12 Tips to Get More Real Instagram Followers

12 Tips on How to Get More Real Followers on Instagram

Instagram is today one of the most popular social media platforms with over 1 billion monthly users. This certainly represents a great opportunity for marketers and brands to leverage this user base. How to get Instagram followers?

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Building a presence on Instagram and gaining followers overnight is not that easy. It is a process that requires time, but with a little help you can see results faster. Here are 12 tips on how to get more real followers on Instagram that are genuine and relevant to your brand. How to get more Instagram followers?

How to get more real followers on Instagram:

1. Write a Compelling Bio

The first thing anyone sees when they visit your profile is your bio, which is why it is a crucial part of making a first impression on your audience. You need to write a compelling Instagram bio to encourage people to follow you.

In addition to basic information such as adding contact details and a link to your website, you should also tell your brand story in an engaging way. Simply stating what kind of business you run won’t make you stand out. You need to give people a reason to connect with your brand and follow you.

How to get more real followers on Instagram?

Here is an example of a good Instagram bio from Yeti, a brand that makes adventure gear.

2. Create and Maintain a Unique Brand Personality on Instagram

Your Instagram channel is the next thing a person who visits your profile will see after your bio. And the impression a user gets when looking at your feed is important in determining whether they like your brand or not.

It is also important to maintain consistency in colors, types of posts, tone of voice, etc., because these are what determine your brand’s personality. And it should be such that anyone who sees your post will immediately associate it with your brand.

Here is an example of a non-alcoholic beverage brand that maintains a clear and distinctive brand personality.

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3. Use Relevant Hashtags

Using hashtags is a proven way to reach more people and gain more followers on Instagram. You need to research which hashtags are trending in your industry and which are relevant to your brand and content. Then use a combination of these hashtags for all your Instagram content to reach people who follow these hashtags.

Don’t forget to mix it up a bit and use popular industry-level hashtags as well as niche ones where you can really stand out. Instagram allows you to add up to 30 hashtags for each post and you should take advantage of this feature.

4. Create and Promote Your Own Brand Hashtag

In addition to using popular hashtags, you can also create and promote your own hashtag. It can be specific to your brand or even to a specific campaign. Brand-specific hashtags are a good way to improve your Instagram presence and promote your campaigns. How to get more real followers on Instagram?

Want to know how to get more Instagram likes?

By creating a campaign-specific hashtag, you can also encourage people to use it in their Instagram content. This way you get free user-generated content and publicity, which can help you reach more people and gain more followers.

Here’s an example of how Dove uses campaign-specific hashtags to create user-generated content and promote its marketing initiatives.

5. Optimize Your Captions

The captions on your Instagram posts give you a chance to engage your existing audience and even encourage them to recommend you to their friends. So why not use this opportunity to your advantage?

With Instagram captions, you can do a lot, such as tagging people, asking questions, starting conversations, etc. The more you encourage your audience to comment, the more likely they are to invite their friends to join the discussion.

You can also offer discounts or deals and ask your followers to tag their friends and promote the offer. Also remember to tell the story behind the image or video you’re sharing, as this will get you more engagement.

6. Participate in Popular Conversations

This is the flip side of what we mentioned in the previous point. You shouldn’t just start conversations, but also participate in them.

If someone in your industry starts a discussion that people are interested in, it would be good for you to comment on it and get involved. Who knows? Some people might be impressed and decide to check out your profile and follow you.

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7. Monitor Your Tagged Photos

Maintaining a good reputation is very important if you want to gain and retain more followers. One way to do this is to monitor what posts your brand is tagged in. People can see all posts in which you are tagged from your Instagram profile. It is therefore important to monitor who is tagging you and what type of posts they are tagging you in.

You can use the “edit tags” feature or change your settings so that only tagged posts you approve are displayed.

8. Go Local

Just as local SEO works for websites, local hashtags and geotags work for Instagram too. You cannot underestimate the value of targeting a local audience for your business.

Here are two ways you can do this.

Geotag your posts
By adding geotags to your Instagram content, you can attract local Instagram users. Lots of people search for local content using Instagram’s search feature and adding geotags can help you get visibility in these searches. It’s similar to local SEO, but for Instagram.

Add locations to your posts and gain views when someone searches for Instagram content using location search. This way you can attract local people to your profile and secure a way to get more real followers on Instagram.

Use local hashtags
Local hashtags serve a similar purpose, allowing you to reach local people interested in a specific niche. Many people on Instagram follow local hashtags and by using them you can gain access to this audience.

9. Add CTAs Everywhere

Instagram provides several ways to add calls to action to your content, and you should use them all. Whether it’s a simple “swipe up to learn more” on your Stories, or “shop now”, CTAs can help you get your audience to take the desired action.

At the very least, you can add a CTA to your captions asking people to share your content, visit your profile, or take any other action you want them to take.

Look at this example of how Staples encourages people to share their content by adding a simple CTA to the caption.

How to get more real followers on Instagram?

10. Leverage Influencers

Influencers are people with a significant number of followers who are loyal and engaged, which is a trait everyone wants in their audience. You can leverage influencers and gain access to their loyal followers and convert them into your own followers.

The only important thing to keep in mind is that influencers should be from your niche and relevant to your brand. If these criteria are met, you can proceed, as influencer marketing is a proven way to get more followers on Instagram.

There are many ways to use influencer marketing to gain more followers and that would be beyond the scope of this article. So do your research and harness the power of influencer marketing to expand your reach.

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11. Run a Contest

It may seem like a cheap trick, but it’s a proven way to gain followers on Instagram. Many brands and marketers use this technique and see immediate results.

Simply launch a contest and ask people to follow you and tag their friends to participate. And write the caption in a way that encourages people to tag only relevant people who might genuinely be interested in your brand.

Below is a perfect example of how these things work and how you can use this tip to gain immediate followers.

12. Invest in Instagram Ads

No list of tips on how to gain more followers on Instagram is complete without mentioning advertising. After all, it’s the traditional way to gain more potential customers (in this case, followers) for businesses willing to invest in it.

Unlike posts and Stories, which are visible only to your current audience, Instagram ads are shown to a much wider and more relevant audience. By investing in advertising, you can reach a large number of people in a specific demographic or target segment.

Conclusion

These are some of the best ways to increase your presence on Instagram and how to get more real followers on Instagram. Use these tips to achieve visible growth in your Instagram followers and build a strong position on this platform.