Image Sizes for All Social Networks

The latest image sizes for various social networks, including Instagram, X (f.k.a. Twitter), Facebook, LinkedIn, TikTok, and others.

Social Media Image Sizes for 2023

Image sizes for all social networks:

• Image Sizes on Instagram
• Image Sizes X (f.k.a. Twitter)
• Image Sizes on Facebook
• Image Sizes on LinkedIn
• Image Sizes on Pinterest
• Image Sizes on Snapchat
• Image Sizes on YouTube
• Image Sizes on TikTok

Why Is It Important to Choose the Right Image Size on Social Networks?

It seems that image sizes on social networks are constantly changing.

At one moment, you have a perfect cover page for your account. The next moment, its size is changed and it looks all pixelated and bad.

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It doesn’t help that information about official dimensions and image sizes is harder to find than a decent discussion about politics on Facebook.

But it’s not difficult if you read this guide to image sizes on all major social media platforms!

Below are the latest image dimensions on social networks as of November 2023.

All Image Sizes on Social Networks

We cover each network in more detail below, but this image includes social network image sizes that you are most likely searching for.

Basic Instagram Image Sizes

• Profile photo: 320 x 320 px
• Landscape: 1080 x 566 px
• Portrait: 1080 x 1350 px
• Square: 1080 x 1080
• Stories and Reels: 1080 x 1920

Basic Facebook Image Sizes

• Profile photo: 170 x 170 px
• Landscape: 1200 x 630 px
• Portrait: 630 x 1200 px
• Square: 1200 x 1200 px
• Stories and Reels: 1080 x 1920 px
• Cover photo: 851 x 315 px

Basic Image Sizes for X (formerly Twitter)

• Profile photo: 400 x 400 px
• Landscape: 1600 x 900 px
• Portrait: 1080 x 1350 px
• Square: 1080 x 1080 px
• Header photo: 1500 x 1500 px

Basic Image Sizes for LinkedIn

• Profile photo: 400 x 400 px
• Landscape: 1200 x 627 px
• Portrait: 627 x 1200 px
• Square: 1080 x 1080 px
• Cover photo: 1128 x 191 px

Basic TikTok Image Sizes

• Profile photo: 200 x 200 px
• Landscape: 1920 x 1080 px
• Portrait: 1080 x 1920 px
• Square: 1080 x 1080 px
• Stories: 1080 x 1920 px

Instagram Image Sizes

Instagram supports both horizontally and vertically oriented images. It still also supports square images, which the platform was known for when it first launched.

This expands the options for your brand. However, it also makes it somewhat more complex to correctly set image dimensions. Follow these guidelines to ensure your images look their best.

Instagram Profile Picture Size: 320 x 320 pixels

Profile photos on Instagram are displayed at 110 x 100 pixels, but image files are stored at 320 x 320 pixels, so make sure to upload an image that is at least that size.

Although the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure that all elements you want to focus on in the photo are centered to prevent them from being cropped.

Instagram Post Sizes (Photos in Feed):

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported aspect ratios: Any aspect ratio: from 1.91:1 to 4:5
• Recommended image size: Width 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait).

Tips:

• If you want your images to look as good as possible on Instagram, upload an image that is 1080 pixels wide.
• When you share an image on Instagram that is larger than 1080 pixels, Instagram will resize it to 1080 pixels.
• If you share an image that has a resolution smaller than 320 pixels, Instagram will scale it up to 320 pixels.
• If your image has a width between 320 and 1080 pixels, Instagram will keep this photo at its original resolution, “if the photo’s aspect ratio is between 1.91:1 and 4:5 (height between 566 and 1350 pixels at 1080 pixels width)”.
• If the uploaded image on Instagram has a different aspect ratio, the platform will automatically crop the photo to match the supported ratio.

Instagram Photo Thumbnail Sizes:

• Display size: 161 x 161 pixels
• Recommended upload size: 1080 pixels wide

Tips:

• Remember that Instagram stores versions of these thumbnails up to 1080 x 1080.
• To secure your Instagram channel in the future and avoid pixelation, upload the largest images possible.

Instagram Stories Image Size: 1080 x 1920 pixels

Tips:

• This is a 9:16 aspect ratio.
• Uploading an image with a smaller pixel size (but with the same aspect ratio) means the Story will load quickly.
• If you don’t use this ratio, the Story may appear with an odd crop, zoom, or may leave large portions of the screen empty.
• Instagram Reels use the same size.

