6 Best Tips on How to Increase Your Instagram Followers
Instagram has become the center of social presence for many businesses, increasing conversions, bringing profitable traffic to home pages, and cultivating an engaged audience.
If your Instagram presence is not as strong as you hope, it’s probably time to learn how to polish your techniques for gaining real organic Instagram followers.
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6 Best Tips on How to Increase Your Instagram Followers
The more followers you have, the more opportunities you have to engage with them and create unique experiences.
An organic approach is essential: sometimes brands take the easy way out when acquiring more Instagram followers.
Pages with paid followers and likes are everywhere. Nevertheless, these shortcuts never pay off because Instagram’s algorithm is usually updated to filter out paid, low-quality accounts and engagement.
Moreover, the number on your Instagram usually means nothing if it doesn’t represent an engaged audience of followers who visit your landing pages, make purchases, and promote your brands through their followers and friends.
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The best approach would be to start building your audience the right way using these tips on how to increase your Instagram followers.
7 Best Tips on How to Increase Your Instagram Followers
1. Optimize Your Instagram Page:
Before you start thinking about how to gain Instagram followers, the most important step is to have your page fully optimized.
Think of your brand’s Instagram bio as the home page of your account.
Without the correct username, profile picture, bio, and image captions, people have no chance of knowing that the page belongs to your brand.
On Instagram, the image and bio help build the foundations of your brand’s identity. The link you add to your bio is your only chance to bring Instagram visitors to your website or other platform; therefore, account optimization is important.
If you’re unsure where to link to, try product pages or marketing related to specific keywords, campaigns, or hashtags on your Instagram page.
Use the 150 characters in your bio to connect your brand identity and show new audiences why they should follow you and what content they can expect.
If you have a professional Instagram account (Business or Creator), you can include additional details in your profile, such as your business type, contact information, and location.
Use all relevant fields to provide new audiences with all the information they need to decide to follow.
2. Maintain a Consistent Content Calendar
A bad decision you can make when trying to gain followers on Instagram is posting content at random, inconsistent times.
If you’re fortunate enough to have users following you, you don’t want them to forget why they followed you in the first place.
To solve this problem, maintain a regular posting schedule. Brands should not post more than a few times a day to avoid spam, but whatever your structure is, keep it consistent.
When your followers interact with your post, increased engagement will earn you good favor with the algorithm. So if you provide your existing followers with something great to engage with, it can help gain new followers on Instagram.
How often should I post? An analysis by Tailwind found that posting daily will increase your followers four times faster than posting less than once a week.
Maintaining a calendar will help you build a consistent experience for your audience and keep them informed about your brand.
3. Schedule Your Instagram Posts in Advance
Although Instagram’s algorithm has been updated to show users more content they like, posting at the right time can still increase the visibility of your posts by improving their overall engagement.
To increase visibility, your brand can do much, and with Sprout Social’s service, you can schedule your Instagram content through an easy process.
By planning posts in advance, you can plan a cohesive Instagram network that tells an interesting story.
It will also allow you to dedicate time to creating engaging captions, instead of trying to come up with something funny on the fly.
4. Collaborate on Content with Other Brands and Partners
As you learn how to gain more followers on Instagram, it’s essential to know the value of your audience.
The more your follower count grows organically, the more prospects and buyers you’ll have.
The ideal way to get customers to follow you is to get in front of them and be always present. It’s essential to be present on Instagram and on other brands’ accounts as well.
The best approach would be to try sponsoring user-generated content to get your brand into customers’ feeds. You can also run an Instagram contest to get your brand in front of a wider audience.
These campaigns help build social proof by demonstrating that your fans invested in your content enough to re-share it.
Another technique is to get your page into the awareness of a much wider audience. Try collaborating with larger Instagram accounts in your industry, such as renowned influencers related to your niche, to share your content with their audience.
Just make sure your content is valuable; the last thing you want to do is appear too salesy.
Look for marketing partnerships and joint marketing plans with other brands to gain your Instagram followers.
5. Use Hashtags That Convert
Among the most proven and trusted ways to gain Instagram followers are hashtags.
For several years, hashtags have played a crucial role in improving discovery and expanding our social reach.
As an online marketer, you want to build your community by gaining followers, and hashtags enable you to do that.
To start, find hashtags that are not overcrowded. It’s not easy to try to make your content stand out on Instagram in the sea of millions of videos and images.
It would help you find out which tags people from your target audience are more likely to browse. If you connect very well with them, these users will be more likely to follow your page.
Branded, unique hashtags are one way to group posts around relevant content specific to your brand and campaigns.
You can add up to 30 hashtags to one Instagram post; however, hashtags are often more effective based on quality than quantity.
Experiment a bit to find out how many hashtags work best for your specific account.
Don’t enter the hashtag universe blindly; know what you’re tagging to build your following.
You can do this using Sprout Social’s hashtag analysis tools, where you have access to data on hashtag usage and their performance to find out what works best.
6. Learn from Instagram Insights
Instagram’s analytics tools will provide you with data on impressions for each of your posts, along with engagement, reach, top posts, and other data.
You can also find out demographic information about your followers, including their age, gender, and location.
Regularly reviewing these metrics will help you identify areas where you need to adjust your strategy to gain more followers on Instagram.
Among the crucial things you need to track is what time of day your followers use Instagram, so you can post content at times when people are more likely to see your content and engage with it.
Michal Záruba is a digital marketing specialist and a consultant in social media and SEO. For more than 8 years, Michal has been helping brands grow online through strategic content, search engine optimisation and effective communication on platforms such as LinkedIn, Instagram and YouTube.
On the blog, Michal shares practical tips on how to combine SEO, social media and brand building into one working strategy, focusing on how companies can use modern tools and algorithms so that their brand gains not only reach but also trust.
Alongside creating content, Michal lectures on digital marketing, trains teams and follows new trends in AI and search.