TikTok vs. Instagram – porovnání uživatelů a statistik pro rok 2026

TikTok vs. Instagram – Comparison of Users and Statistics for 2026

A recent study of TikTok statistics shows that it has the best average session length (10.85 minutes) compared to other social media applications.

Between 2017 and 2019, it achieved an engagement rate of 1,533 percent in the USA. Instagram gained only a 6 percent engagement rate during that time.

The average TikTok user in America opens the app more than 8 times a day.

On the other hand, Instagram is a social media giant that has been embraced by almost all types of businesses. Nearly 13.15% of 3.8 billion global social media users are daily Instagram users.

And 11.01 percent of 4.54 billion global internet users access Instagram daily.

It took Snapchat 6 years to reach 150 million daily users, while Instagram achieved that in 8 months of launching Instagram Stories.

Let’s look at detailed TikTok vs. Instagram statistics.

Key TikTok vs. Instagram Statistics

• Instagram is used by more than 1.3 billion people, while TikTok has 1 billion users.
• Approximately 63% of young people aged 12 to 17 use TikTok weekly.
• TikTok’s revenue for the first 11 months of 2021 reached 2 billion dollars.
• TikTok was downloaded 745 million times in 2021, while Instagram was installed 545 million times.
• 76.2% of millennials prefer Instagram, while 44.6% like the TikTok app
• 89% of marketers prefer Instagram over TikTok for digital marketing
• Instagram has 30 times more micro-influencers than its macro-influencers
• In India, more than 323 million TikTok app downloads were recorded in 2019
• 59% of TikTok users are women, while 50.8% of Instagram users are women.
• The average time spent on TikTok globally is 52 minutes, while on Instagram it is 28 minutes.
• The average user opens TikTok 19 times a day
• Children spend an average of 75 minutes per day on TikTok
• TikTok is most popular with younger generations

Detailed TikTok vs. Instagram Statistics

1. According to statistics, Instagram is used by more than 1.3 billion people, while TikTok has just under 1 billion users.

A study published in October 2021 found that Instagram has approximately 1.4 billion active users, while TikTok has 834.3 million users according to Google, which is a decline from 2021-2022 when TikTok was expected to have around 1 billion active users.

Although Instagram has a reported lead, experts believed that TikTok was gaining momentum and would soon overtake Instagram. However, this has not happened yet, and based on recent TikTok security issues and current statistics, it appears that TikTok is actually losing its strength.

Here we can see that user growth, at least in the USA, is slowly stalling on TikTok:

2. Approximately 63% of young people aged 12 to 17 use TikTok weekly

A report published on CNBC in 2021 mentions that approximately 63% of people in the USA aged 12 to 17 use TikTok every week.

And 57 percent from the same age group used Instagram during the week.

Interestingly, Instagram was the dominant social media platform in 2020, used by 61 percent of children, while TikTok was in second place with 50 percent.

On the other hand, YouTube gained a 3 percent increase and became a popular social media platform for 72 percent of young Gen Z people in the USA in 2021 compared to 69 percent in 2020.

3. TikTok revenue for the first 11 months of 2021 totaling $2 billion

TikTok revenue statistics for 2021 show that it is becoming a very successful social media platform.

Although the app ranks fourth according to App Store conditions, it was considered the most profitable app globally in 2021.

During this time, TikTok achieved 67% year-over-year growth. According to Sensor Tower, TikTok earns $2.3 per spending and will reach a total of $3.8 billion.

Instagram achieved revenues of $24 billion during 2020.

4. TikTok was downloaded 745 million times in 2021, while Instagram was installed 545 million times

TikTok was the leading downloaded social media app in 2021 with 745 million installations.

Moneycontrol statistics show that Instagram was downloaded 545 million times during the same period.

In the top five are Facebook, WhatsApp, and Telegram respectively. In the USA, TikTok is popular with 94 million installations during 2021, followed by Instagram with 64 million downloads.

In which countries do people spend the most time on TikTok in 2022

6. 76.2% of millennials prefer Instagram, while 44.6% like the TikTok app

People aged 25 to 34 years old reported that they spend more time on Instagram than on TikTok.

Instagram is liked by 52.4% of people aged 35 to 44 years old, while TikTok by 29.50%. Approximately 9.6 percent of people aged 65 said that Instagram is more entertaining than TikTok.

