Whether you like it or not, the quality of your posts on Instagram has an impact on the number of followers and likes you receive. High-quality content is one of the driving factors in increasing online engagement.
Let’s dive right into how to make your Instagram post shine!
With a few simple fixes, your posts can stand out better in the Feed and get people to interact with your brand!
13 Tips on How to Make Your Instagram Posts More Attractive
Fortunately, some of these tips are very quick and easy to implement. A few others require time, but they will prepare you for success.
1 – Use Post Templates
You can certainly just put a plain photo in your feed. Actually, you should sometimes!
What’s important is to offer variety in what you post.
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To look more professional, add graphics, frames, and text to your posts.
But… instead of manually editing posts, save time by using pre-made post templates. Mojo has hundreds of incredibly awesome Instagram templates! You have so much flexibility when choosing colors, design, and other options.
2 – Choose Great Filters
If you’re not a very experienced photographer, you will probably need to enhance your photos using filters.
There are several ways to filter photos on Instagram: within Instagram itself, on your smartphone, in video creation apps (such as Mojo).
As a brand, it is important to maintain your Instagram feed with a consistent filter. Or at least a consistent family of filters that you use.
3 – Choose Photos Thoughtfully
Selecting the right photos for Instagram Stories and posts is half the battle. The first honest question you should ask yourself is: “Is this photo worth sharing?”.
Your existing followers want to see things that have added value, meaning, and are interesting for their lives. For new followers, you’re competing with millions of posts to capture their attention.
Think carefully about what your followers (aka potential customers) want to see and what they want to engage with.
4 – Be Careful
Unfortunately, Instagram has become a place of poor grammar and spelling mistakes – even on the Explore page!
Don’t be lazy and don’t be like millions of other accounts that simply don’t care if things are overlooked. You can be better!
Before publishing, read and re-read all written content in the image and in the caption. Spending an extra 1-2 minutes before publishing will pay off, as you will build a trustworthy relationship with your audience.
If you do find an error, make sure you know how to edit Instagram Stories and posts.
5 – Optimize lighting
When editing photos or videos, you can only perform certain corrections. Therefore, prioritize good lighting.
Here are tips on how to improve the lighting of videos and photos on Instagram (even before taking them):
- Turn toward a window so that light falls on your face (or on the face of your product).
- Go outside, especially on dry, partly cloudy days.
- Tap the center of the camera screen so it knows what object is being photographed.
- Use ring lights to brighten your face – and make your eyes shine.
Thanks to these tips, your photos and videos will be exceptionally better even without filters!
6 – Be unexpected
When it comes to photos and videos you can share, start thinking differently than in normal conditions. What does your target audience see all the time? What would truly shake up their Feed?
If you usually publish product features, consider sharing diverse content, including:
- Behind-the-scenes fun
- Product comparisons (with competitors)
- Demonstrations
- Non-promotional posts (education, origin story)
- Contests and giveaways
Consider collaborating with other accounts to increase diversity. For example: A company making rhinestone hats could share a photo of a llama wearing their hats.
7 – Use the grid (camera grid)
Most smartphone settings can be adjusted to display a 9-square grid on the display when taking a photo. This can help you center the object and optimize scale using the “rule of thirds”.
The rule of thirds is a photographic strategy. The object is centered on any intersection in the 9-square grid. Or it is centered along one of the vertical or horizontal lines.
This can make your photos look artistic and balanced – without having to crop them to a smaller area and risk them becoming pixelated.
8 – Mix up what you share
Existing followers from your account expect certain content. Shake up their channel by posting something that doesn’t look like what you posted before.
With new followers, change what you share – compared to other accounts they see.
If you are an eco-friendly water bottle brand that always posts your products, show a comparison of how 1 of your bottles will save 10,000 plastic bottles over its lifetime.
9 – Crop like a professional
Sometimes it takes just cropping a photo. Instead of always centering the object, skew it to the right, left, up, or down.
Or zoom in on the image to grab attention and captivate – instead of showing it in full. If your photo is shaky and forces them to guess what exactly it is, it can really capture their attention and hold it.
10 – Hire a Professional
Solo entrepreneurs of the “do-it-yourself” type: Listen to us.
It might be worth hiring a professional. They will have experience creating amazing content that your followers will love.
Plus, the money you spend on hiring a professional can often bring great return on investment in sales, growth, and conversions.
11 – Have a Message
Emphasize certain points (such as a big discount) by adding words to your posts.
Not only can this prompt people to action, but they won’t have to click on the headline to find out about it.
12 – Let Photos Speak for Themselves
In contrast to tip #11, leave words out of your posts.
If you have truly stunning visual images, sometimes you just need to let them be and let them speak for themselves.
However, we must emphasize that the visual material should be truly amazing!
13 – Be Intentional
The best Instagram posts are primarily strategic, curated, and tested. If you tend to post randomly, it’s time to reconsider how to use Instagram to grow your business.
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Planning content, mapping out the month, and hard work on creating great posts will work wonders for your brand, engagement, and (hopefully) sales.
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Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.