How to Get Likes on Instagram
How to get likes on Instagram. It’s no secret that Instagram influencers can make decent money. But if you’ve spent some time on this platform posting content without a plan, you also know that getting those coveted likes isn’t as easy as you’d like. It takes more than just taking a picture and posting it with a catchy caption.

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If you want to know How to Get Likes on Instagram, you need to have a strategy worked out for Instagram. If you’re interested in how to get more likes on Instagram, you’re in luck. In this article, we’ll walk you through everything you need to do to get more likes and engagement on your Instagram posts, Stories, Reels, and IGTV.
- How to Get Likes on Instagram
- Find Your Target Audience in Time
- Explore Your Competitors
- Test Different Content
- Share Engaging Photos
- Post More Video Content
- Use Instagram Stories
- Write Engaging Captions
- Include a Call to Action
- Post Content Consistently (at the Right Time)
- Use the Right Hashtags the Right Way
- Promotion Through Paid Ads
What Are Instagram Likes and Why Do They Matter?
Likes on Instagram are, perhaps obviously, other people telling you that they like your content. And let’s face it, it’s nice to open the platform and see all those cute little notifications telling you that your content resonated with people, right? Of course, it’s nice when your posts get likes, but these hearts mean quite a bit to Instagram influencers who hope to increase their reach and authority on this platform.
Instagram likes are one of the ways Instagram’s algorithm decides which content gets to a larger audience and which creators have an easier time sharing their content. Think of them as rating signals similar to what search engines look for when determining how to index and rank web pages. How to Get Likes on Instagram.

And just because Instagram is toying with hiding the number of likes a post receives, don’t think they matter less. Although the number of likes isn’t public, the number of likes is still an important signal of influence for the platform, so it’s essential that you create an Instagram marketing strategy aimed at getting more likes and engagement with your content. Keep reading and check out our tips on how to get more likes!
1. How to Get Likes on Instagram
Knowing how to get a like on Instagram isn’t easy. Just ask any of the top Instagram influencers how much time and energy they’ve spent building their followers – and how much time and energy it takes to keep growing. But just because it’s not easy doesn’t mean it’s impossible. In fact, there are three areas you can focus on and start on your journey to getting more likes right now:
Create Better Instagram Content: What you post on Instagram matters. Because Instagram is such a visual social media platform, it’s important that your content is visually appealing. The content you post has a big impact on who you attract to your account, and if it’s not great, people won’t stick around.
Promote Your Content: Once you create great content, you need to promote it through cross-posting, hashtags, and other means. How to Get Likes on Instagram.
Collaborate with other creators: Taking over brand accounts, partnerships, and even simply engaging with content published by other creators can significantly help your content gain more likes and engagement.
Now that we’ve discussed three key areas to focus on, let’s dive deeper into what exactly you can do in each of these areas to increase the number of likes and engagement you get on your Instagram content.
2. Find your target audience in time
One of the most important things you can do to set yourself up to get more likes on Instagram is to find your target audience. You don’t need to be everything to everyone, and you shouldn’t try. Your target audience is your people, those who are interested in what you care about. Write your Instagram profile with this target audience in mind and build your content marketing strategy around addressing them. Such targeting practically guarantees that you will get the real likes you crave. How to get likes on Instagram
3. Research your competitors
Just as you should know who your target audience is, you must also know and understand your competitors. This can also help you get new ideas for content you want to create and share on your own Instagram account. Of course, this doesn’t mean you will copy them. But definitely look at what they publish, and pay special attention to the content they share that excites their audience. Adapt this content to your own style. You can even look at who their most engaged followers are and start following them and engaging with their activities to attract them.
4. Test different content
Although Instagram started as a place to share beautiful photos, it has grown into a multidimensional platform that offers plenty of opportunities to experiment with the type of content you provide. Testing different types of content will keep your content fresh and your audience engaged. Over time, you’ll find out what types of content really resonate with your audience, so you’ll be able to focus more on them. Here are some ideas for different types of content on Instagram you can try:
1. Action quotes
Yes, we know. Posting quotes on Instagram can be boring. However, we’re not talking about “Live, laugh, love”. We’re talking about quotes that directly relate to your brand and your industry, as fitness influencer Hayley Madigan does. How to get likes on Instagram
2. Behind-the-scenes photos
Users are increasingly interested in what’s happening in the everyday lives of influencers and brands they follow on the platform. Your audience follows you for a reason – usually because they like you, your products and services, or the content you provide. Sharing what’s happening behind the scenes is an easy way to connect with your followers on a deeper level.

