10 Tricks to Get More Instagram Followers

10 Tricks to Get More Instagram Followers

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There are plenty of tips and tricks to get noticed on Instagram. Here are some of the best.

Person holding a phone on Instagram
To get noticed on Instagram, you can do a lot of things, whether it’s using the perfect hashtags or engaging with the Instagram community, but there’s no reason to stop there.

There are plenty of other ways to increase your likes and followers! Here are a few tips you can try…

1. Provide Real Value

When it comes to building an audience, there’s one simple rule. Educate or entertain. People should have a reason to follow your account.

If you’re not already a celebrity, your followers probably don’t care what you’re having for dinner or where you’re spending your weekend. Making your Instagram account all about yourself without providing any real value is a sure way to lose followers.

Person writing on a board.
Instead, focus on posting high-quality content that will make your followers stop scrolling and engage with your communication. Share your knowledge on Instagram. If you work in finance, teach people how they could manage their money better. If you work in fitness, share the best tips when it comes to losing weight or building muscle.

However, knowledge is not the only thing that will increase the number of accounts reached. Relevant content ideas can include inspirational quotes, photographs or artwork, or even memes.

2. Build a Community

In the past, we suggested you join a community, but another approach is to build your own community. It will require some hard work, but it can turn Instagram users into engaged followers.

If you’re trying to build a community on Instagram, you need to find common ground – a reason why people will keep coming back to your account. If you run a business account, get other users to send content to share through your account.

To build your community, one of the most important things you can do is engage with other users. Consistently comment, like, and respond to comments and always look for more like-minded people you can follow. Once you build your community, you can think about using Instagram to make money.

3. Experiment with Insights from Instagram Studies

There’s a lot of research about what, when, and how to post on Instagram. Experiment and find out what works for you. Keep in mind that some research actually contradicts itself, so it’s really a matter of testing each one.

According to a study, the most popular colors are Ethereal Blue, Pink Sunrise, Golden Harvest, and Ocean Depths. The study also found that trend colors are influenced by travel photos, and images with blue as the dominant color get 24 percent more likes than red images.
Hand with a globe.

There are many guides on when it’s best to post content. A 2021 study recommends posting early in the morning (3 to 6 hours) and in the evening (7 PM to 11 PM) and sticking to weekdays for important posts.
The more likes you get, the higher the probability that you’ll end up among the top posts for selected hashtags. Which means greater exposure.

4. Use the right hashtags

If you don’t use hashtags or don’t pay much attention to them when posting, you’re missing out on the opportunity to gain more genuine followers. Hashtags are great for filtering and sorting Instagram content.

Currently, Instagram allows up to 30 hashtags on a regular post and 10 hashtags when posting a story. However, you shouldn’t flood your captions with irrelevant hashtags. For example, #love and #instagood are two of the most popular hashtags, so when you use them, your content gets lost in the crowd.

Instead, focus on more specific hashtags. Learn how to use hashtags for events, businesses, causes, etc.

5. Analyze your statistics

After trying all these different methods, take a step back and find out what works and what doesn’t. There are several decent Instagram analytics tools that can help you track which of your images perform best. Look at posting times, types of photos, and your captions to better understand what leads to a successful Instagram image.

Switch your Instagram account to a Business or Creator profile and get access to free Instagram analytics. Go to Settings > Switch to Business/Creator Profile and Instagram will guide you through the steps, which include connecting to your Facebook account (and page, if you have one). You’ll get analytics on your stories, posts, and other call-to-action buttons.
Overall, a Business or Creator account will help you better understand your followers.

6. Tag other people in your photos

There are many reasons to tag other people in your photos: they (or their products) are in your shot. If you’ve attended a live event, tag the event organizers or performers. Definitely use this trick sparingly.

Don’t spam other users. Tag them only when the image actually involves them, and don’t tag the same users repeatedly.

7. Tag your photos with location markers

Adding a location to your photos is a great way to get noticed within your local community. When uploading an image, you can add the photo’s location. You can tag photos with a place even if you’re not there, or create unique geotags. When creating geotags, think about your audience and where your content would be more relevant.

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8. Participate in Instagram takeovers

Looking for opportunities for guest posts can be a good way to gain greater visibility. This experience, known as an Instagram takeover, which can last for one or several days, can be beneficial for both parties. So how do you find these opportunities?

The best way to secure an Instagram account takeover is to find accounts that already host them and reach out to them with a pitch on why you should get a chance to take over their account. Among tips from Dana Nicole, who tried this method, are for example:

How to get more followers on Instagram?

Select an account that contains content from your field.
In your proposal, explain why you are a good fit for their brand, what your takeover will look like, and what their followers can get out of it.
Try to engage in communication with the account’s followers by posting questions in the captions. By engaging with them, they are more likely to want to follow your personal account so they can see more from you.

On the other hand, you can organize an Instagram account takeover yourself. If you manage to get a well-known user to take over your account, they will definitely announce the takeover to their own followers.

9. Don’t forget your bio

Although you are undoubtedly focusing on posted photos, and for good reason, don’t forget to create a strong Instagram bio. Include information in it that will help your followers connect with you. You only have 150 characters available, so make them count. Choose one or at most two hashtags to include in your bio so you appear in search results.

And don’t forget to use the website link wisely. Because Instagram doesn’t allow you to share clickable links in photo captions, this is the only place where you can promote your external content.

Example of an IG biography.

How to get more followers on Instagram?

10. Think outside the app

While it’s important to focus on what you can do within the Instagram app, you should also think about where you can promote your account across platforms. Include links to your Instagram account in your bios on other social networks, and if possible, actually connect your accounts.

Go to Settings > Linked Accounts and connect your Instagram account with Facebook, Twitter, Tumblr, and others. When you post an image on Instagram, you can then automatically share these images elsewhere. Connecting your Instagram account with Facebook will also alert your Facebook friends, giving you a bit more visibility.

How to get more followers on Instagram?

Email is another effective tool to consider for promoting your Instagram account: simply by placing a link to your Instagram account in your email signature, you will likely gain several more followers who will be more likely to engage. If you have a personal newsletter that you send to subscribers, include the link there as well.

Build your audience on IG

Before you become a social media influencer, you need to build your brand and community. Gaining more followers and engaging with their activities is one way to achieve this. And now you have enough know-how to get more real followers on Instagram!

How to get more followers on Instagram?