TikTok adds new photo feature that competes with Instagram
TikTok, along with other enhanced photo editing features, introduces a new Photo Mode tool that apparently competes with Instagram.
TikTok adds new photo feature that competes with Instagram
TikTok is introducing Photo Mode, a new photo editing tool in slideshow format that mimics Instagram features, along with several other new features, including enhanced editing options and longer captions.
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TikTok introduces photo mode
TikTok announces in a blog post that it is introducing Photo Mode, a carousel format created specifically for sharing static images in the app. In addition to static photos, creators can also add music to their posts.
Publishing content in Photo Mode is similar to publishing regular video content in the app.
How to use TikTok Photo Mode
To start creating content in Photo Mode, tap the “+” icon at the bottom of your For You page.
In the bottom right corner, click the “Upload” button and open your photo gallery. Select the photos you want to add to your carousel and click the “Next” button.
Just like TikTok’s video publishing features, a content editing page will appear. Here you can add any music and effects.
At the bottom of the screen, a small icon will appear with the text “Switch to video mode”.
Competition on social media
This new feature is strikingly similar to Instagram. Instagram is known for allowing creators to publish carousel posts with static images in their feed and stories, and TikTok is apparently copying this.
This adds to the recent history of social media platforms mirroring each other’s features.
In the past, TikTok has been inspired by new features across social media platforms, including Instagram Reels, YouTube Shorts, and most recently new video features on Twitter, so some may be surprised that TikTok is taking cues from other apps’ features.
New enhanced TikTok video editing tools
In addition to the Photo Mode feature, TikTok has introduced several new enhanced editing features.
In a blog post, the company announced:
“TikTok’s enhanced editing tools make it easy to edit clips, sounds, images and text in a new editing environment, all within the TikTok creation flow. You will be able to:
- Edit clips: Compose, cut, and split video clips.
- Edit sounds: Trim, crop, and adjust sound duration.
- Edit and position text: Insert all the sounds you want to edit into your computer: Easier to edit, position, and adjust text duration.
- Add overlay elements: Add photo and video overlays for compositing images in images (or videos in videos).
- Set video speed: Speed up or slow down video clips.
- Frame content: Used to create frames that are part of video clips: Rotate or zoom in and out of individual clip frames.
- Add sound effects”
The company also announced longer content captions, with each post able to have up to 2,200 characters. This is a big jump from the previous limit of 300 characters.
New TikTok features, including photo mode, are currently available in the USA and most regions worldwide.
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
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