How to get Instagram followers?
10 TIPS ON HOW TO GET FOLLOWERS ON INSTAGRAM
We all know social media and most of us use it daily. Among the strongest and most successful is Instagram, which an incredible 400 million people log into every day. Proper marketing on Instagram can even boost the sale of services or products. How to get followers on Instagram and join the ranks of successful profiles with tens of thousands of fans?
INSTAGRAM FOLLOWERS: HOW TO GET THEM?
Instagram has been shaking up the world for quite some time now, so gaining hundreds and thousands of followers is no longer as easy as it was in its early days, but it’s not impossible either. Competition is high, but on the other hand, originality and a good idea can still attract plenty of fans. Let’s take a look at 10 tips on how to create interesting content and make people click that magic Follow button.
1. CHOOSE YOUR PROFILE TOPIC
Even before you create a profile on Instagram, think about what topics you want to focus on. There are plenty of options: travel, fitness, recipes, personal development, etc. You can find inspiration, for example, on your favorite web magazine that covers popular topics. What you enjoy reading about can also inspire you to create content on Instagram.
We recommend choosing only 1 to 3 topics maximum. If you flood your followers with content they didn’t start following you for, they will soon leave. Prioritize quality and focus on a few topics that are close to your heart and that you have something to say about.
2. FOCUS ON PHOTO QUALITY
Instagram was created as a platform for sharing photos and creating galleries, so photo quality plays an important role here. You don’t need to rush out and buy the latest DSLR on the market, but without quality photos, hundreds of followers won’t be waiting for you. Fortunately, even with a phone you can really work wonders these days and create beautiful photos for your gallery. You just need to know a few basic rules and then fine-tune the result in one of the photo editing apps.
3. UNIFY YOUR FEED
As mentioned in the previous point, Instagram is a gallery of photos that should complement each other. The overall account feed is not just about one photo, but about the overall atmosphere and impression when visiting your profile.
Today there are already several helpful apps that will help you with editing your feed. In some you can play with filters and photo colors, while others even allow you to simulate the Instagram environment and adjust it by moving and rearranging uploaded photos.
Basic rules for a beautiful Instagram feed:
- use the same filters and other photo edits,
- alternate colors tastefully and regularly so that the overall look of your profile is cohesive,
- or you can try a black and white combination,
- be original and don’t copy others,
- alternate the types of photos and their content (selfies, nature, architecture, photos from a distance, close-up photos, etc.).
4. USE ALL OF INSTAGRAM’S TOOLS
Stories, IG TV or swipe left? Do you know all the options that Instagram offers you? Then don’t be afraid to use them. Communicate with your fans through quick stories or try a live broadcast. People love these formats and by only posting one photo after another you might bore them.
5. BUY INSTAGRAM FOLLOWERS
Followers don’t bring great value since they are inactive followers, but the numbers create an impression. We all know the moment when we’re deciding on a purchase, and relevance usually plays an important role — given, for example, by a higher number of reviews, visitors, or even followers.
Did you know that you can buy comments, likes, or views? Through these tools, you can create complete traffic for your profile. You can find the offer here
6. INCLUDE YOURSELF IN PHOTOS
Photos that include people or parts of them (a hand holding a bowl of food, legs dangling over a beautiful cliff by the sea) have a better reach and attract more users. Even if you’ve chosen a profile theme that seemingly doesn’t lend itself to adding photos with people, you can try to incorporate at least a part of yourself.
You don’t necessarily have to be fully visible — even incorporating hands into a photo or the outlines of a body has its charm. Fans on Instagram love following other users, and a profile with a touch of humanity comes across as more trustworthy and interesting.
7. GET INVOLVED IN THE INSTAGRAM COMMUNITY
On Instagram, entire networks and communities of people exist who have connected here and mutually inspire, communicate, and entertain each other. Join a certain social group based on your focus.
Leave a kind comment here, tag a nice spot in a photo there, and occasionally share inspiring posts or profiles of others. They’ll be happy to return the favor, and your follower numbers will grow as more groups of people discover you, and so on in a cycle.
An excellent, but somewhat more challenging way to gain visibility is by using influencers and their talent for selling anyone and anything.
8. UNIFY YOUR PHOTO FORMAT
Let’s return for a moment to the appearance of your profile. The typical photo format on Instagram is a square, but that doesn’t mean you necessarily have to stick to it. Interesting effects can be created using frames and white (or black?) borders on photos.
Whatever option you decide on, choose just one and stick with it. Keep your feed consistent and make changes only occasionally.
9. TELL STORIES
People love to have fun, get inspired, and learn information on social media. So don’t be afraid to express your thoughts, opinions, and tell stories. Fans will find you and will enjoy following your journey or reading interesting information.
The more original the content, the better. The caption offers plenty of space for expression, so don’t be afraid to use it. It can give your photos a completely different dimension and value. Your followers will then enjoy not only browsing your beautiful images, but also reading what you have to say on your profile.
10. USE THE RIGHT HASHTAGS
Hashtags are used for sorting content on social media. They are typical, for example, on Twitter or Instagram. On the other hand, when it comes to Facebook marketing, they don’t bring much benefit, as Facebook is not designed for searching under popular hashtags.
By using the right hashtags, you can increase your chances of gaining followers. Great options are hashtags that (as you’ll discover when you click on them) have hundreds, thousands, or at most tens of thousands of posts. People search for inspiration under such hashtags and may find your post too. If a hashtag has millions of posts, yours will almost certainly get lost among them and no one will notice it.
There are many tips for increasing your follower count. What social media strategies work for you? What should readers definitely try? How do you gain followers on Instagram? Share your tips with us in the comments!
Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.