15 Tips to Get Instagram Followers

15 Tips for Getting Instagram Followers

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Contents:

• 1: Edit your profile grid to make a strong first impression
• 2: Get involved in Instagram reels
• 3: Optimize your post captions for search
• 4: Invest in a hashtag strategy
• 5: Run an Instagram giveaway
• 6: Collaborate with influencers and brands
• 7: Create highly shareable content (including memes)
• 8: Have a clear value proposition
• 9: Cross-promote your account across various channels
• 10: Create an Instagram challenge
• 11: Support user-generated content (UGC) using a branded hashtag
• 12: Make your content accessible
• 13: Post consistently
• 14: Add keywords to your bio name field
• 15: Collaborate on posts in feeds and reels

Getting Instagram followers is about more than just numbers – they are members of your online community.

This means that growth on Instagram can help you increase traffic and reach to your site, boost sales, or even make you a trendsetting influencer.

In this guide, we’ll share with you 15 ways to get more Instagram followers

How to Get Instagram Followers in 2022
If you want to get more Instagram followers this year, here are 15 proven strategies you can try on your account:

• Edit your profile for a strong first impression.
• Use reels on Instagram
• Optimize your post captions for search
• Invest in your hashtag strategy
• Run giveaways on Instagram
• Collaborate with influencers and brands
• Create highly shareable content (including memes).
• Have a clear value proposition
• Cross-promote your account across various channels
• Create an Instagram challenge
• Support user-generated content (UGC) using a branded hashtag
• Make your content accessible to all user groups
• Post consistently
• Add keywords to your bio name field
• Collaborate on posts in your feed

Ready to dive into the details? Want to know how to get Instagram followers? Read the full blog post below.

Also read how to get likes on Instagram

1: Edit Your Profile to Make a Strong First Impression

A well-planned Instagram channel that clearly showcases your niche is key to getting Instagram followers.

When someone lands on your profile, you want them to immediately understand what your account is about.

To create a consistent aesthetic that supports your brand, use a visual planning tool to curate your Instagram grid before you publish posts.

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Consider how your posts look together as a whole and what impression they make when someone lands on your profile for the first time. This is one of the important tactics for getting Instagram followers.

2: Get Involved in Instagram Reels

If you’re not already sharing Instagram Reels, you might be missing out on a huge opportunity to get Instagram followers.

Reels, Instagram’s short looping video feature, remains one of the most effective ways to reach a new audience in the app.

Unlike most Instagram features, Reels in the feed serve highly engaging content to viewers from both accounts they follow and accounts they don’t follow.

This means that Reels you create can easily reach far beyond your follower list – helping increase your visibility and boost your follower count.

For best results:

• Use keywords and hashtags in Reels video captions that accurately describe the video content.
• Use trending sounds
• Keep Reels short and snappy to encourage rewatching
• Create original content
• Add on-screen text for viewers watching without sound.
• Strive for high-quality video recordings (rather than uploading TikTok watermarked content).
• Even if your brand or business doesn’t seem suited for Reels, there are still ways to succeed.
• Experiment with popular trends, take followers behind the scenes, or even share before and after shots of your product or service.

3: Optimize Your Post Captions for Search

Optimizing Instagram posts for search is a major Instagram hack for how to gain Instagram followers.

Following a recent update from Instagram, English-speaking Instagram followers in 6 countries can now search on Instagram using keywords.

According to an Instagram spokesperson via The Verge, the team considers a number of factors when displaying relevant results, including “type of content, captions, time posted” and more.

It also uses machine learning to “find the highest quality content that’s relevant to you”. For now, only grid posts will be displayed.

TIP: Write your post captions in advance on your computer using the free social media planning platform Later.

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You can write all your post captions during one focused hour of work and then schedule them to publish at the best time.

Plus, you can save several caption templates using Later’s Saved Captions feature – which you can then add to posts with just two taps. Creating great Instagram captions has never been easier.

