How to gain Instagram followers organically? Marketing tips for Instagram for 2021
Are you thinking about moving your business to social media? Not sure which platform to use? We’ll make it easy for you. With more than 1 billion active users, this platform represents a great opportunity for marketers and brands to tap into a massive pool of users.
Kupfollowers.cz, a leading Instagram influencer marketing agency, knows how to make your business stand out, showcase your brand, and gain more followers. But before we talk about ways to organically grow your follower count, let’s take a look at some statistics that support the popularity of the photo-sharing app.3
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- Instagram is the second most engaged network after Facebook
- Users spend an average of 53 minutes per day on Instagram compared to Facebook.
- 83% of users confirmed that they use Instagram to discover new products and services.
- Instagram Stories is used by 500 million users every day
- Instagram video posts have high engagement
Best ways to organically grow your Instagram followers
- Instagram Reels will become your savior
If you haven’t been living under a rock, you surely know about Instagram Reels; a short video sharing platform that has a lot to offer brands and businesses. Reels, the latest video feature, allows users to upload 30-second video clips with music on Instagram. With Reels at the forefront, users will get the push they need to browse and share reels more frequently in 2021. You can find Reels on a separate tab on individual Instagram profiles and it is also available on the Instagram Explore page.
Instagram Reels have the power to go viral and are definitely a game changer. Share your reel on your Feed and explore the page to increase your Instagram followers and the chance of going viral.
- Creating an IGTV series
The best recommendation for growing your Instagram followers in 2021 is to use IGTV. With increasing restrictions and lockdowns, more and more users will turn to Instagram for entertainment. With IGTV, brands can easily align their Instagram audience with IGTV content. The new feature is a great way to connect with your community and cast a wider net to reach more viewers. If you haven’t created an IGTV channel yet, now is the perfect time to do so. Identify what type of content your audience will enjoy and start creating engaging content.
- It’s time to work with micro-influencers
Want to reach new audiences in 2021? Start collaborating with micro-influencers. Blue checkmarks and high follower counts may be tempting, but these influencers might not be the best choice for your brand. A study conducted by Maker found that micro-influencers with between 10,000 and 100,000 followers have the best combination of engagement and reach. By working with micro-influencers, you can build an engaged audience without having to fight for their attention. Some operate on a smaller scale but are well known for specific interests or niches.
- Creating and maintaining a unique brand identity on Instagram
Your Instagram feed is the next thing people will see after reading your bio. The impression you create will determine whether customers follow you or not. Therefore, along with your bio, make sure your Feed is unique, full of colors, fun posts, tone of voice, etc. that reflect your brand’s personality. The goal is to create a feed so that anyone who looks at it gets a clear idea of what your brand is all about.
- Scheduling posts to increase your Instagram followers
To increase your followers, create high-quality content. However, creating a post is not enough. You need to scale your process. Using an Instagram scheduling tool, you can plan posts in advance and put your Instagram strategy on autopilot. With this tool, you can manage, plan, and schedule posts, add post descriptions and relevant hashtags, tag locations, and set the publication date and time.
- Prioritize quality over quantity
Are you posting on Instagram three to five times a day? Is it working for you? Maybe not! Brand awareness is great, but posting too frequently will make you look like spam and your audience may stop following you. Also, if you post several times during the day and then slow down, your audience’s engagement rate will decrease. If you’re unable to create quality images every day, post less frequently. Use Instagram analytics to find out which trending posts your audience likes. You can also boost high-performing posts using Instagram posts.
- Live on Instagram
Video is the future, and Instagram Live is the best way to leverage video to boost engagement and gain more followers in 2021. Live is an unedited video stream that allows followers to tune in and engage in real time. The audience can send comments and questions in real time. The content possibilities here are endless. There’s a lot you can do with Instagram Live — from hosting weekly shows to games and tournaments to showcasing your product.
- Participate in a viral Instagram challenge
From #FliptheSwitch to #BathtubChallenge — 2021 is the year of social media challenges. Social media challenges work in favor of influencers and brands. To increase your followers, be creative and create challenges that will captivate your audience. Brands can turn their Instagram game into a branded series to be featured every month, twice a week, or even every week.
However, the key to greater engagement is to create an Instagram challenge plan and schedule them in advance.
- Create memes your audience loves
If you’re a proactive marketer, you surely know how important memes are on Instagram for building brand awareness. Memes are one of the significant ways of online communication, with 55% of young people sharing them every week. We all love memes. However, you should know the trick to using the right ones. Memes have a certain cultural significance; they are funny or clever and contain a combination of text and images. Girlboss and Hellosunshine are some brands that use memes to stay connected with their audience.
- Collaborate with amazing brands
One of the popular ways to gain more followers on Instagram is to collaborate with other well-known brands or influencers. Partnering with like-minded businesses will help you expand your profile and attract a new audience. When users discover your brand through a joint marketing effort, the chances of them hitting the “Like” button increase. And the best part is that their joint marketing efforts don’t have to be expensive. To get the most out of combined marketing efforts, choose your partner carefully.
- Sharing and commenting on other accounts
Through Instagram, you can meet new people and connect with those who share the same interests. To increase your follower count, start liking and commenting on related profiles or topics. For example, if you follow a healthy lifestyle, look for people who talk about the same thing. Leave a comment under their post, tell them they’re doing a great job, and don’t forget to share your opinion on the same topic.
In 2021, there are many ways to grow your Instagram profile. For maximum growth in social media followers, rely on Kupfollowers.cz
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.