6 Ways to Get More Likes on Instagram Posts

6 Ways to Get More Likes on Instagram Posts

Would you like to increase your engagement rate on Instagram? Do you want to get more likes on your Instagram posts?

The biggest currency on Instagram is likes. When you get more likes, your Instagram post moves higher in users’ news feeds. Getting more likes will also help ensure that your future posts get more visibility, because the platform’s algorithm works by showing users more of what they’ve already shown interest in.

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More likes can also bring you a number of other benefits, such as more followers and traffic, because people will view your entire account if they like what you’re sharing. With proper planning, likes can become an important part of your overall Instagram strategy.

To help you take advantage of these benefits, I’ve written this guide on how to get more likes on the visual social network.

Here are six tips.

1. Share images that work

Images are probably the most important part of your Instagram strategy, so let’s start with them.

When you share an image to get more likes, think about what drives your followers to like posts. Look at your old posts and analyze them, find out which ones got the most likes.

If you have a new account or haven’t posted much in the past, you should look at your competitors’ accounts and see what they’re posting. Once you get an understanding of the types of images that get likes, you can create similar ones and share them.

Generally, there are two types of images you want to share on your main Instagram feed – photographs and designed images.

If you’re sharing just a photograph, you just need to add a filter and it will be ready to post. A study by Track Maven found that to achieve maximum interactions, you should use the Mayfair filter, or not add one at all (because posts without filters have the second best performance).

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However, if you’re sharing a pre-designed image, you should consider adding some overlay text, such as a quote, fact, or something funny that will bring you more likes. Fun and useful content generally performs well.

An example of a company that shares both photographs and designed images on backgrounds is Canva. If you visit their account, you’ll see several photos, like the one above, which offer references from their users.

Canva also shares designed images, like the one above. It’s good to alternate between photographs and designed images. This way you can also gain Instagram followers.

2. Use calls to action and hashtags in your captions.

If you want likes, ask for them.

Social Bakers found that tweets are more retweeted when people ask for retweets.

So if you want more likes on Instagram, you might consider asking for them as well.

You can do this by adding a simple message like “Please like this post” to your caption. Placing it as overlay text on the image can also help.

The company that regularly publishes engaging quotes and asks people to like them with a message in the caption is Foundr. Using this tactic, they get a lot of likes, which has also helped them gain more than a million followers.

The aforementioned study by Track Maven also found that posts with eleven or more hashtags get the most likes on Instagram.

So with every post you publish, you should add at least eleven hashtags. You can add more, but be careful not to add more than fifteen, because your post might end up looking like spam.

If you’re sharing something popular, you can use some hashtags from this list of 100 best hashtags for likes on Instagram. They work great for posts on general topics.

If your posts fall into some niche, you should use a tool like Hashtagify to find only the relevant ones.

3. Planning at the Best Times

The Track Maven service found that posts published between ten in the evening and three in the morning get the most interactions.

There are several reasons, but one key thing to keep in mind with this data is that engagement rate is higher when there is low competition. Fewer people posting between 10 p.m. and 3 a.m. means fewer posts competing with yours, so yours can get more attention. More attention, as mentioned, can mean higher overall exposure – however, you need to experiment with it and find out if you’re reaching the right audience.

With a little experimentation, you can find the optimal posting schedule for your business. To maximize it, you should consider scheduling posts using a good Instagram scheduling tool (I listed the 7 best Instagram scheduling apps here).

4. Re-sharing on Other Networks

If you have followers on other social networks, it would be wise to re-share your Instagram posts to those social networks.

Such cross-sharing will bring your followers to your Instagram account, giving you more likes.

Instagram allows automatic sharing of posts to Tumblr, Facebook, and Twitter when you publish them. This isn’t always effective because posts display differently on each network based on image limitations, character limits, etc. However, it’s another option worth exploring.

5. Like Other People’s Posts

Neil Patel randomly liked photos of people he wasn’t following on Instagram and found that for every 100 likes, he got back about 21.7 likes and 6.1 followers. This strategy worked even when he didn’t follow these people in return.

This strategy depends on your business goals, but it can pay off to go through popular Instagram channels and popular hashtag channels and like posts that you find entertaining or useful – or from profiles that relate to your business.

This will help you get likes and followers, which can further expand your reach.

6. Run Like and Tag to Win Contests

“Like and win” contests are an easy way to increase engagement.

For this type of contest, just post a picture on Instagram and ask people to like the post and participate in it. Because it’s an easy process, lots of people will probably do it, especially if your prize is good. If your engagement is suffering, it’s an easy way to boost it.

For stronger results, run a Like and tag to win contest where you ask people to not only like the post but also tag someone they know in the comments. Some of the tagged people will also like the post and tag someone else.

The like and tag contest will increase the number of likes and comments.

Drinkwel on Instagram has run plenty of “Like to Win” contests because they work. In the example above, they asked people to like and follow them to participate in the contest. They also mentioned that users would get a 2nd entry if they tagged a friend.

They set a bottle of Drinkwel as the prize. This ensured that only relevant people would like and follow their post.

These are some of the best ways to get more likes on your Instagram posts. You should try them all – start with the first five because they won’t take you too much time. The last one – running a “Like to Win” contest – will take a bit more time. It requires some planning, but launching it is still relatively easy.

Hopefully, these tips will help you strengthen your Instagram game in 2018.