That’s why business influencers like Chalene Johnson are so popular. She regularly shares what’s happening in her life, giving her followers great value even if they’re not members of her marketing academy. If you’re not excited about the idea of sharing information about all aspects of your personal life, you can take a page from Lobmeyr Lighting and show only behind-the-scenes content of your business activities. How to get likes on Instagram.
3. Use carousels (multiple images)
Carousels are a great way to share collections of images with your followers. Using carousel posts, you can showcase multiple products, a collection of photos from a photoshoot or event, user-generated content sets, or even tell a story. Comic creator Alec With Pen uses carousel posts to share different panels of a single comic:
5. Share engaging photos
Instagram is a highly visual social media platform. Therefore, you need to share visually appealing content if you want more people to look at your content – and to increase the number of “likes” that flow from engaging a wide range of people. To make your content eye-catching, you can do two simple things: take high-quality photos and consistently use filters.
If you have a smartphone, you are fortunate to already have a high-quality camera at your disposal that is ideal for capturing amazing shots. To get the most out of your smartphone camera, choose a location with great natural light for photography, and make sure there isn’t too much happening in the background. Additionally, choose a filter that will make your photos impressive, and stick with it. While it can be fun to experiment with filters, using the same filter on all your photos contributes to your visual identity and makes it easier for your followers to identify your photos in crowded feeds because they “look” like you.
How to get likes on Instagram?
Travel influencers are amazing at both capturing beautiful shots and consistently using filters. Just look at this feed from travel.with.rose:
6. Post More Video Content
Video is incredibly engaging and stands out amid the endless static images in crowded Instagram feeds. We recommend posting more video content, especially content that doesn’t rely on sound. How-to videos are particularly popular on Instagram. Including captions is important for reaching users who don’t listen to sound while browsing (and there are many). Plus, captions are great for accessibility, which is rightfully becoming a hallmark of brands and influencers who publish content not just to increase sales.

7. Use Instagram Stories
Instagram Stories are one of the marketing trends on Instagram, and their use continues to grow. They offer brands and influencers the opportunity to be more authentic. You don’t need video production for this popular Instagram content.
You can now also highlight Stories that you want to keep available for longer than the standard 24 hours. This is incredibly useful if you find yourself constantly answering the same questions from your followers, or if you want to draw attention to user-generated content or share promotional offers. Danish comedian Sofie Hagen makes great use of story highlights, including frequently asked questions and answers, welcome highlights, and much more. How to get likes on Instagram.
8. Write Engaging Captions
If you want to get more likes on Instagram, your captions must be engaging and interesting. While that beautiful image is enough to catch attention, your followers will expect a little more. We recommend that in your caption you share a story, your thoughts or feelings associated with the image, and make it personal – either share something about yourself with your followers, or relate the image and caption to them. You can also ask your followers questions to encourage their engagement. Your images will make users slow down their scrolling, but your captions are what will make them engage. How to get likes on Instagram.
9. Include a Call to Action
Your Instagram posts should include a simple call to action for likes. This can be something as simple as challenging followers to “double tap” if they agree, or to follow the link in your bio. There are also many accounts that use a call to action to expand their reach by asking their followers to tag a friend. Michigan tattoo artist Leila D’Amato regularly includes a call to action for her followers, letting them know how to contact her for an appointment.
10. Post Consistently (at the Right Time)
For your content to have the best chance of reaching your target audience, you need to post it when your audience is most active on Instagram. While the best time to post on Instagram may vary depending on the type of content you post, your niche, and who your target audience is, there is research that can give you some good starting points:
HubSpot research found that the best time to post is on Thursday between 2 p.m. and 3 p.m.
Best time How to get likes on Instagram.
According to Sprout Social, the best times to post are Wednesdays at 11 a.m. and Fridays between 10 a.m. and 11 a.m.

Expert Voice also found that the best days are Wednesdays at 11 and 3 p.m.
Later does not specify the day, but found that the best time of day to post is 9-11 a.m. Eastern Time. How to get likes on Instagram.
We recommend testing engagement for different times and days to find what works best for your specific audience. This doesn’t mean you can never post outside the best time you’ve found, but your most important content should be posted at that time. You’ll likely be posting more than just once a week anyway. How to get likes on Instagram.
11. Use the right hashtags the right way
Hashtags carry a lot of weight on Instagram. They’re a great way to reach potential followers and customers, and if you’re a location-focused business, you can even use targeted local hashtags to reach customers near you. How to get likes on Instagram.
While the optimal number of hashtags to use tends to change, Chalene Johnson recommends using 10-20 hashtags, including your own branded hashtag. She tends not to use hashtags in the post itself, but instead adds them to the first comment on her posts. How to get likes on Instagram.
You’ll want to include a mix of hashtags that are relevant but not too narrowly focused. And while it’s important to follow trends and trending hashtags, don’t use them if they’re not relevant to what you’re posting or relevant to your brand and niche. Using unrelated hashtags can get your content in front of more Instagram users, but that doesn’t mean they’re your target audience.
We also recommend adding hashtags to your Instagram profile to help users find you in search and increase brand awareness. Since the bio itself is not searchable, hashtags are a great way to show visitors what you’re about.
12. Promotion through paid ads
If you have the budget for it, Instagram ads can be a great way to reach people who don’t yet follow you on the platform. Instagram and Facebook share the same advertising platform, which allows for highly targeted advertising campaigns that can really expand your reach for little money. Using a combination of organic content and paid ads is one of the best ways to reach people who are interested in your products and services but may not have heard of your brand or know you’re on Instagram.
How to get likes on Instagram easily and quickly
Getting more likes on Instagram can help your brand grow and reach a wider audience. While the 11 ways to get more likes on Instagram we’ve listed here are an excellent starting point, it’s not the only thing you can do. Another great way to expand your audience and get more likes on the platform is to connect with influencers and other brands.
There’s also great value in engaging with your followers when they comment on your content, as well as collaborating with other influencers and brands on their own content. After all, it’s social media, so a big part of achieving success is being social. In your content, you can tag important accounts, comment on popular content from others, and follow more people in your field, which will increase your own followers – and increased followers means more opportunities to get likes!





Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.