10 Tricks to Get More Followers on Instagram
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There are many tips and tricks on how to become visible on Instagram. Here are some of the best.
Person holding a phone on Instagram
To get noticed on Instagram, you can do a lot of things, whether it’s using perfect hashtags or engaging with the Instagram community, but there’s no reason to stop there.
There are many other ways to increase the number of likes and followers! Here are some tips you can try…
1. Provide Real Value
When it comes to building an audience, there is one simple rule. Educate or entertain. People should have a reason to follow your account.
If you’re not already a celebrity, your followers may not care what you’re having for dinner or where you spend your weekends. Making your Instagram account about yourself without providing any real value is a sure way to lose followers.
Person writing on a board.
Instead, focus on posting high-quality content that makes your followers stop scrolling and engage with your communication. Share your knowledge on Instagram. If you work in finance, teach people how they could better manage their money. If you work in fitness, share your best tips when it comes to losing weight or building muscle.
However, knowledge is not the only thing that will increase the reach of your accounts. Relevant content ideas can include inspirational quotes, photographs or artwork, or even memes.
2. Build a Community
In the past we have suggested that you join a community, but another approach is to build a community yourself. It will require some hard work, but it can turn Instagram users into engaged followers.
If you’re trying to build a community on Instagram, you need to find common ground – a reason why people will come back to your account. If you’re running a business account, get other users to send content to share through your account.
To build your community, one of the most important things you can do is connect with other users. Consistently comment, like, and respond to comments, and always look for more like-minded people you can follow. Once you’ve built your community, you can think about using Instagram to make money.
3. Experiment with Tips from Instagram Studies
There is plenty of research on what, when, and how to post on Instagram. Experiment and find out what works for you. Keep in mind that some research actually contradicts itself, so it’s really a matter of testing each one.
According to a study, the most popular colors are Ethereal Blue, Pink Sunrise, Golden Harvest, and Ocean Depths. The study also found that trending colors are influenced by travel photographs and images with blue as the dominant color get 24 percent more likes than red images.
Hand with globe.
There are many guides on when is the best time to publish posts. A 2021 study recommends posting early in the morning (from 3 to 6 hours) and in the evening (from 19 to 23 hours) and for important posts stick to weekdays.
The more likes you get, the greater the likelihood that you will end up among the best posts for the selected hashtags. Which means greater exposure.
4. Use the right hashtags
If you don’t use hashtags or don’t pay much attention to them when publishing posts, you are missing the opportunity to gain more real followers. Hashtags are great for filtering and sorting Instagram content.
Currently, Instagram allows up to 30 hashtags for a regular post and 10 hashtags when publishing a story. However, you should not flood your captions with irrelevant hashtags. For example, #love and #instagood are two of the most popular hashtags, so when you use them, your content gets lost in the crowd.
Instead, focus on more specific hashtags. Read about how to use hashtags for events, businesses, causes, etc.
5. Analyze your statistics
After you try all these different methods, take a step back and find out what works and what doesn’t. There are several decent Instagram analytics tools you can use to track which of your images are performing best. Look at posting times, types of photos, and your captions to better understand what leads to a successful Instagram image.
Switch your Instagram account to a Business or Creator profile and get access to free Instagram analytics. Go to Settings > Switch to Business/Creator Profile and Instagram will walk you through the steps, which include connecting to your Facebook account (and page if you have one). You’ll get analytics on your stories, posts, and other call-to-action buttons.
Overall, a Business or Creator account will help you better understand your followers.
6. Tag other people in your photos
There are many reasons to tag other people in your photos: they (or their products) are in your shot. If you attended a live event, tag the event organizers or performers. Definitely use this trick sparingly.
Don’t spam other users. Tag them only when the image really relates to them, and don’t tag the same users over and over.
7. Tag your photos with geographic tags
Adding location to photos is a great way to get noticed within your local community. When uploading an image, you can add the photo’s location. You can tag photos with a location even if you’re not there, or create unique geotags. When creating geotags, think about your audience and where the content would be more relevant.
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8. Participate in Instagram takeovers
Looking for opportunities for guest posts can be a good way to get greater exposure. This experience, known as an Instagram takeover, which can last one or several days, can be beneficial for both parties. So how do you find these opportunities?
The best way to secure an Instagram account takeover is to find accounts that are already hosting them and approach them with an offer of why you should get a chance to take over their account. Among the tips from Dana Nicole, who tried this method, are for example:
How to get more followers on Instagram?
Select an account that contains content from your field.
In your proposal, explain why you are a good fit for their brand, what your takeover will look like, and what their followers can get out of it.
Try to engage with the account’s followers by posting questions in captions. By engaging with them, they are more likely to want to follow your personal account so they can see more from you.
On the other hand, you can organize an Instagram account takeover yourself. If you manage to get a known user to take over your account, they will definitely announce the takeover to their own followers.
9. Don’t forget your bio
While you are undoubtedly focused on posted photos, and for good reason, don’t forget to create a strong Instagram bio. Include information in it that your followers can connect with you. You have only 150 characters available, so make them count. Choose one or at most two hashtags to include in your bio so you appear in search results.
And don’t forget to use the website link wisely. Because Instagram doesn’t allow you to share clickable links in photo captions, this is the only place where you can promote your external content.
Example of an IG biography.
How to get more followers on Instagram?
10. Think outside the app
While it’s important to focus on what you can do within the Instagram app, you should also think about where you can cross-promote your account. Include links to your Instagram account in bios on other social networks, and if possible, actually connect your accounts.
Go to Settings > Linked Accounts and link your Instagram account with Facebook, Twitter, Tumblr, and others. When you post an image on Instagram, you can then automatically share those images elsewhere as well. Linking your Instagram account with Facebook will also alert your Facebook friends, giving you a bit more visibility.
How to get more followers on Instagram?
Email is another effective tool to consider for promoting your Instagram account: simply by placing a link to your Instagram account in your email signature, you’ll likely gain a few more followers who will be more likely to engage. If you have a personal newsletter that you send to subscribers, include the link there as well.
Build your audience on IG
Before you become a social media influencer, you need to build your brand and community. Gaining more followers and engaging with their activities is one way to achieve this. And now you have enough know-how on how to get more real followers on Instagram!
How to get more followers on Instagram?
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.