How to Get Followers on Instagram

How to get followers on Instagram. Would you like more followers? Old tactics such as buying fake followers or mass following all possible users on Instagram no longer work. Why you shouldn’t buy fake followers will be discussed below, and during the second option (mass following), Instagram will simply block you.

Why is the number of followers metric #1?

Even though everyone is chasing the largest number that shines on their profile indicating the number of followers, I have to disappoint you. The number of followers is actually not such a crucial metric at all. One of the more important metrics is, for example, engagement. The higher engagement your account produces, the more Instagram will promote it to other users, which will eventually ensure you an increased number of mentioned followers.

What is engagement? Engagement expresses the attractiveness of your account. It is a measurement of user interactions with your content. How will a user behave when they see your post in their feed? Will they like it? Will they comment on it? Will they spend a few seconds longer on it? Or will they not notice it at all and scroll past?

If the engagement of many of your posts is weak, Instagram will evaluate your entire account as uninteresting and as a result your posts will be displayed last (if at all), or your account will gradually “die”. And this is where we get to buying fake followers.

Why not buy fake followers?

Let’s give an example: there is, for instance, an influencer, let’s call him Jan, who would like to earn something on Instagram. His number of followers is lower, not many sponsors are interested in him, and because he doesn’t want to wait for natural growth of his followers, he chooses a faster and more convenient way – buying fake followers. So Jan buys a couple of thousand followers and happily starts waiting for sponsors. Meanwhile he continues adding posts. However, these posts still have low reach and low engagement. Fake bots and irrelevant purchased users are not interested in these posts. With a higher number of followers, however, the engagement requirement is stricter, and since Jan has several thousand followers and still weak engagement, Instagram will automatically classify him as an uninteresting account that publishes irrelevant content. No one is interested in that and it has a weak response. However, Instagram tries to entertain its users, provide them with relevant and interesting content, and therefore automatically moves Jan to “lower ranks”. Jan is actually gradually sinking himself. Investors won’t be interested in him, and if they are, it won’t bring them any results and won’t sell them any product.

Not to mention if it’s not an influencer, but some shop or service that is trying to “improve its name and awareness” by buying followers. Let’s say it’s an e-shop, for example. The owner of this e-shop would like to become more visible on other communication channels and chose Instagram. He doesn’t understand it much himself, so he pays a sketchy agency that promises rapid growth of real followers in a short period. Quite an attractive offer, right? Well, if the gentleman who owns the e-shop understood social media marketing at least a little bit, he would reject this offer. A real agency would not promise a large increase in followers in as short a time as possible. It would know that building real and above all relevant followers requires a bit more effort. It is a long-term process that requires regular account management, analysis of its performance, target audiences, creation of content strategy and all other important things. Buying irrelevant fans who are indeed real but the given e-shop is not interested in them at all will only sink the Instagram account.

Let’s put it this way. If you have a good audience, meaning honestly built followers, at least 10% of them will bring you some conversion. Moreover, you create good content for them, for which you have prepared a quality content strategy. This will also guarantee their response, because this content will interest them. And that is exactly what will ensure your account has high engagement, thanks to which the Instagram algorithm will evaluate your account as interesting and will promote you to new, similar users (so if you have truly relevant followers, you will gain more relevant followers completely free and organically).

The relevance of followers and account engagement is therefore what you should really be concerned about. If your account does not have these 2 things, you can try as hard as you want, but your Instagram will decline in the long run. The same applies to your Instagram ads, which will have “thanks” to this low engagement more expensive clicks.

So how to help Instagram the “honest way”?

Better interaction with users and thus better engagement of your account (and eventually thanks to that more followers) can be achieved through paid, but also unpaid methods.

I personally recommend using both methods in a healthy balance.

Paid methods – include Instagram ads of various types and formats or, for example, sponsoring existing posts

Unpaid methods – include all activities that will help you boost your account to the forefront without having to pay for it. It should be noted that while this method is inexpensive, for it to work, you need to dedicate time to your account every day.

Unpaid methods include various activities. Among the most important are certainly hashtags, their analysis, management and evaluation, as well as alt texts, proper timing and planning of posts (and also the ability to correctly identify the best times for adding posts for a given account), creativity and regular activity on the account. It is also good to build engagement by creating interactive content (for example in the form of interactive stories  – with polls, clickthroughs, hashtags…), or by sharing and creating clickthroughs to various other pages and accounts.

We will gradually cover both paid and unpaid methods in detail on our blog, so be sure to follow us 🙂

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