However, statistics show that young people aged 12 to 24 prefer using TikTok over Instagram.

7. 89% of marketers prefer Instagram over TikTok in digital marketing

When TikTok and Instagram are compared based on marketing, Instagram can be seen to be leading.

Statistics show that Instagram earned more than $26 billion from advertising in 2021. Influencer Marketing Hub reports that almost 96% of brands use Instagram for their campaigns, while TikTok 6.8%.

On Instagram, it is not easy to create quality content compared to TikTok, where there are plenty of filters and supporting applications available for publishing content.

Nevertheless, Instagram is the first choice of all digital marketing agencies.

8. Instagram has thirty times more micro-influencers compared to the number of its macro-influencers

Instagram is considered the best social media application for influencer marketing. There are millions of influencers on Instagram, which shows why it generates higher advertising revenues.

On TikTok there may be 5,000-50,000 accounts with 1,000 or more followers, while on Instagram there are 2-37 million influencers with 1,000 or more followers.

According to statistics, Instagram has more than 113 times higher revenue than TikTok.

Recent statistical data, however, show a 17.96% engagement rate for micro-influencers on TikTok compared to 3.86% on Instagram.

8. In India, more than 323 million TikTok downloads were recorded in 2019

Approximately 43.76% of global TikTok installations in 2019 came from India. To date, approximately 611 million TikTok downloads have been recorded from India.

For Instagram, it is 140 million Indian and American users, followed by Brazil with 99 million. In China, approximately 196.6 million TikTok app downloads were made.

9. 59% of TikTok users are women, while 50.8% of Instagram users are women.

Both social media applications are dominated by women, with TikTok showing higher representation. Instagram follows approximately 49.2% men, while TikTok has 39%.

Instagram and TikTok provide the latest fashion trends and updates about their favorite brands, which are some reasons for female dominance on both platforms.

10. The average time spent on TikTok globally is 52 minutes, while on Instagram it is 28 minutes.

According to statistics, 90% of TikTok users access the application daily. In the US, TikTok is used for 68 minutes per day and in the United Kingdom approximately 60 minutes.

Approximately 10.8 minutes is the average session time spent on TikTok, making it one of the most engaging social media applications.

The average time spent on TikTok globally is 52 minutes, while on Instagram it is 28 minutes.

People under 24 years old spent more than 32 minutes using Instagram, while for people aged 25 and older it is 24 minutes.

11. The average user opens TikTok 19 times per day

Given that we have social media applications at our fingertips, it is not surprising that we access them several times a day and often don’t even think about it. Data shows that the average user opens the TikTok application 19 times per day. How is it with your usage?

12. Children spend an average of 75 minutes per day on TikTok

It is no secret that children today spend a lot of time on their mobile devices. Many of them turn to TikTok for entertainment, which can lead to endless scrolling on the FYP (For You Page)

According to global data from Qustodio, children spend an average of 75 minutes per day on TikTok. This makes it the social media platform they use most frequently.

13. TikTok is most popular among younger generations

Younger age groups cannot get enough of browsing TikTok. In the United States, people aged 10-19 make up 25% of active TikTok users. Here is the breakdown by age groups:

• Ages 10-19 make up 25% of users.
• Ages 20-29 make up 22.4% of users.
• Ages 30-39 make up 21.7% of users.
• Ages 40-49 make up 20.3% of users.
• Ages 50+ make up 11% of users.

Data from the United Kingdom is similar. Statista reported the percentage of internet users in the UK who also use TikTok. Since 2020, 24% of people aged 15-25 use this platform to create and consume videos.

Frequently Asked Questions FAQ

Which social media app do Millennials prefer?

People aged 25 to 34 reported spending more time on Instagram than on TikTok.

Instagram is liked by 52.4% of people aged 35 to 44, while TikTok is liked by 29.50%.

About 9.6 percent of people who are 65 years old reported that Instagram is more fun than TikTok. However, statistics show that young people aged 12 to 24 prefer TikTok over Instagram.

How many people use TikTok and Instagram?

According to statistics, Instagram is used by more than 1.3 billion people, while TikTok has 1 billion users.

Which social media app from Instagram and TikTok was downloaded the most in 2021?

TikTok was downloaded 745 million times in 2021, while Instagram was installed 545 million times.