Instagram Carousel Image Sizes:

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio: landscape (1.91:1), square (1:1), portrait (4:5)
• Recommended frame size: Width 1080 pixels, height 566 to 1350 pixels (depending on whether the image is landscape or portrait).

Instagram Reels Sizes:

• 1080 x 1920 pixels
• This is a 9:16 aspect ratio.
• Cover photo: 1080 x 1920 pixels
• Keep in mind that Reels are cropped to a 1:1 image on your profile feed and to a 4:5 image on the home feed.

Instagram Ad Image Sizes:

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect ratios: Any aspect ratio: 1.91:1 to 4:5

Tips:

• Remember that ads on Instagram displayed in user feeds cannot contain more than 30 hashtags.
• There are also recommendations for the number of characters contained in the primary text and ad headline.

Image sizes for ads in Instagram Stories: 1080 x 1920 pixels

Tips:

• Instagram recommends leaving approximately “14% (250 pixels) of the top and bottom of the image without text and logo” to prevent them from being covered.
• Since September 2020, Facebook and Instagram ads are no longer penalized if more than 20% of the ad space consists of text.

X (f.k.a. Twitter) image sizes

Tweets that contain images have consistently more clicks, more likes, and more retweets than tweets without images. Tweets with visual content are three times more likely to be engaged with.

So choosing the right images and creating great visual content for X (formerly Twitter) matters. And of course, that includes getting the image sizes right.

X (Twitter) image sizes for profile photos: 400 x 400 (recommended)

• Minimum image size: 200 x 200 pixels
• Maximum file size: 2 MB

X (Twitter) header photo size: 1500 x 500 pixels (recommended)

Tips:

• If you want to protect the image from future cropping, it’s best to use the maximum size.
• Header images are cropped to a 3:1 aspect ratio.
• Keep in mind that the way header images are displayed changes depending on the monitor and browser you use.

X (Twitter) image sizes for stream photos: 1600 x 900 pixels (recommended)

• Minimum size: 600 x 335 pixels
• Recommended aspect ratio: any aspect ratio between 2:1 and 1:1 on desktop; 2:1, 3:4, and 16:9 on mobile
• Supported formats: GIF, JPG, and PNG
• Maximum file size: 5 MB for photos and GIFs on mobile. Up to 15 MB on the web.

X (Twitter) card image size:

X (Twitter) recognizes when a post contains a URL. The platform then searches that web page and downloads content from it, including an image for the summary card. (Here’s how it works, by the way.)

• Minimum size: 120 x 120 pixels
• Supported formats: GIF, JPG, PNG
• Maximum file size: 1 MB

Tips:

• Using the card validator, you can test how your summary card will look and preview it.
• There are various different X cards available, as well as a range of sizes. In addition to regular summary cards, there are summary cards with large images, app cards, and player cards.

X (Twitter) image sizes for ads:

• Tweets with one and multiple images: Use larger images for best results.
• Web card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Maximum file size 20 MB.
• App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Maximum file size 3 MB.
• Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Maximum file size 20 MB for 2-6 image cards.
• Direct message card: 800 x 418 pixels for 1.91:1 aspect ratio. Maximum file size 3 MB.
• Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Maximum file size 3 MB.

Image sizes on Facebook

Facebook constantly updates its design and image dimensions. The best strategy to ensure the future of your brand’s content is to always upload the highest quality images. For best results, stick to the file formats recommended by Facebook.

Facebook profile picture size: 170 x 170 pixels (on most computers)

Your Facebook profile picture will display at 170 x 170 pixels on desktop. However, on smartphones it will display as 128 x 128 pixels.

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

• Desktop display size: 820 x 312 pixels
• Smartphone display size: 640 x 360 pixels
• Minimum size: 400 x 150 pixels
• Ideal file size: Less than 100 kB

Tips:

• To avoid compression or distortion, upload a JPG or PNG file.
• Use the recommended pixel sizes for the fastest loading speed.
• Profile pictures and cover photos with logos or text are best uploaded as a PNG file.
• After uploading a cover photo, do not drag or change its position.

Size of photos and posts on Facebook timeline:

Facebook automatically resizes and reformats photos uploaded to the timeline so that they are 500 pixels wide and match a 1.91:1 aspect ratio.

