How Many Social Media Followers Do You Need to Start Earning Money?
A simple question, but a complicated answer.
How many social media followers do you need to start earning money?
Sufficiently large influencers on popular platforms such as TikTok, YouTube, or Instagram can earn truly big money today. However, everything generally depends on the number of followers and the number of views their published content receives.
While global megastars like Dwayne “The Rock” Johnson, Kylie Jenner, or footballer Cristiano Ronaldo (each of them has over 200 million followers on Instagram alone) can charge more than one million dollars for a single marketing post, smaller influencers drawn from “ordinary people” don’t actually need nearly as many followers as one might think for their social media to start generating decent earnings.
The music licensing platform Lickd.co has now attempted to calculate exactly how many, creating a special analysis called the “social salary calculator”. It focuses on what minimum performance your account on a given platform must have in order for you to start generating income. Based on the published data, it is relatively easy to calculate under what conditions each network will be able to earn you more money.
Let’s say that if you are already investing effort and time into social media, you would want to start generating some serious income from them. Let’s say $100,000, or roughly 2.2 million Czech crowns per year. That’s a lot of money, but in this commercial world, achieving it is not as unrealistic as it might seem.
I should also add that the analysis was naturally conducted based on conditions for the English-speaking market, which is worth keeping in mind, as conditions in other markets may be less favorable:
YouTube
According to Lickd.co, you need at least 1,000 subscribers and approximately 24 million views per year on YouTube to take home $100,000. To start earning money from YouTube, you must get into the YouTube Partner Programme (YPP), through which you receive money from ads on your videos.
To join the YPP, an influencer needs at least 1,000 subscribers and their videos must accumulate at least 4,000 “valid watch hours” over the past 12 months, plus they need to connect a Google AdSense account.
The YouTube calculator from Influencer Marketing Hub estimates that the average YouTuber today receives $7.60 per every 1,000 views of their video, with 45% of this income going into Google’s pocket. You can also use the YouTube Money Calculator from Influencer Marketing Hub to calculate your potential YouTube earnings.
How do you reach $100,000 on Instagram? According to the analysis, you need at least 5,000 followers and need to publish 308 sponsored posts per year. Which may in reality again be easier than you think.
A recent HBO documentary showed how ordinary people are able to manipulate not only Instagram but other platforms as well to become famous influencers. People who have over a million followers reportedly receive over $250,000 for each shared post from brands.
To start generating income from Instagram, you need to switch your account to a professional account and select Business.
TikTok
On TikTok, you need at least 10,000 followers and over 270 million views per year to earn an estimated $100,000. This estimate is based on a blog post on SocialPubli.
TikTok, like YouTube, has a partner program called the TikTok Creator Fund. To join it, you must be based in the US, UK, France, Germany, Spain, or Italy, be over 18 years old, and have at least 100,000 followers and 100,000 video views in the last 30 days. As with the other platforms, it is also important that your account and its content comply with community guidelines and do not violate the platform’s terms of use. Otherwise, you can easily lose your ad revenue — something many YouTubers could tell you a story about.
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Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.