11 Ways to Increase Your Instagram Followers
How to increase your Instagram followers, hashtags, IG Stories
Oh, Instagram. With over 1 billion active users monthly, it’s definitely a popular social media platform (for comparison, the US population is over 325 million…!). More Instagram followers can mean more sales for your business, more views on your blog, and a stronger community for your brand.
But how is it that some people have thousands of Instagram followers? (Psst, this incredible tool helped me take my Instagram to the next level.) Today I have 11 practical tips for you that will help you increase your Instagram followers.
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1. Like photos in your niche.
I attended an online conference where Susan Petersen (CEO of Freshly Picked) spoke about how she increased her Instagram followers to nearly 400 thousand. (Today she has over 800,000!) She said that in the beginning, she spent hours every evening liking other people’s photos. Her suggestion? Go through and like 5-10 photos on someone’s account. It would also help to leave a genuine comment and follow them. This will help raise your profile and allow other users to discover you. I would also recommend doing this primarily with users in your niche. How do you find users in your niche? Check hashtags or look at the followers of your favorite instagrammers. Overall, be authentic and don’t spam – nobody has time for spam.
2. Create a theme for your photos.
Great, so if you’ve followed #1, people will naturally start noticing your username and might check out your account… give them something to fall in love with! I’ve found that creating a theme for Instagram really helps. Write down a few words you want people to associate with your account.
With mine, I hope people take away that it’s clear, artistic, and full of love. What words would you use for your account? Once you decide on a theme, try to stick to it as much as possible! A few accounts that do it well? Studio DIY, Wonderforest, and Jessica Safko!
Related: How and why to create a style guide for your blog (free worksheets!)
3. Socialize.
It’s called social media for a reason! Respond to comments you receive and leave your own comments on other people’s work. Rather than something clichéd like “nice dress,” try to leave genuine comments and questions that will encourage them to post more photos.
4. Create a hashtag and encourage others to use it too.
It’s a great way to build community and get new content for your account. First, create a unique hashtag (make sure it’s not already being used!) and ask others to use it. It works best if the hashtag has a specific purpose. For example, A Beautiful Mess encourages its followers to use #ABMLifeIsColorful on all their colorful and happy photos.
How to increase the number of followers on Instagram?
Once people start using your hashtag (and YOU use it too!), you can repost images from your followers (of course with proper credit!). Not only does this build community because you’re showing your followers that you appreciate their photos, but you’re also getting content for your own account.
Related: More information: The best hashtags that will help you be noticed on Instagram and shared.
Tip: Want to learn how to strategically increase your Instagram followers?
Download my handy FREE workbook and I’ll share with you my growth tracker, inspiring prompts that will make you think about the vision and purpose of your Instagram, and strategies for finding better, killer hashtags. You know you want it? Click the link below and grab the workbook!
Growth in the number of Instagram followers – click here and get instagram followers
5. Run a contest.
If you have something you’d like to give away, try running a contest. A few ideas? Ask users to repost a specific image and tag you in the caption. Ask them to follow you. Or challenge them to use your hashtag on their own images. If you want to collaborate with other instagramers, you can also try loop giveaways.
6. Use Instagram Stories!
Believe it or not, the popularity of Instagram Stories is growing rapidly, with over 400 million users using them daily. Many users even say they love watching Stories more than endless “scrolling” through the feed ? Be creative with your Stories. Take your followers behind the scenes and show them the most interesting parts of your day. Ask questions. Use polls, quirky GIFs and music. Play with filters and Boomerangs. It’s an amazing way to start feeling comfortable on video and build an even deeper connection with your followers.
How to increase the number of followers on Instagram?
7. Encourage followers to take action.
While it may sound simple, people are more likely to do something if you ask them to. Are you sharing a quote? Ask them to “like” your photo if they agree with it! Sharing something funny or relatable? Ask your followers to tag a friend! Ask open-ended questions! If you present an idea, it will encourage your followers to act on it.
8. Tag your photos with location tags.
Posting a photo of that great restaurant or city you recently visited? Tag it with a location! This way, other people who used the same geotag will see your photo and potentially follow you because you now have so much in common (like that French toast you both had last weekend) ? If you’re confused, geotagging photos means tagging them with a location.
9. Find out what your audience likes.
Do a little survey. Go through your photos in retrospect and see which of them received the most likes and comments – and of course the least. What does your audience like and why? How can you incorporate more such photos into your channel?
Analysis is key here too, with Tailwind you can analyze results, track conversions and discover new content.
10. Connect your Instagram account with other networks.
If you have a blog, Twitter or Facebook, then you may assume that your people are already following you on all platforms. Spoiler alert: they probably aren’t! Share a quick tweet or Facebook post inviting them to follow you on Instagram… you’ll gain more followers than you think. This will help your followers on other networks discover your Instagram account – and continue following you there too!
11. Reach out to popular users for collaboration.
Think outside the box! Ask another Instagram user in your field if you could “take over their account” for a day as a guest contributor. Taking over Instagram Stories is great and can significantly and quickly increase your followers. Or launch an Instagram challenge with daily prompts. Finally, come up with fun and creative ways to collaborate with other users.
How to increase the number of followers on Instagram?
Michal Záruba je specialista na digitální marketing a konzultant v oblasti sociálních médií a SEO. Více než 8 let pomáhá značkám růst online prostřednictvím strategického obsahu, optimalizace pro vyhledávače a efektivní komunikace na platformách jako LinkedIn, Instagram a YouTube.
Na svém blogu sdílí praktické tipy o tom, jak propojit SEO, sociální sítě a brand building do jedné funkční strategie. Zaměřuje se na to, jak firmy mohou využít moderní nástroje a algoritmy k tomu, aby jejich značka nezískala jen dosah, ale i důvěru.
Když zrovna netvoří obsah, přednáší o digitálním marketingu, školí týmy a sleduje nové trendy v AI a vyhledávání.