4: Invest in a Hashtag Strategy

Instagram hashtags are one of the biggest growth tools at your disposal, and you shouldn’t overlook them.

After examining over 18 million posts in the Instagram feed, we found that reach rate increases by 11% (from 24% to 35%) as the number of hashtags grows from one to 30.

Line graph of number of Instagram hashtags vs. reach rate per post in feed in 2020 and 2021
To put it in perspective, for an account with 20 thousand followers, this means an additional 2.2 thousand reached accounts per post.

If you need inspiration on which hashtags to use, check out Later’s Hashtag Suggestion tool – it offers 30 related hashtags ranked by relevance that you can add to your post captions.

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TIP: Using Later’s Saved Captions feature, you can create and save lists of your most effective hashtags, which you can quickly add to your captions with just two taps.

5: Host Instagram Giveaways

If you want to quickly boost your follower count, hosting Instagram giveaways may be one of the most effective tactics.

With the right strategy, you can reach thousands of potential new followers while building a stronger sense of community around your brand.

Make sure you have set clear participation requirements that support your growth goals, such as tagging a friend in the comment, sharing to Instagram Stories, and following your account.

Instagram giveaways can be particularly beneficial if organized in collaboration with a creator or brand that shares your target audience.

Which brings us to the next strategy for gaining more Instagram followers…

6: Collaborations with influencers and brands

Collaborating with like-minded influencers and brands is a win-win for everyone.

You will be able to benefit from the association with the brand and gain a new group of potential followers. That is the secret to how to gain followers on Instagram.

The best news? Partnerships don’t have to be expensive. Some of the most effective ones are simple and mutually beneficial.

For example, cosmetics retailer SpaceNK partnered with a luxury retreat and offered its community the chance to win an exclusive stay.

Likewise, you don’t need to work with mega-influencers to achieve impact.

Nano and micro influencers typically have higher engagement rates than macro influencers and usually have lower pricing for sponsored posts.

However, you will need to work with a larger number of Nano or Micro influencers to reach the same large audience as a Macro influencer – so the right strategy will depend on your bandwidth and budget requirements.

New to influencer marketing? Learn how to find the right influencer partner for your brand or business in this blog post.

7: Create highly shareable content (including memes)

When it comes to organically reaching new audiences, creating shareable content is a great starting point.

How to gain followers on Instagram?

Inspirational quotes, informative carousel posts, and trending memes are proven formats – and it only takes one viral post to reach thousands of people.

Memes in particular have huge significance for generating viral reach – especially if they leverage something that is trending in popular culture.

They are often funny or clever and typically contain a combination of text and images (photos, GIFs, or videos).

To create a super successful meme, try to find a balance between the trending visuals you’re working with, the mood of your target audience, and your brand’s niche.

For example, on the Later Instagram account, we typically create memes that are relevant to social media managers:

The more your meme resonates with members of your community, the more likely it is to be shared far and wide.

8: Have a clear value proposition

Would you walk into a store if you didn’t know what it sold? Probably not, right?

Well, the same principle applies to your Instagram account.

Having a clear value proposition (whether it’s styling tips, inspirational quotes, or lifestyle content) is essential for how to gain followers on Instagram.

However, that doesn’t mean all your content needs to be exactly the same.

Content creator Christina Galbato recommends focusing on 3-5 content pillars that relate to your niche – this allows you to diversify your content plan without diluting your core value.

Need help establishing content pillars? Learn how to use content pillars for your social media strategy in this blog post.

9: Cross-promote your Instagram account across different channels

If you’re looking for more ways to increase your Instagram followers, cross-promoting your account on other platforms is a great starting point.

TikTok is a major platform for cross-promoting your Instagram account.

On TikTok, one of the first things you can do to ensure Instagram traffic is to link your Instagram account with your TikTok account.

Then you can create several TikToks that encourage viewers to click through to your Instagram profile. One of the methods to gain followers on Instagram.

