Best Tactics for Instagram Growth
Instagram is the highest-rated application with more than 1 billion active users worldwide monthly.
Given the size of its user base, businesses have valuable opportunities on this platform to build an audience, build community, and drive sales.
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To learn more about how to grow your business on this application and create an engaged community, the HubSpot blog surveyed more than 1,000 marketing professionals who use this platform. Here are some of our key findings.
Best tactics for Instagram growth?
How Marketers Increased Their Followers in 2021
In 2021, marketers reported that the key to growing an Instagram account to the first 1,000 followers was creating shareable content with quality captions. Growth of their followers after surpassing the 1,000 follower mark included posting engaging Stories, networking with users, and collaborating with influencers, which we’ll discuss in more detail below.
If you’re struggling to grow your followers or losing them, marketers report that this usually happens for a few main reasons: posting too infrequently, being too sales-oriented, and Instagram’s removal of bot followers from the network.
How Marketers Increased Engagement in 2021
In 2021, marketers increased engagement on Instagram by interacting with their audience and creating content that encourages participation. For example,
Creating shareable content that inspires your audience to share it on their own profiles through Stories or repost to their feed,
Monitoring comments and mentions to find user-generated content that you can share on your profile, responding to comments and DMs from users when it makes sense.
Best tactics for Instagram growth?
How Marketers Increased ROI on Instagram in 2021
49% of marketers reported that among all the platforms they use, Instagram has the highest return on investment. Here are the strategies they used to grow ROI:
Using Instagram’s shopping tools.
This was the most popular strategy, with 79% of marketers using Instagram shopping tools in their role and 33% planning to use them for the first time in 2022.
Creating content focused on brand products and services.
This informs your audience about your offering on a platform they already know, and has the second highest return on investment of all content types.
Creating interactive Instagram Stories.
This tool is used by 45% of IG marketers and 92% of them plan to increase or maintain their investment in 2022. Stories are also the number two format for gaining followers and sharing content on Instagram.
Tips for Instagram Growth in 2022
Now that you know some of the key ways marketers achieved success on Instagram in 2021, let’s look at how you can develop an organic Instagram growth strategy for your business in 2022.
1. Use different content formats.
Videos and carousel posts are the most engaging type of content on Instagram, especially compared to single images. To give you an idea, carousel posts contain multiple different media forms (image or video) in one, which allows you to create highly impactful posts.
Both forms of content keep users engaged longer, whether they’re browsing a set of your 5 photos or watching a video. The longer a user stays engaged with your content, the longer they remain interested.
While videos and carousel posts are the most popular, you can also experiment with different content formats (such as Reels and Stories) and see what resonates most with your audience.
2. Post at the right time.
When posting on Instagram, it’s important to post at a time that allows you to reach your audience when they’re online and are more likely to engage with your posts.
The best way to decide when to post on Instagram is to monitor your analytics, as mentioned above. However, a universal benchmark for ideal timing is posting between 6 PM and 9 PM, with the best days being Saturday, Friday, and Sunday respectively.
3. Post consistently.
The growth of your profile depends on how many posts you publish, so try to post consistently. The more content you share, the more opportunities you’ll have for engagement and profile growth. Create a consistent posting schedule to help keep your audience engaged.
Many marketers report that four to six posts per week is the ideal frequency. However, keep in mind that there is such a thing as too many posts on Instagram. Don’t overwhelm your audience, but be strategic.
4. Collaborate with influencers who relate to your business.
While it might seem that the best practice is to collaborate with influencers who have a lot of followers, according to the HubSpot Instagram Engagement Report, your efforts will pay off more if you collaborate with influencers who are more connected to their audience and community than with follower count.
When you do this, you collaborate with someone who has built trust with their audience regardless of size. And when an influencer’s audience trusts them implicitly, they’re more likely to trust their opinions on products or services and be curious and eager to learn more about what your brand offers.
The next wave of influencer marketing is considered to be micro-influencers with 10 to 50 thousand followers and nano-influencers with fewer than 10 thousand followers.
5. Monitor Your Engagement.
You might be thinking “Yeah, I already knew that,” but monitoring engagement on Instagram is important, so it’s a critical challenge. In fact, it’s the most effective way to increase your engagement because you’ll learn exactly what works and what doesn’t.
For example, insights from your profile might tell you that users engage more with your videos. If you’re spending most of your time creating Stories, you’re actively ignoring what your audience values most. Instead, you’d want to leverage the information from your insights and focus on sharing high-quality video content.
Consistently monitor engagement analytics so you can make informed decisions that will help you grow better.
6. Write Strong and Compelling Captions.
Always attach captions to your posts – their use can increase your engagement by almost 2%. Short and brief captions (1-20 characters) work well, as do longer ones (over 2000 characters).
Regardless of their length, you should always strive to create quality captions that are informative, engaging, and relevant to the content being shared.
7. Use Hashtags.
Using hashtags on Instagram will help your content be seen by people who don’t follow you but are browsing the hashtag you use on the Explore page.
If you select hashtags relevant to your business and use them in your captions, people can find your posts, discover your profile, follow you, and help you expand your account. Example: 81% of marketers say that using hashtags was somewhat or very effective for their Instagram strategy.
Conclusion
Growing followers on any platform can be challenging, especially if you’re starting from scratch. Use the tips from this list from other marketers who have been through it and reaped the rewards, and start building your own Instagram growth strategy that will help you build an engaged community.
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Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.