However, by remembering these dimensions, you will avoid pixelation or slow loading:

• Recommended size: 1200 x 630 pixels
• Minimum size: 600 x 315 pixels

Tips:

• If you share 2-10 images using carousel view in your brand’s Facebook post, the images should have dimensions of 1200 x 1200.
• This is a 1:1 aspect ratio.

Facebook event cover photo sizes: 1200 x 628 pixels (recommended)

Tips:

• This is a 2:1 aspect ratio.
• Event cover photo size cannot be edited after it is added to the event.

Facebook image sizes for panoramic or 360° photos:

• Minimum image size: Facebook states that it should have “30,000 pixels in any dimension and less than 135,000,000 pixels in total size”.
• Aspect ratio: 2:1

Tips:

• Facebook automatically recognizes and processes these photos based on “camera-specific metadata found on photos taken with 360°-ready devices”.
• File sizes of these photos on Facebook can be up to 45 MB for JPEG files or 60 MB for PNG files.
• Facebook recommends using JPEG files for 360° photos and ensuring that files are not larger than 30 MB.

Facebook Stories image sizes: 1080 x 1920 pixels (recommended)

Tips:

• Facebook Stories take up the entire phone screen. This is a 9:16 aspect ratio.
• Do not select an image with a width less than 500 pixels.
• For Stories with text, consider leaving 14% of the top and bottom without text. (This is 250 pixels.) This way, any call to action won’t be covered by your brand’s profile photo or buttons.

Image sizes for Facebook ads:

• Sizes for ads in Facebook Feed: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size 30 MB.
• Sizes for ads in the right column of Facebook: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Aspect ratio 1:1. (Remember: This is an ad format for desktop only.)
• Image sizes for Facebook Instant Articles: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size 30 MB.
• Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Aspect ratio 1:1. Maximum file size 30 MB.
• Image sizes for Facebook search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size 30 MB.
• Image sizes for sponsored messages on Facebook: At least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size 30 MB.
• Sizes for ads in Messenger inbox: At least 1080 x 1080 pixels. Aspect ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size 30 MB.
• Sizes for ads in Messenger Stories app: At least 1080 x 1080 pixels. Aspect ratio 9:16. Minimum width 500 pixels.

Image sizes on LinkedIn

If you use LinkedIn for business – whether through a personal profile or a company page – it has been proven that pairing LinkedIn updates with images increases the number of comments and shares.¨¨

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To achieve the best results, follow the recommended sizes listed below. And always make sure you’ve reviewed your profile and content on multiple devices before finalizing.

Image sizes for profile photos on LinkedIn: 400 x 400 pixels or larger (recommended).

Tips:

• LinkedIn can support photos with resolutions up to 7680 x 4320 pixels.
• And it can handle files up to 8 MB in size, so you can upload the largest files possible in the future.

Image sizes on LinkedIn for cover photos of personal profiles: 1584 x 396 pixels (recommended)

• Aspect ratio: 4:1

Tips:

• Make sure your file is smaller than 8 MB.
• Cover photos are cropped differently on mobile and differently on desktop. Before finalizing, make sure you’ve reviewed your profile on both types of displays.

Image sizes for company pages on LinkedIn:

• Company logo size: 300 x 300 pixels
• Cover image size: 1128 x 191 pixels
• Featured image card Life size: 1128 x 376 pixels
• Custom Life card image size: 502 x 282 pixels
• Company photo image size on Life card: 900 x 600 pixels
• Square logo: Minimum 60 x 60 pixels

Tips:

• When posting image updates on a company page, remember to use PNG or JPG images.
• Use an aspect ratio of 1.91:1.
• The recommended size for a LinkedIn post is 1200 x 628 pixels.
• This LinkedIn image size also applies to LinkedIn presentation pages.

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

Custom LinkedIn image size for sharing a link in an update: 1200 x 627 pixels (recommended)

When you paste a URL into an update, an automatically generated thumbnail image may appear in the preview, if available, along with the article or web page title.

However, you can customize it by clicking the Image icon below the text field and selecting a photo from your computer.

Tips:

• The image should have a 1.91:1 aspect ratio.
• More than a minimum width of 200 pixels.
• If the image is less than 200 pixels wide, it will display as a thumbnail on the left side of the post.

Image sizes for LinkedIn network ads:

• Company logo size for ads: 100 x 100 pixels
• Logo size for Spotlight ads: 100 x 100 pixels
• Custom background image for spotlight ads: 300 x 250 pixels
• Sponsored content images: 1200 x 627 pixels (aspect ratio 1.91:1).
• Sponsored content carousel images: 1080 x 1080 pixels (aspect ratio 1:1).