If TikTok is not part of your marketing strategy, you can direct people to your Instagram through your website, email newsletter, podcast, or another social platform.

10: Create an Instagram Challenge

Instagram challenges have always been popular (remember the ice bucket challenge in 2014?) and now they appear increasingly often on Instagram Reels.

Creating a successful Instagram challenge can catapult your account into the spirit of the times – reaching thousands, or even millions of potential followers. That is how to gain followers on Instagram.

To achieve the best results, make sure participation is as simple as possible, create a branded hashtag that links the challenge to your brand, and think about what will motivate people to participate.

11: Support User-Generated Content (UGC) with a Branded Hashtag

Encouraging your community to share user-generated content (UGC) is a great way to increase brand awareness and grow your Instagram followers.

And sharing UGC is very easy! Followers can either use your branded hashtag or tag your brand.

Birdy Grey, a company that makes bridesmaid dresses, encourages its audience to use the branded hashtag #birdyinthewild when sharing photos of them wearing their dresses:

The result? Anyone who sees a user-generated image has an easy path to discovering Birdy Grey’s Instagram account.

TIP: Using Later’s Collect features, you can view all posts in which you’ve been tagged or search for posts containing a specific hashtag.

Once you find the ideal post, you can save it to your media library. Later will preserve the original quality of the post and add the original creator’s handle.

NOTE: You should also ask for permission from the original creator – even if they tagged it with your specific UGC-focused hashtag.

Searching for UGC from your Instagram hashtags. How to gain followers on Instagram.

By searching by hashtags, you’ll find valuable user-generated content in seconds and then add your favorite items to your media library.
MORE INFORMATION

12: Make Your Content Accessible

More than 430 million people worldwide are deaf or hard of hearing, and at least 2.2 billion people have visual impairments.

How to gain followers on Instagram?

Here are four simple ways to make your Instagram account more accessible and inclusive today:

• Add captions or text overlays to video content (including Instagram videos, Stories, and Reels).
• Manually write descriptive alt text for your Instagram posts.
• Verbalize visual details during stories and videos
• Capitalize every word in your Instagram hashtag. This will help proper text-to-speech reading for users using screen readers

TIP: Instagram recently released auto-generated captions in 16 languages for Stories, making it easier than ever to make your content accessible.

13: Post Content Consistently

When it comes to growth on Instagram or a method to gain followers on Instagram, consistency is the name of the game.

Later recently analyzed more than 81 million feed posts (excluding Reels) to determine how posting frequency affects average reach and engagement rate.

One of the key findings was that accounts that post more frequently typically have more followers.

Creating quality content that brings real value to your audience should, however, always outweigh quantity.

14: Add keywords to the name field of your resume bio

Did you know: Words you include in the Name field of your Instagram bio are searchable?

For example, if your brand specializes in custom artwork, you can include keywords like “Art” or “Artwork” in the Name Field.

“Think about what your niche is, what field you work in, who you’re targeting, and what solution you offer,” recommends Instagram expert Elise Darma. “When in doubt, type this term into the search bar on Instagram and see what comes up.”

TIP: In our free course with Elise Darma, you’ll learn how to gain your first 1000 followers.

15: Collaborate on feed posts and reels

Through the Instagram Collabs feature, users can co-create posts to the Instagram Feed (and Reels) – opening up a whole new way to reach new audiences.

This way you can share views, likes and comments and can leverage each other’s communities.

However, to make it work, you need to ensure that the content works for both accounts – whether it’s an educational carousel or a Reel that touches your niche.

NOTE: If you don’t have this feature yet, hang in there!

Growing your Instagram account may seem like a tough battle, but if you follow the right techniques and strategies, you can definitely gain more Instagram followers.

It’s a combination of posting creative content, targeting the right audience, and leveraging new Instagram features and trends.

So, do you already know how to gain followers on Instagram?

<< Here we have another article with tips on how to gain followers on Instagram >>