those who share the same interests. If you want to increase your followers, start liking and commenting on related profiles or topics. For example, if you advocate a healthy lifestyle, look for people who talk about the same thing. Leave them a comment under their post, tell them they’re doing great, and don’t forget to share your opinion on the same topic.
In 2021, there are many ways to expand your Instagram profile. For maximum follower growth on social media, rely on Kupfollowers.cz
Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.