New Ways to Increase Your Instagram Followers in 2026
Followers on Instagram are more than just numbers — they are members of your online community. Growing your Instagram follower count can help you drive more visitors to your website, improve sales, or even turn you into a trendsetting influencer.
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How can you gain more Instagram followers in 2026?
Here are 14 proven methods you can use on your Instagram account this year if you want to grow your follower count:
1. Switch to Instagram Reels.
If you haven’t started posting Instagram Reels yet, you may be missing out on a huge opportunity to increase your follower count. Instagram’s short looping video tool, Reels, remains one of the best methods for attracting new users to the platform.
Unlike most of Instagram, viewers in the Reels feed are served highly engaging content from both followers and non-followers alike. This means that the Reels you create can easily reach people who are not on your followers list, increasing your visibility and growing your follower count.
To achieve the best results, follow these steps:
Use keywords and hashtags in your Reels video captions that accurately identify your video content.
Explore other ways to increase your follower count.
Nowadays, there are countless ways to automatically increase your follower count. One of them is purchasing Instagram followers. This gives your Instagram account a bit of a boost. Most accounts use this increase as a springboard for growth, and the growth never stops. The same applies if you want to buy Instagram followers — likes will continue to accumulate even after the purchase. Again, it simply gives your account an extra push.
Use trending sounds.
Keep your posts short to encourage repeat views. Create original content and integrate on-screen text for those without access to sound. Aim to create high-resolution videos (rather than uploading content with a TikTok watermark).
Even if your brand or company doesn’t seem like a natural fit for Reels, there are still ways to benefit. Explore trending trends, give fans a behind-the-scenes look, or even showcase your work in progress.
Make sure your post captions are search-friendly
Optimizing marketing posts for search is a popular Instagram strategy for increasing your follower count. According to a recent Instagram update, English-speaking users in six countries can now search on Instagram using keywords.
According to The Verge, Instagram’s team takes a number of factors into account when displaying relevant results, including “the type of content, captions, the time of upload,” and more. “It identifies the highest-quality content that is usable for you,” according to deep learning. For the time being, only grid posts will be displayed.
You can suggest all captions on a topic during one hour of work and then schedule them to go live at your favorite publishing time.
Curate your profile to look stunning.
To turn profile visits into followers, you’ll need a well-planned Instagram feed that clearly displays your niche.
When someone visits your profile, you want them to immediately understand what it’s about. Use a visual planning tool to arrange your Instagram grid before publishing and create a consistent style that will promote your business.
Consider how your posts fit into the overall picture and how they come across to someone visiting your profile for the first time.
Host an Instagram contest.
Hosting any giveaway on Instagram can become one of the most effective strategies for quickly growing your follower count. With a well-chosen strategy, you can potentially attract thousands of additional users while also strengthening the sense of connection with your brand.
Set clear participation requirements that support your growth goals, such as tagging a friend in the comments, posting to Instagram Stories, and following your account. Free Instagram posts are especially beneficial when created in collaboration with a designer or company that targets your market.
Define your value proposition.
Would you walk into a store if you had no idea what it sells? Isn’t that sometimes the case? The same concept applies to your Instagram account. To turn profile visitors into followers, you need a clear value proposition (whether that’s styling tips, inspirational quotes, or lifestyle content).
However, this doesn’t mean all your content has to be identical. Encourage user-generated content (#11). (UGC) Using a personalized hashtag, encourage your followers to post user-generated content (UGC) to increase brand visibility and grow your Instagram following.
Sharing user-generated content is also fairly straightforward. Followers can tag your brand or use your branded hashtag. What’s the end result? Anyone who comes across a user-generated image can easily find the Birdy Grey Instagram account.
Finally, I’ll preserve the original strength of the post but add the original founder’s account.
Make your content accessible
More than 430 million people worldwide are deaf or hard of hearing, and at least 2.2 billion have vision problems.
Here are four simple steps you can take right now to make your Instagram account more accessible and inclusive:
You can add captions or text overlays to video content (including Instagram videos, Stories, and Reels).
Manually create informative alt texts for your Instagram images.
Mention visual elements while telling stories and in videos.
In Instagram hashtags, capitalize the first letter of each word. This will make them easier to read correctly by screen readers.
TIP: Instagram now provides automatically generated captions for Stories in 16 languages, making it easier than ever to make your content accessible.
Include keywords in your bio name field: Did you know that the words you use in your Instagram bio name field can be searched? If your company specializes in custom artwork, for example, you can use keywords like “Art” or “Artwork” in the Name Field.
Growing your Instagram account may seem like a challenging task, but with the right approaches and ideas, you can certainly increase your number of Instagram followers. Part of the strategy involves posting creative content, targeting the right people, and taking advantage of new Instagram features and trends.
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Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.