How to Get More Followers on TikTok: 21 Hacks in 2022
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TikTok truly puts the word “social” into “social platform”. Unlike other social media applications, specifically Instagram and Facebook, the content you publish on TikTok is best when you can use it in collaboration with other users. And the only way to achieve truly successful collaboration is to have engaged TikTok followers. But don’t worry. Whether you’re brand new to TikTok or haven’t focused much on gaining followers yet, you’re in the right place. This article will walk you through several tips and tricks that will help you gain more followers quickly.
How to Get 1,000 Followers on TikTok with a New Account?
If you’ve ever built a profile from scratch on any other social media platform, you’ll probably notice many similarities with building a profile on TikTok. The main difference is that TikTok’s search and discovery algorithm is much better, which means that if you can stick to these seven tips, you’ll really see better results – and faster.
1. Be Consistent
Figure out what posting cadence works for you and stick with it. Whether it’s once a day or just a few times a week, we guarantee that the more reliable your schedule with new content, the better your performance will be.
2. Create Content for Your Target Audience
It’s easy to lose sight of your audience in favor of creating videos that will appeal to everyone. However, the problem with this approach is that few of your videos will actually be successful. You’ll create the best content and achieve the best results when you create videos for a specific audience.
3. Respond to Comments
It’s called social media for a reason. It’s about having conversations with your viewers. Of course, you should focus primarily on creating great content. But you also shouldn’t lose sight of the individual connections you can make in the comments section.
4. Comment on Other Videos on the For You Page
Following up on the previous point, comment on videos from other creators too! And even better, comment on the popular ones. We understand it – you don’t want your comment to get lost among thousands of other comments on a video. But the For You page is a great place to find quality videos before they take off or go viral. And usually, if you’re one of the first to comment, you have a better chance of catching the video creator’s attention and starting a conversation.
5. Include Keywords in Your Captions
When writing your caption, keep in mind how people typically search for videos. If you incorporate keywords into your captions, your video will be much easier to find.
6. Use Hashtags Strategically
The key word in this tip is “strategically”. Many people try to throw a bunch of hashtags at the end of their caption in hopes that the more hashtags they include, the more discoverable the video will be. However, the TikTok algorithm actually works against videos this way. The best approach is to use them sparingly. Include a few popular hashtags mixed with unique or less commonly used ones.
7. Choose a Cover Image with a Text Title
Make sure your cover image has a clear and easy-to-read text title. This will help people see what your video is about in the thumbnail and create more engagement. Ultimately, this will help convert that engagement and those views into followers.
How to Get TikTok Followers: The Fastest Ways
Once you gain your first 1,000 followers and use the tips mentioned above, you will have a fairly solid understanding of TikTok basics. Here are a few more tips that will help your page grow and prevent stagnation.
8. Leverage TikTok Trends
Trends are a great way to get new views on your content. When people search for new trending topics, they are more likely to come across your video and engage with it.
9. Provide Value to Your Followers
Although there is no template for creating engaging content on TikTok, one of the things that will help take your videos to the next level is to ask yourself: “What value do these videos provide to my audience?”. Whether people realize it or not, people watch videos to get something out of them. That something could be as simple as comedy in every video. Or perhaps your audience hopes to learn something new. Finding what value your videos provide will help guide the type of content you create
10. Cross-Promote Your Videos in Comments
This tip may be uncomfortable for some people, and we understand that. But as the saying goes: “The squeaky wheel gets the grease”. Sometimes you just have to be very direct about what you want. And when it comes to TikTok, that means asking people to watch specific videos. One option is to leave a link in the comments of other people’s videos that will help draw attention to yours.
11. Engage in Communication with Other TikTok Creators
Again, of all current social media platforms, TikTok is the most genuinely social. It’s not enough to just write “Nice video!” in the comments. You need to try to get on people’s radar and have a slightly deeper conversation with them. Not only will this help build your network, but in this way other creators will want to collaborate with you and will stitch or duet your videos.
12. Participate in TikTok Challenges
Like trends, challenges are a great way to get discovered by a completely new audience. But the nice thing about challenges is that in many cases you can challenge specific accounts to participate. And if they respond, they will likely expose you to some of their followers.
13. Support UGC
TikTok has many great features that allow other users to collaborate and borrow elements from your original video. This is another incredible way to introduce your page to a completely new group of followers. Challenge your followers to use the sound from your video with you or to duet or stitch it.
14. Include a Call to Action in Your Videos
It’s helpful to give people a task to do. It gives them something to work on, as opposed to mindlessly scrolling through TikTok. At the end of your video, encourage people to follow you or like the video. Or you can include a call to action in the caption.
15. Post Your Content on TikTok at the Right Time
The more engagement you get in the hours immediately after posting your video, the better it will rank in the TikTok algorithm. That’s why it’s key to know when your audience is using the app. If you have fresh content ready at the moment your followers open the app, your videos will ultimately have greater reach.
How to Get TikTok Followers by Getting on the FYP
A key feature that sets TikTok apart from other social platforms is the For You Page, which makes it easier to discover and find new people to follow. Getting on someone’s For You Page can literally be the deciding factor that determines the success of your video. Here are a few tips that could help get your video to the top of this page.
16. Increase User Interaction
As you read in the previous section, video engagement or interaction can significantly determine its success with the algorithm. Encourage your audience to interact with videos in a straightforward and factual way.
17. Use the Right Hashtags
Many people think that hashtags like #fyp or #ForYouPage will help get your video on the FYP. However, this has not been proven yet and TikTok has not confirmed it. And as you read earlier, TikTok will filter videos with too many hashtags. So use them sparingly and in a way that makes sense.
18. Create Shorter Videos
Although TikTok allows you to create videos up to one minute long, that doesn’t mean you should use all 60 seconds. A video is more likely to be shown to other users if it is repeatedly watchable, with initial viewers being able to replay it. And if your videos have lower time requirements, people will be more willing to watch them.
19. Write Compelling Captions
The key to good captions is to be brief and say exactly what you need to. And then just end it there. But you should also do it in a compelling way that leaves people curious so they want to watch.
@mrwhosetheboss
3 HIDDEN new iPhone features! ✌? #techtok #tech #iphone #ios #fypシ
Say So (Instrumental Version) [originally performed by Doja Cat] – Elliot Van Coup
20. Improve Your Video Quality
This may sound obvious, but it’s worth mentioning. Grainy and blurry videos won’t end up on the For You page. However, higher quality content has a better chance of being viewed by strangers.
21. Add Sounds and Music
Sound is another great way for people to discover videos on TikTok, as users can search for videos using specific sounds – whether it’s voice-over, sound effects, or music.
@damonomusic
? VOCALREMOVER.ORG ? #newproducers #producertips101 #remixchallenge #kidlaroi #damono
STAY – The Kid LAROI & Justin Bieber
The biggest thing about gaining followers on TikTok is simply to keep posting content. As the saying goes: “If you build it, they will come.” If you keep publishing, you’ll eventually improve your quality, get into a rhythm, and figure out what value your audience can get from your content. In the meantime, experiment and find out what works best for you.
Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.