11 Ways to Get More Followers on TikTok in 2026
One of the newest social media platforms, TikTok, is focused on creating short and engaging viral video content. However, brands that are just starting out find that it can feel like an eternity before they gain a healthy number of followers.
To help you grow your profile and get more followers on TikTok, we have prepared 11 practical tips for you.
Let’s get started.
1. Define Your Target Audience
The first step to growing your follower count on any social channel is making sure you know who to target with your content and that you are creating content your target audience will enjoy.
There are several ways to go about this when it comes to growing your TikTok followers.
First, consider looking at competitors and influencers in your industry. What kind of content are they posting? Take notes on the most popular videos and use them to come up with your own unique ideas.
Next, think about what kinds of content you post on your other channels. Although the content you post on TikTok will likely be quite different, you can still identify some common trends and content types or ideas that you know will perform well.
Finally, simply take a moment to revisit your customer persona and remind yourself of their likes and dislikes. What would they want to see on a platform like TikTok?
Keep in mind that it’s all trial and error, especially on a new and virally driven network like TikTok. You might try a million different types of videos before you find the one that truly resonates with your audience. (However, if you make sure you know your target audience well, you can rest assured there will be far fewer than a million. Maybe five or six.)
2. Pay Attention to Trends
Trends are a big deal on TikTok. If you have browsed the platform before, you have probably noticed that several videos follow a very similar structure or use the same audio clip. That is because this type of video is trending, which proves its popularity. Try to create a similar video that makes sense for your business and take advantage of relevant TikTok trends.
Head to the Discover page in the app and see what hashtags and audio clips are trending to get inspiration for what you can use on your own channel.
Screenshot of the Discover tab in the TikTok app.
As you can see in the screenshot above, two trending hashtags that could be a good fit for certain businesses are #GymTok (ideal for gyms and fitness brands) and #LearnHow (ideal for brands sharing tutorials and step-by-step videos).
3. Create a TikTok Challenge
One of the things TikTok is famous for is various video challenges, whether they involve dances, challenges, and so on. While browsing videos in the app, you will likely come across several different challenges. See if any of them would be a good fit for your brand, or consider creating your own TikTok challenge.
That is exactly what MoonPie did here with the #MoonPieChallenge. They introduced it with their very first video on TikTok and several more challenge videos followed.
It was one of their most popular videos and also a great introduction to presenting their brand in the app.
4. Include the Right Hashtags
Just like on Instagram, Twitter, and many other social media platforms, hashtags help users find your content. However, it’s important to make sure you’re using the right hashtags.
One practice we see from many people is simply tagging all trending hashtags in their captions. However, don’t do this unless those hashtags are truly related to what you’re posting. Otherwise, it just looks like spam.
Instead, start typing relevant hashtags when creating your caption and see how many views those hashtags are getting. And don’t forget to include the ever-popular hashtags #fyp or #foryou, which are widely used in an attempt to get onto the For You page. While the influence of these hashtags on placement hasn’t been confirmed, their widespread use can still extend the reach of your content.
How to check hashtag popularity on TikTok.
5. Post Videos on TikTok at the Right Time
It’s important to find the best time to post on TikTok to achieve the greatest reach for your videos. You can find this information by heading to your business or creator tools and checking your analytics.
On the followers tab, scroll down to find follower activity. Here you’ll be able to see what days and times your followers are most active. Try posting your content just before the most popular time of day to see the best results.
Follower analytics in the TikTok mobile app.
It’s also a good idea to keep records of when you’ve published content so you can test different times and find out what works best for your brand.
6. Share User-Generated Content
If people on TikTok are mentioning your brand or sharing videos highly relevant to your industry, ask if you can share that video too! (Of course, with full credit — you can tag the original creator in the caption.)
Here’s a great example of user-generated content from online plant store The Sill. They reshared a video from a new customer unboxing one of their plants.
It’s a great way to spread the word about their services, showcase happy customers, and give people an idea of what to expect when they place an order with them.
7. Collaborate with TikTok Influencers
Influencer marketing is a great tactic on Instagram, but it also carries over to TikTok. With a large number of “TikTok-famous” users, collaborating with influencers can be a great way to get the word out about your business.
Here’s an example from TikTok star Kat Stickler. She recreated Elle Woods’ iconic Harvard video application as a sponsored post for the Beekman 1802 skincare line.
For Beekman 1802, it’s a great way to reach an even larger audience, as anyone who follows Kat will likely see this video and potentially make a purchase from the brand.
Keep in mind that collaborating with TikTok influencers comes with its own costs. Depending on your marketing budget, you may want to look into micro-influencers with a highly engaged TikTok audience to get started with influencer marketing.
8. Cross-Promote Your TikTok Videos
Spread the word that you’re on TikTok. Your followers on other channels may not know you’ve created a TikTok profile, so it’s a good idea to cross-promote your videos on other channels.
Other platforms, such as Instagram and YouTube, offer their own versions of short video content, giving you the ideal space to repurpose content created for TikTok videos. On some platforms, such as Twitter and Instagram (feed videos), you can save TikTok feed videos with the TikTok logo and your handle in the corner of the screen and then upload them unchanged, giving your followers an easy way to find out how to find you on TikTok.
Some platforms have a few restrictions that favor original content over reposted TikTok videos. Instagram Reels does not allow the reposting of watermarked videos, so you will need to upload an original short video or edit it accordingly. YouTube Shorts does allow watermarked TikTok videos, but they cannot be monetized.
9. Use TikTok’s features to engage your audience
If you want more people to look at your TikTok profile, one of the best ways to achieve this is to engage with other videos. Like, comment, and Stitch/Duet other users’ videos.
Stitching allows you to add your own video to the end of another user’s video clip. This is ideal for adding your own commentary or additional content to an existing video.
Dueting places your video alongside another user’s video, so you can respond to an existing video or complement it with your own content.
Make sure your own Stitch or Duet videos are hyper-relevant to your brand. Otherwise, simply like and comment on videos created by your target audience to get their attention.
10. Use CTAs at the end of your videos.
Another great way to get more followers on TikTok? Just ask!
Try ending your videos with a CTA to visit your profile, check out similar videos, or follow you. You can do this by adding a simple text sticker to the end of your video, as we see in this example from Visme.
A follow CTA at the end of a TikTok video.
While doing this in every video you post may put off your existing followers, no one will mind if an occasional video includes a call to follow your content.
You’ll get the most out of this tactic when you’re creating a video series or posting a multi-part video. Simply add a text sticker that says something like: “Follow us to watch part two!”.
11. Try TikTok ads
Our last tip is to simply try putting a portion of your marketing advertising budget into promoting TikTok videos. It’s the ideal approach when you’re just starting out, so you have a baseline for measuring what works and what doesn’t for your upcoming videos.
There are several different types of TikTok ads you can try, but for this purpose, brand takeover or in-feed ads will be your best option. However, these require your own video content, so start brainstorming some catchy videos that will grab your target audience’s attention and get them to follow you.
Get more followers on TikTok today
Are you excited to start applying some of these tactics? Begin by gathering inspiration from other brands on TikTok and finding out what works for them. TikTok can be a great way to generate brand awareness and revenue, so don’t sleep on this platform.
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