Image sizes on Pinterest

Pinterest profile image size: 165 x 165 pixels (recommended)

Tips:

• Remember that your profile photo will display as a circle.

Image size for Pinterest profile cover photo: 800 x 450 pixels (minimum)

Tips:

• Try to avoid placing a portrait photo in the cover photo location.
• Instead, use a landscape photo with a 16:9 aspect ratio.

Pinterest image sizes for Pins:

• Aspect ratio: 2:3 (recommended)
• Square pins: 1000 x 1000 pixels
• Recommended size: 1000 x 1500 pixels
• Maximum file size: 20 MB

Tips:

• Maintaining a 2:3 aspect ratio will ensure that your brand’s audience sees all the details of the image in their feed.
• In the feed, Pins display with a fixed width of 236 pixels.
• If you want to create Pins with a different aspect ratio, know that Pinterest crops images from the bottom.
• Both PNG and JPEG files are accepted.

Image sizes for Pinterest Pins collections:

• Aspect ratio: 1:1 (recommended) or 2:3
• Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
• Maximum file size: 10 MB

Tips:

• This format displays as one main image above three smaller images.
• All images must have the same aspect ratio.
• Collections display in feeds on mobile devices.
• Both PNG and JPEG files are accepted.
• Collections can also be a Pinterest advertising format.

Image size for Pinterest Story Pins:

• Aspect ratio: 9:16
• Recommended size: 1080 x 1920 pixels
• Maximum file size: 20 MB

Image sizes for Pinterest ads and carousels:

• App install ads: Same specifications as standard pins. A 2:3 aspect ratio is recommended. Recommended resolution is 1000 x 1500 pixels.
• Carousel pins and ads: Aspect ratio: 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
• Shopping ads: Same specifications as standard pins. A 2:3 aspect ratio is recommended. Recommended dimensions are 1000 x 1500 pixels.

Snapchat image sizes

Snapchat Ad Image Size: 1080 x 1920 pixels (minimum)

• Aspect ratio: 9:16
• File type: JPEG or PNG
• Maximum file size: 5 MB

Snapchat Geofilter Image Size: 1080 x 1920 (minimum)

• Aspect ratio: 9:16
• File type: JPEG or PNG
• Maximum file size: 5 MB

YouTube Image Sizes

YouTube Profile Picture Size: 800 x 800 pixels (recommended)

Tips:

• For best results, ensure the photo is focused in the center.
• Files should be in JPEG, GIF, BMP, or PNG format. Animated GIF files will not work.
• Photos will render at 98 x 98 pixels.

YouTube Banner Size: 2048 x 1152 pixels (minimum)

• Aspect ratio: 16:9
• Minimum safe area for text and logos without cropping: 1235 x 338 pixels
• Maximum file size: 6 MB

YouTube Video Size: 1280 x 720 pixels (minimum)

Tips:

• YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
• YouTube requires videos to have a resolution of 1280 x 720 pixels to meet HD standards.
• This is a 16:9 aspect ratio.

YouTube Thumbnail Size: 1280 x 720 pixels

TikTok Image Sizes

TikTok Profile Picture Size: 20 x 20 pixels (minimum upload size)

Tips:

• The minimum upload size is 20 x 20, but upload a higher quality photo for the future.

TikTok Video Size: 1080 x 1920

Tips:

• The ideal aspect ratio for TikTok videos is 9:16.

TikTok Carousel Image Size: 1080 x 1920 (for best results)

Tips:

• The ideal aspect ratio for TikTok carousel images is 9:16 or 1:1, but you can also post images with a 4:5 ratio.

Why is it important to choose the correct image size on social media?

When creating visual content for social media, social media marketers need to get many things right.

You need to ensure that all images used do not violate copyright laws. If you don’t have original photos available, you need to find quality stock photos. And you need to find out which of the available tools will help you elevate the quality of your social media images.

Additionally, you must choose the correct image sizes for social media. And proper settings are really important because:

• It avoids pixelation and unpleasant image stretching. This will make your images look professional.
• Your photos will be optimized for individual social media channels. This can help increase engagement.
• It ensures that your audience sees the entire photograph. Incorrect sizing could cut off part of your brand’s message.
• It can secure the future of your content. Having an understanding of image sizes on social media now can mean less work for your brand in the future, when the network changes how it displays images again.

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